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Heavy Seas The Alpha Effect Hazy IPA returns in February

January 23, 2018 - 1:00pm

(Baltimore, MD) – Heavy Seas Beer is pleased to announce the return of the Alpha Effect, a Hazy IPA. This limited release will be available in February in all states where Heavy Seas beer is distributed.

With a lightning strike of exotic hops, the Alpha Effect is a hazy and dank IPA thundering with juicy hop aroma and flavor. With a hefty 7%, the Alpha Effect has enough malt to balance the ridiculous amount of hops we used to create this category 5 monster. Hazy, but never muddy, this is an expertly brewed IPA.

The Alpha Effect (TAE) has been hopped predominantly with Columbus hops. We do not use Columbus hops in any of our other beers, so TAE certainly provides a unique flavor profile within our portfolio. The beer is hazy, with a modest portion of malted wheat in the grist. Straw colored, it has a clean, crisp malt profile. Juicy, resiny, piney hop aromas and flavors are the stars of this show, however. Some Citra and Centennial hops play supporting roles to Columbus’ powerful performance. If you like hops, find The Alpha Effect. You won’t be disappointed!

Here are the product specs:
Style: Hazy IPA
ABV: 7%
IBUs: 75
Hops: Columbus, Centennial, Citra, Mosaic
Malts: 2-Row, Wheat, Caramalt

Ardagh Group to close MA-based glass container production facility, cites mass market beer decline

January 23, 2018 - 12:17pm

(LUXEMBOURG) – Ardagh Group (“Ardagh” or “the Group”) announces that, in response to the continued decline in demand from the mass beer market in the United States, it will permanently close its Milford, MA, glass container production facility, which employs approximately 250 people. Closure is expected to take place on or after March 31, 2018, following which affected customers will be serviced from the Group’s other Glass North America facilities.

This footprint adjustment forms part of the Glass North America review announced in October 2017. Although capacity dedicated to the mass beer market will be reduced, the Group continues to pursue growth opportunities in stronger performing end markets, including wine, spirits and food. This will entail the conversion of some mass beer capacity to serve these alternative end markets. In addition, targeted investments in Ardagh’s Glass North America network, including state of the art inspection equipment, will enhance Ardagh’s competitive position and enable differentiation through a focus on innovation, quality and service.

The Group will update on the conclusions of its Glass North America review at the time of its full year 2017 results on February 22, 2018.

Ardagh is a global leader in metal and glass packaging solutions, producing packaging for most of the world’s leading food, beverage and consumer brands. It operates 109 facilities in 22 countries, employing approximately 23,500 people and has global sales of approximately €7.7 billion.

SOURCE Ardagh Group S.A.

Brewers Association announces founder, Charlie Papazian, to exit org. in January, 2019

January 23, 2018 - 11:51am

Father of homebrewing, founder and innovator leaves lasting legacy after 40 years

Boulder, CO — The Brewers Association (BA)—the not-for-profit trade group dedicated to promoting and protecting America’s small and independent craft brewers—today announced that founder and past president Charlie Papazian will exit the Brewers Association on January 23, 2019, marking his 70th birthday and 40 years building the craft brewing community and inspiring brewers and beer lovers around the world.

“We are all here today because of Charlie Papazian,” said Bob Pease, president and CEO, Brewers Association. “His influence on the homebrewing and craft brewing community is immeasurable. Who could have predicted that a simple wooden spoon, ingenuity and passion would spawn a community of more than one million homebrewers and 6,000 small and independent U.S. craft breweries.”

Charlie Papazian, founder of the American Homebrewers Association (AHA) and the Association of Brewers, set the stage for homebrewing back in the 1970s. His expertise and friendly tone assured people that making good beer was possible at home. He stressed his catchphrase of “Relax. Don’t worry. Have a homebrew” in his first book, The Complete Joy of Homebrewing and inspired millions to pick up the hobby of homebrewing.

In 1978, Papazian, along with Charlie Matzen, formed the AHA in Boulder, CO. They published the first issue of Zymurgy magazine, announcing the new organization, publicizing the federal legalization of homebrewing and calling for entries in the first AHA National Homebrew Competition. Today, the AHA is more than 46,000 members strong.

In 1982, Papazian debuted the Great American Beer Festival (GABF) in Boulder, CO. Now in its 37th year, GABF is the largest ticketed beer festival in North America with more than 60,000 attendees annually and its accompanying competition is one of the most coveted awards in the brewing industry.

The following year, the Association of Brewers was organized to include the AHA and the Institute for Brewing and Fermentation Studies to assist the emerging microbrewery movement in US. By 2005, the Association of Brewers and the Brewers’ Association of America merged to form the Brewers Association.

When asked, “Charlie, did you ever imagine that beer would become this?” His answer is always yes.
“I had a playful vision that there would be a homebrewer in every neighborhood and a brewery in every town. But what I did not imagine, couldn’t imagine, never considered, was the impact that craft brewing would have on our culture, economy and American life,” mused Papazian.

Papazian will spend his final year at the BA completing many projects, including a craft brewing history archive project. The archive will house 40 years of craft beer history in the form of more than 100,000 publications, photographs, audiotapes, films, videos, and documents—including 140 video interviews of the pioneers of American craft brewing—and will be accessible to researchers via the BA. He will also deliver the keynote address at the AHA’s 40th annual National Homebrew Conference, “Hombrew Con,” in Portland, OR on Thursday, June 28.

Brewers and homebrewers are invited to share their well wishes and Charlie Papazian stories on the AHA and BA Facebook pages.

About the Brewers Association
The Brewers Association (BA) is the not-for-profit trade association dedicated to small and independent American brewers, their beers and the community of brewing enthusiasts. The BA represents 4,000-plus U.S. breweries. The BA’s independent craft brewer seal is a widely adopted symbol that differentiates beers by small and independent craft brewers. The BA organizes events including the World Beer CupSM, Great American Beer Festival®, Craft Brewers Conference & BrewExpo America®, SAVOR℠: An American Craft Beer & Food Experience, Homebrew Con, National Homebrew Competition and American Craft Beer Week®. The BA publishes The New Brewer® magazine, and Brewers Publications is the leading publisher of brewing literature in the U.S.

Beer lovers are invited to learn more about the dynamic world of craft beer at CraftBeer.com and about homebrewing via the BA’s American Homebrewers Association and the free Brew Guru mobile app. Follow us on Facebook and Twitter.

The Brewers Association is an equal opportunity employer and does not discriminate on the basis of race, color, national origin, gender, religion, age, disability, political beliefs, sexual orientation, or marital/familial status. The BA complies with provisions of Executive Order 11246 and the rules, regulations, and relevant orders of the Secretary of Labor.

Shiner Beer to air its first Super Bowl ad, highlights ‘This Is Shiner Country’ campaign

January 23, 2018 - 11:21am

The legendary Texas brewery takes a major leap with the debut of a heartfelt ad spot and partners with Wade Bowen to host the ultimate game day tailgate concert for one lucky winner

(Shiner, TX) – Today, Spoetzl Brewery, brewer of Shiner Bock, announces a $1.2 million Super Bowl spot to be featured on Sunday, February 4, 2018 in the next phase of the ‘This is Shiner Country’ campaign.

This is the first time that the craft beer brand will debut a TV commercial at this level with plans to air the spot throughout Texas – an initiative to continue speaking with beer drinkers living in their backyard. In the 30 second spot, Shiner reinforces its stake as the iconic Texas craft beer loved by longtime residents while giving a warm welcome to new faces, with a country music twist.

“This is a huge step for Shiner,” says Gregor Mina, Director of Marketing for Spoetzl Brewery. “For us, this is a big financial investment; we want to expand our message to reach as many Texans as we can and what better way to do that than by leveraging a Super Bowl spot with all of the incredible attention that it receives.”

Coming to market during a huge increase in population throughout the state of Texas, the 2018 Super Bowl spot positions a welcome to the newcomers from Shiner Bock on behalf of the people of Texas. “Last year, more people moved to Texas than any other state in the country,” adds Mina. “The ad reflects how throughout the years, Shiner has woven itself into the rich history and culture of Texas and has become known to all for being familiar, friendly and welcoming. We truly believe that Shiner is Texas, and we want to offer all of these new Texans an ice-cold welcome.”

The overall ‘This is Shiner Country’ narrative, which launched in Fall 2017, positions Shiner Bock as the original, iconic craft beer brewed in Shiner, Texas – by the people of Shiner, for the people of Texas. Over the past 109 years, Shiner has become the staple go-to beer for Texans for generations.

Following its debut, the new ad spot will continue to appear in Texas markets statewide throughout the year with a focus on local cable and sports broadcasts, including NFL, NBA and MLB.

To further celebrate the spot and amplify the brand’s longstanding support for live music and musicians, Shiner has launched a consumer sweepstakes in partnership with Texas country rocker Wade Bowen. For the big game on February 4th, 2018, Shiner and Bowen will host a private pre-game backyard BBQ at one lucky winner’s home with an acoustic set featuring songs from Bowen’s upcoming album, Solid Ground (Feb 9th / Thirty Tigers). Shiner encourages beer lovers throughout the state to visitwww.Shiner.com by January 30, 2018 to enter for a chance to win. Shiner will continue to work with Bowen during the year with a presence throughout his 2018 tour and more.

More About Shiner and the Spoetzl Brewery

The Spoetzl Brewery – named after brewmaster Kosmos Spoetzl – was founded in Shiner, Texas (population 2,069), in 1909, brewing beer with old-world traditions and recipes for the many German and Czech settlers in the state. Since then, the brewery has grown to be one of the leading independent craft brewers in the country. But every drop of the award-winning beer is still brewed right where it all started 109 years ago. Visit www.shiner.com.

About Wade Bowen:

Country rocker Wade Bowen began his upcoming album Solid Ground (Feb. 9) intent on making the artistic statement of his career – a high bar considering his twenty years of success. Between studio, live, and collaboration albums he has released twelve projects, but this is his first with Thirty Tigers, a label known for championing out-of-the-box storytellers. Wade’s dedication to his home state extends beyond music to his Bowen Family Foundation. Over the past 20 years, the foundation has raised more than $2.5 million for worthy causes that directly affect children and families in and around Waco, TX. Learn more at www.bowenfamilyfoundation.org

Surly 2018 brand calendar includes launch of variety packs, Hopshifter IPA and +1 Golden Ale

January 23, 2018 - 10:08am

(Minneapolis, MN) – Surly’s 2018 Brand Calendar is Here. Dig In.

The 2018 Surly Brand Calendar is brimming with surprises, new beers, and what we in the brewing industry call “cool shit”. We can’t wait to share it with you. Here’s what’s what:

VARIETY PACKS
When we started canning and distributing 12 oz. 12-packs in 2017, the response was twofold:

1. Alright, 12-packs! Surly rules!
2. Where’s the variety pack?

The first response was heartening. We like compliments. Thank you. The second response was understandable, because why choose between Furious and Xtra-Citra when you can have both?

That’s why we’re pleased to announce that our first variety pack is hitting shelves the week of February 19th, and will include Furious, Xtra-Citra, and Hell. BUT WAIT, THERE’S MORE.

Each variety pack will include a Surly beer that’s exclusive to the 12er. Oftentimes they will be brand new.

There will be three more variety packs this year. Each one will have a wild card in addition to our standard bearers. Some will have two, all exclusive to the variety pack. It’ll be fun. Collect them all!

INNOVATION SERIES
Our brewers are ridiculously talented, and visitors to our Beer Hall often get to sample something new they’ve whipped up. That sense of adventure and experimentation is moving beyond the brewery grounds, as we’re canning some of the weird, wild fruits of their labor starting this summer. Every month or so, you’ll find a unique beer from the Surly team in the popular 16 oz. 4-pack format. You can see what we have planned on the calendar below. Yes, that’s Damien and Furious Black in cans.

RISING NORTH
Major League Soccer returns to Minnesota for its sophomore season, which means Rising North Pale Ale, the official beer of Minnesota United, returns as well. Expect it to arrive when soccer season does, and if you get the chance, check out one of our Official Pregame Parties at the Brewery. It’s a whole deal.

NEW YEAR-ROUND RELEASES
Last year, we added Xtra-Citra and Axe Man to our roster of year-round selections. That turned out pretty well. This year, we’re adding two more: Hopshifter IPA and +1 Golden Ale. We don’t want to reveal too much about these, but we will say that we’re looking forward to pushing the boundaries of what you can expect from an India pale ale, and we’re incredibly proud of the collaboration that led to the creation of +1. More info on both in the next couple months.

[Surly Hopshifter TTB-approved label, note: design may not be final]

You can check out the rest of the calendar for all other manner of goodness (Barrel-Aged Darkness, WET, etc.). Print it out and put it on the refrigerator next to the pictures of relatives you may or may not like. If you have any questions or comments, you know where we are on social.

About Surly Brewing Co.
You do enough settling. That’s part of life. You owe it to yourself to drink a beer that doesn’t settle. Not settling drives Surly. It’s what drove us to convert a Brooklyn Center abrasives factory to a brewery in 2004. It’s what drove Surly’s owner, Omar Ansari, to go bar to bar, asking them to carry our beer. It’s what drove us to earn medals from the Great American Beer Festival and Best Brewery in America honors. It’s what drove us to change a Minnesota law that had been on the books since Prohibition. It’s what drove us to build a state-of-the-art destination brewery in the heart of the Twin Cities in 2014 featuring a massive beer hall, outdoor beer garden and event center. And it’s what drives us today. Surly’s not for everyone. It’s for you. Don’t settle. Get Surly.

Firestone Walker draft now available in North Carolina, packaged beer due in March

January 23, 2018 - 9:42am

Distribution to Tar Heel State Began Mid-January

(Paso Robles, CA) — The beers of Firestone Walker Brewing Company are ready to reach the Tar Heel State with distribution across North Carolina scheduled to begin this week.

“North Carolina has a thriving beer community that has waited patiently for Firestone Walker to enter the state for many years,” said David Macon, the brewery’s vice president of sales and marketing. “We are excited to finally be able to share our beers there.”

Firestone Walker begins its draft rollout this week, followed by packaged beer in early March. The initial featured Firestone beers will be Luponic Distortion, Nitro Merlin Milk Stout, Pivo, Union Jack, Easy Jack and Wookus.

Distribution is being handled by a statewide network of seven wholesalers: Caffey Distributing, Carolina Premium Beverage, Coastal Beverage Company, Healy Wholesale Company, Long Beverage, Skyland Distributing Company and United Beverages of NC.

Once the North Carolina distribution launches, Firestone Walker’s national distribution map will total 31 states.

“We look forward to working closely with our seven wholesaler partners in North Carolina,” said Jeff Simon, the brewery’s East Coast sales director. “They are each committed to providing the highest level of service and nurturing the Firestone Walker portfolio of beers.”

Firestone Walker Brewing Company is a pioneering regional craft brewery founded in 1996 and located on the coast of California. Firestone Walker’s main brewery in Paso Robles produces a diverse portfolio ranging from iconic pale ales to vintage barrel-aged beers. The Barrelworks facility in Buellton makes eccentric wild ales, while the Propagator pilot brewhouse in Venice specializes in R&D beers and limited local offerings. For more information: FirestoneBeer.com.

805 by Firestone Walker breaks into Oregon and Washington markets

January 22, 2018 - 10:02pm

(Paso Robles, CA) – Inspired by bootleggers and driven by demand, 805 is set to expand into the Pacific Northwest starting in early 2018 via Columbia Distributing.

805 was originally brewed in 2012 to serve the tri-counties area of California’s Central Coast. Within three years, however, it grew to become a top 25 national craft beer brand—despite the fact that it was still only distributed in California.

Since then, 805 has begun to cross state lines. Oregon and Washington now become the 5th and 6th states in which the beer is distributed.

“Columbia is a perfect partner for 805 in the Pacific Northwest,” said Troy Powell, brand manager for 805. “They understand what this beer is all about, and the lifestyle that surrounds it.”

805 will begin its Pacific Northwest rollout this week in draft and 16-ounce single cans, with six-pack bottles and both six-pack and 12-pack cans to follow in March.

805 is a refreshing blonde ale made by Firestone Walker Brewing Company. Subtle malt sweetness is balanced by a touch of hops, creating a versatile beer with a clean finish. 805 embodies a coastal California mindset that can be lived anywhere.

“When 805 was available only on the Central Coast, people started bootlegging out of the area and demand started growing exponentially,” Powell said. “There is still no containing it—the beer is telling us where it wants to go.”

About 805: In the 805 we have an underlying ethos: do not what you’re told, only what you tell yourself. Living where the mountains fall into the sea, character is deeply etched by the rugged, authentic beauty of the Central Coast. The land sets our pace; 805 beer goes down like life here. Balanced. Real. Visit 805Beer.com and follow us on Instagram, Facebook, Twitter, Vimeo @805beer.

Founders KBS Week 2018 and bottle pre-order details announced

January 22, 2018 - 4:14pm

Detroit will Join Grand Rapids with its First-Ever KBS Week Celebration

Grand Rapids, MI – Founders Brewing Co. has announced the fifth annual KBS Week in Grand Rapids and the first-ever KBS Week in Detroit in honor of the 2018 release of Kentucky Breakfast Stout (KBS). KBS will be on tap at various Grand Rapids and Detroit locations from March 5 – 10, as well as at Founders taproom release parties on March 10 in both cities. KBS will be available in Michigan as of March 12 and across the remainder of Founders’ 46-state distribution on March 30.

“When we started brewing KBS about 16 years ago, very few other breweries were doing anything like it,” said Co-Founder and President, Dave Engbers. “The first few packaged runs were difficult to get off of our hands as there wasn’t much interest in a bourbon barrel-aged coffee-chocolate imperial stout, which seems pretty crazy these days. It has since become a phenomenon and we are happy to celebrate its annual release with the people of Grand Rapids and now, for the first time ever, our loyal fans in Detroit. Here’s to continuing beloved traditions and starting new ones!”

KBS is an imperial stout brewed with massive amounts of coffee and chocolate before aging in oak bourbon barrels in caves beneath Grand Rapids and at an offsite barrel-aging facility. KBS is the first installment of Founders Barrel-Aged Series, a lineup of six barrel-aged beers set to release throughout 2018. Newly announced year-round Backwoods Bastard, ranked as one of the highest rated beers in the world according to Ratebeer, will follow KBS in the series.

Celebrate KBS Week 2018

Where to Find Us: KBS Week began in response to the beer’s overwhelming global notoriety and a desire to share that with the West Michigan beer-loving community. This year, ten loyal bars and restaurant in the Grand Rapids and Detroit areas will tap a keg of KBS during a designated time slot the week of March 5-10. KBS Week will culminate with official release parties in both the Grand Rapids and Detroit taprooms on Saturday, March 10. KBS will be poured all day.

Taproom Pre-orders: Bottles of KBS available for pickup in the Grand Rapids and Detroit taprooms will be released using a pre-ticketed reservation process via Ticketfly. Bottles can be reserved beginning on Friday, February 2, at 11 a.m. EST, and will be available for pickup March 6-11 from both taprooms.

Visit Grand Rapids for KBS Week: In addition to the taproom release parties and keg tappings around Grand Rapids and Detroit, a handful of Grand Rapids-area hotels will be offering KBS week packages—including discounted room rates, limited edition gear in rooms and more—with information available on the Experience Grand Rapids website. For full KBS Week details, head to kbsweek.com.

About Founders Brewing Co.

Established in 1997 by two craft beer enthusiasts, Dave Engbers and Mike Stevens, with day jobs and a dream, Founders Brewing Co. brews complex, in-your-face ales, with huge aromatics and tons of flavor. Founders ranks among the top 20 largest craft breweries in the U.S. and is one of the fastest growing. The brewery has received numerous awards from the World Beer Cup and the Great American Beer Festival and RateBeer and BeerAdvocate users often rate its beers among the best in the world. Located in downtown Grand Rapids, Michigan, Founders is a proud member of the Michigan Brewers Guild. For more information, visit foundersbrewing.com or follow Founders on Twitter, Facebook, Instagram and YouTube.

About the Barrel-Aged Series

Crafting legendary barrel-aged beers is an exercise in patience. We start by brewing complex, world-class beer worthy of time in a barrel. Then, our experience and years spent mastering our craft means we know exactly when it’s been aged to perfection. After one sip, you’ll know – it was worth the wait.

Surly Brewing hires Bill Manley, formerly of Sierra Nevada, as Dir. of Brand Development

January 22, 2018 - 3:38pm

(Minneapolis, MN) – In the ever-mercurial craft beer industry, the need for strong branding and innovation has never been more important. Minnesota alone is home to more than 150 craft breweries, with new taproom doors opening almost daily. Surly Brewing Co. (Surly), the Minneapolis-based independent craft brewery, is facing 2018 head-on with strategic growth, innovative beer styles, and the addition of Bill Manley as the Director of Brand Development.

“When I first met Bill, it was as if craft beer ran through his veins. His expertise and intuition about the market, beer styles, and consumers really resonated with me,” said Omar Ansari, founder and owner, Surly Brewing Co. “I knew he’d be an incredible addition to the existing talent and restless spirits we have at Surly. We’re honored to have him join our team, and the Surly Nation.”

Who is this Bill Manley guy?

Manley started his professional career as a photojournalist in Illinois and Virginia. This was around the time that his obsession with homebrewing and beer flourished. He pitched stories about beer to his editors constantly, and quickly started writing a weekly column that followed the rapidly expanding beer industry. As he continued down a non-traditional path, he found himself at Sierra Nevada Brewing Co. with the help of one of those beer columns, and was further immersed in the industry with a company he’d long admired as the Communication Manager. Through a string of opportunities, he found himself working on new products and eventually leading their development.

At Surly, Manley will guide new product development and brand positioning. Collaborating with sales, marketing, brewing, and production, his goals and focus will be to streamline processes that get new and innovative brands with strong messaging into the hands of consumers across Surly’s distribution footprint.

“I’m excited to join the Surly team. The brewery has a great attitude—a swagger, really—and strong brand,” said Manley. “There’s such personality, skill, and passion at play every day, and I’m eager to work for a company that is so focused on making great beers and playing an active role in the community—for beer and for everything else. Surly actually does give a damn!”

As an Illinois native, Manley is embracing his Midwest DNA with his family by his side. An avid indoorsman, he’s eager to understand the motivation behind traditional winter activities like ice fishing and Minnesota’s obsession with ice hockey, he’s always looking for the next home project to satiate his DIY curiosity or on an expedition to find the greatest ethnic food (move over Minnesota spice, Manley can handle level-10 heat). The self-proclaimed beer nerd loves to visit not only breweries, but also distilleries and wineries, in order to sample the fruits of the dark-arts of fermentation.

Crooked Stave announces distribution to Oklahoma with Atlas Brands USA

January 22, 2018 - 3:13pm

(Denver, CO) – Crooked Stave Artisan Beer Project is excited to announce distribution to Oklahoma. Crooked Stave has partnered with Atlas Brands USA to make the Colorado-based brewery’s unique, wild and sour beers available statewide.

Altas Brands is teaming up with Oklahoma based restaurants and bars this month to promote Crooked Staves’ arrival. Pub W will kick off the release of Crooked Stave at all three of their locations throughout the month. McNellie’s, The Patriarch, R Bar & Grill, and Oak & Ore will also host events this week featuring Crooked Stave draught. Oklahoma is slowly but surely cultivating their beer scene and Crooked Stave is excited to be apart of it.

Crooked Stave has launched a selection of brands in bottles, cans, and draught in Oklahoma. Consumers can expect to see year-round Brettanomyces only beers such as Colorado WildSage and St. Bretta, along with traditional oak-aged foeder styles like Petite Sour Raspberry and Nightmare on Brett. Since 2011, Crooked Stave has developed a cult following by releasing specialty wild and sour beers focusing on the finest ingredients and creative flavor profiles. With the addition of Oklahoma, Crooked Stave will now distribute to 18 states nationwide and several countries throughout the world.

About Crooked Stave Artisan Beer Project

Crooked Stave is the culmination of “Founder and Brettanomyces Guru” Chad Yakobson’s open source Master’s research, The Brettanomyces Project. Crooked Stave’s progressive approach to brewing blends science and art through creativity and passion. The artistic creations, all of which use Brettanomyces yeast and mature in oak, result in beers of extraordinary complexity.

Bell’s Sparkleberry Ale will debut in cans this June, celebrate diversity

January 22, 2018 - 2:38pm

(Comstock, MI) – Celebrating diversity has always been an integral part of Bell’s culture. This summer, 16 oz. cans of Sparkleberry will join that celebration.

Bell’s Brewery is proud to share a first look at the packaging of one the newest additions to its 2018 release calendar, Sparkleberry Ale.

A raspberry Belgian-style Tripel Ale, Sparkleberry will debut in 4-packs, for the first time in June.

Slightly tart and effervescent, Sparkleberry® has a ruby red hue, an ABV of 9% and is brewed with raspberries. Cans and kegs will ship to all states Bell’s distributes to, but will be very limited.

“Our celebration of diversity is no secret, but this can says it front and center. No matter who you are or who you love, all are welcome at Bell’s,” said Laura Bell, CEO of Bell’s Brewery.

We want everyone to get their sparkle on and celebrate what makes us all unique and special. Beer has traditionally brought people together and we proudly continue and honor that tradition with this fun beer, she added.

Sparkleberry was originally brewed to celebrate Bell’s presenting sponsorship of Kalamazoo Pride in 2013, the same year it won a Bronze Medal at the Great American Beer Festival in Denver.

Bell’s partnership with Kalamazoo Pride, the largest fundraiser of the year for OutFront Kalamazoo, will continue through at least 2019.

Formerly the Kalamazoo Gay-Lesbian Resource Center, OutFront Kalamazoo continues to serve the gay, lesbian, bisexual, and transgender community of greater Kalamazoo and its friends and allies. Their events support efforts to create a just, inclusive, and supportive environment in Southwest Michigan for people of all sexual orientations and gender identities and expressions.

Look for more information about Sparkleberry online at bellsbeer.com and on Bell’s social media. Follow Bell’s on Facebook, Twitter, Snapchat and Instagram for the latest on beer releases, news and more.

ABOUT BELL’S BREWERY, INC.

Bell’s Brewery began in 1985 with a quest for better beer and a 15 gallon soup kettle. Since then, we’ve grown into a regional craft brewery that employs more than 500 people over a 32 state area, in addition to Puerto Rico and Washington DC. The dedication to brewing flavorful, unfiltered, quality craft beers that started in 1985 is still with us today. We currently brew over 20 beers for distribution as well as many other small batch beers that are served at our pub in Kalamazoo, the Eccentric Cafe. Our ongoing goal is to brew thoughtfully, creatively and artistically. 100% family-owned and independent, we strive to bring an authentic and pleasant experience to all of our customers through our unique ales and lagers. For more information, please visit bellsbeer.com.

You can also follow Bell’s on Facebook, Twitter, Instagram, Snapchat and Untappd.

Cigar City shows off refreshed cans, newly designed for 2018

January 22, 2018 - 2:12pm

(Tampa, FL) – Following the release of the new logo set in mid-November, Cigar City Brewing is proud to unveil a refreshed look for​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​ all packaging, including a newly introduced Jai Alai IPA 12-pack, launching in all markets in the immediate future.

“By refreshing, we were not looking to reinvent the wheel but instead optimize it and make it work more efficiently. We had a lot of successful elements in the previous designs but lacked overall harmony, our creative goal was to make these new designs feel like a natural evolution of their predecessor, for a look that definitively screams Cigar City Brewing,” said Tiffany Cox, Cigar City Brewing Creative Manager.

Outside of familiar forms, these new packages also contain hidden elements that speak to Florida history and culture, key elements to Cigar City Brewing’s brand. “Everything we do is informed by Tampa’s unique culture, history and cuisine. We’re thrilled that we were able to incorporate all of these elements into our new packaging. At the same time, we believe these designs resonate well in the markets outside of Florida and will help get beer-lovers excited about the liquid inside,” said Neil Callaghan, El Lector for Cigar City Brewing.

This refresh coincides with Cigar City Brewing’s joint announcement with Oskar Blues Brewery, Perrin Brewing, Squatters Craft Beers and Wasatch Brewery of a newly coined name for their joint venture: CANarchy. Formed as a group of like-minded craft breweries and rule breakers intent building a platform to keep craft beer in the hands and mouths of drinkers, CANarchy brings together the skill and passion of the nation’s leading craft beer canners. Collectively, the breweries that make up CANarchy represent the largest canned craft beer supplier in the United States.

Cigar City Brewing’s beer, including award-winning Jai Alai IPA, is now available in twelve states encompassing Florida, Georgia, Alabama, Virginia, Pennsylvania, New York, New Jersey, Tennessee, North Carolina, South Carolina, Colorado, and Utah. Cigar City Brewing’s ales and lagers are also exported to Denmark.

Visit Cigar City Brewing’s website [www.cigarcitybrewing.com] for full beer information and to find CCB beer closest to you.

About Cigar City Brewing:
Cigar City Brewing, makers of Jai Alai IPA and Hunahpu’s Imperial Stout, was founded in 2009 by Joey Redner with the goal of creating world-class beer that reflected the flavors and history of the Tampa region. This unique approach resonated with local and national markets and the brewery has quickly to produce over 90,000 barrels of beer annually. Along with Oskar Blues Brewery, Perrin Brewing, Squatters Craft Beers and Wasatch Brewery, Cigar City Brewing is a part of CANarchy, a craft brewing collective that represents the largest canned craft beer supplier in the country.

BrewDog USA lands in Indiana as brewery opens first distribution outside of Ohio

January 22, 2018 - 1:33pm

#HoosierBrewDog: BrewDog announces new distribution in 40+ Indiana retailers, bars and restaurants

(Columbus, OH) – BrewDog USA continues its growth in the U.S. with its Canal Winchester-brewed beers hitting shelves and taps this week across Indiana through their distribution partner, Cavalier Distributing, marking BrewDog USA’s first venture outside of Ohio. BrewDog’s craft beers, including flagship Punk IPA, alongside headliners Elvis Juice and Hazy Jane, can now be found at retailers across the Hoosier State and on tap at various bars and venues.

Starting January 22, 2018, Indiana residents can check out the Cavalier Distributing Beer Finder at cavbeer.com to find the nearest retailer, bar or venue serving BrewDog.

According to BrewDog USA CEO, Tanisha Robinson:
“Our mission at BrewDog is to make people as passionate about craft beer as we are, and to extend that passion to every corner of the U.S. We’re excited to bring BrewDog to the people of Indiana with Cavalier Distributing.”

BrewDog, Scotland’s largest independent brewery and the U.K.’s fastest growing food and drinks brand, first expanded into the U.S. with a state-of-the-art 100,000 square foot brewery near Columbus, Ohio. The Canal Winchester location is one of the most technologically advanced and environmentally friendly breweries in the world.

BrewDog and Cavalier Distributing will host launch parties at the following locations throughout the state from January 22 to 26. In addition to tasting BrewDog’s epic line-up of craft beers, launch party attendees will also meet Mark Frame and Brian Morahan from BrewDog USA.

Monday, January 22
Beer Geeks Pub | 5 p.m.
3030 45th St. 
Highland, IN 46322

Fiddler’s Hearth | 5 p.m.
127 N Main St. 
South Bend, IN 46601

Tuesday, January 23
Deer Park Irish Pub | 5 p.m.
1530 Leesburg Rd. 
Fort Wayne, IN 46808

JK O’Donnell’s | 5 p.m.
121 W Wayne St. 
Fort Wayne, IN 46802

Wednesday, January 24
MacNivens | 5 p.m.
339 Massachusetts Ave
Indianapolis, IN 46204

The Sinking Ship | 7 p.m.
4923 N College Ave. 
Indianapolis, IN 46205

Thursday, January 25
Columbus Bar | 5 p.m.
322 4th St.

Columbus, IN 47201
The Atlas Ballroom | 7 p.m.
209 S College Ave. 
Bloomington, IN 47404

Friday, January 26
Gerst Haus | 6 p.m.
2100 W Franklin St. 
Evansville, IN 47712

Pearl Street Taphouse | 6 p.m.
407 Pearl St.
Jeffersonville, IN 47130

For more event details, visit cavbeer.com/events/.

About BrewDog
Since 2007, BrewDog has been on a mission to make other people as passionate about great craft beer as they are. From the Headliner series, which includes bold, uncompromising pack leaders like the flagship Punk IPA, to the Amplified range (beer, but turned up to 11), BrewDog creates beer that blows people’s minds and has kick-started a revolution.

Cofounders James Watt and Martin Dickie shook up the business world in 2010 with the launch of pioneering crowdfunding initiative Equity for Punks, an initiative that has seen the company raise £40m since 2009, taking more money through crowdfunding than any other on record. The funds, and the army of punk shareholders (56,000) enabled the Scottish craft brewery to scale up without selling out.

With almost 50 global bar launches, export into 60 countries, and a brand new brewery in Ohio opening in 2017, BrewDog continues to take the craft beer revolution stratospheric, whilst continuing to push the boundaries, invest in people, put the beer first, and champion other small breweries in its venues.

About Cavalier Distributing
Since its inception 25 years ago, Cavalier Distributing has been dedicated to bringing great beer, spirits, wine, and other craft beverages to the increasingly discerning, appreciative, and educated consumers in Florida, Indiana, and Ohio. Founded by President George Fisher in 1992, Cavalier is one of the only distributors in the country with a portfolio that is exclusively American craft and imports. Cavalier employs nearly 400 employees throughout the three states and is headquartered in Lakeland, Florida, Indianapolis, Indiana, and Cincinnati, Ohio.

Rogue Ales 2018 beer calendar revealed, including several new releases

January 20, 2018 - 9:31pm

[Click the image above for full view]

(Newport, RI) – Check out Rogue Ales’ 2018 release calendar featuring nine brand-new beers. The company will farm, brew, cooper and distill to offer 32 beers this year. In total, 13 beers will be available year-round, as well as nine seasonals and ten special releases.

New seasonals:

Yellow Snow IPA – 12oz can 6-pack & draft – launched in November 2017

Cold Brew 2.0 – 12oz can 6-pack & draft – launching in February

A top secret beer launching in July

Marionberry Sour – 12oz bottle & 6-pack – launching in July

Special Release:

Straight Outta Newport – 16oz can 4-pack & draft – launched in January

Rolling Thunder Imperial Stout – moving to 500ml format & draft – February

Kulture Clash – 750ml bottle – April

10 Hop IPA – 22oz bottle & draft – May

Santa’s Private Reserve – 22oz bottle & draft – November

***

We have also observed a keg collar approval come through for “Cherry Sour” so that is a potential 2018 release as well.

GoodLife Brewing 2018 calendar revealed, HighCamp Bottle Series announced

January 20, 2018 - 6:48pm

(Bend, OR) – A new year, brings new goals and new beers. 2017 was definitely the hardest year yet for GoodLife Brewing with the loss of Curt Plants, but we know he’ll be proud of what we have coming out for you in 2018. We’ve revamped a few things for this year and we’re excited to announce that we will be add-ing more packaged beer for 2018.

One of the new additions for 2018 is the introduction of the HighCamp Bottle Series, which will feature both year-round and seasonal offerings in 500ml bottles. We are go-ing to continue bottling Comatose Imperial IPA and will be adding Pass Stout and Evil Sister Double IPA to the year-round bottling lineup starting in April. Evil Sister Double IPA has been a long time favorite of our employees but we’ve only been able to brew it once a year for the last 4 years due to tank space and needing more ingredients for it. We made sure to procure enough ingredients so that we’ll be able to share it all year with you. The seasonal HighCamp Bottle’s will be: RedSide India Red Ale available April-July, 29’er Brown Ale available August-November, and Puffy Coat Porter available December-March.

Adding to our year-round arsenal of cans that used to be called our Flagship Series, which is now dubbed the TrailHead Can Series, Comatose Imperial IPA will be the new-est edition. Comatose will be available year-round in a 12oz 6 pack, which will be one of the highlights of the year for us. We’ve done away with Tie One On Session ale but will continue canning Wildland Session Ale in the summer and Mountain Rescue Session Ale in the winter.

[Click image above for full version.]

When asked about 2018, GoodLife Brewing’s Owner Ty Barnett said “2018 looks to be a breakout year for us here at GoodLife Brewing. After a hard year with the loss of Co-Owner and Brew Master Curt Plants, we have been working hard to build a great team, along with some restructuring in the company. We have a plan to grow 15%-20% this year, which is being helped in part by interest after our GABF Gold Medal for Sweet As! We have begun opening up additional distribution in California and Chicago with other markets in planning for this year. We also are launching our newest six pack can, the long anticipated Comatose Imperial IPA will be available in 6 packs starting in March. Our loyal fans have been asking for years when we are going to can Comatose. Well the wait is finally over. Look for Comatose to hit shelves Oregon wide this spring!”

About GoodLife Brewing Company
As brewers of hand crafted ales, we are outdoor enthusiasts who look forward to sharing our craft beers that are most balanced and of the highest quality. GoodLife Brewing Company has been making award-winning beers since 2011 in its home of Bend, Oregon. GoodLife’s “Adventurous Ales” are Descender IPA, Sweet As! Pacific Ale, Comatose Imperial IPA and a selection of sea-sonal beers. In addition to making beer, GoodLife enjoys giving back to the community by supporting many local and national non-profit organizations. Play hard, live easy and enjoy GoodBeer for GoodLife! For more information, visit www.goodlifebrewing.com, or find us on Instagram, Facebook and Twitter at @GoodLifeBrewing.

DESTIHL DeadHead IPA Series headlines 2018 release calendar announcement

January 20, 2018 - 6:19pm

(Normal, IL) – DESTIHL® Brewery has unveiled their 2018 release calendar that will dictate production and distribution of its beers regionally, nationally and even internationally.

Some changes to this year’s release calendar and production schedule include new year-round beers such as Normal Pils, Amra Mango IPA and Moonjumper Milk Stout. DESTIHL has also integrated a new brand family into their 2018 release calendar with the addition of the DeadHead® IPA Series – comprised with trimester based releases that include its existing DeadHead® Imperial Red IPA that has been a local favorite for years (in 500ml bottles) as well as Soundboard Session IPA and Touch Of Haze IPA, both in 6-packs of 12 oz. cans. Also new to the lineup this year is Privyet Russian Imperial Stout, the base beer of its highly awarded Dosvidanya®, available in 4-packs of 12oz cans.

In addition, DESTIHL has altered their seasonal release schedule for the industry-changing WiLD SOUR SERIES to allow for longer, trimester runs of their popular seasonal releases and converting Flanders Red into a year-round release instead of a seasonal. For distribution purposes, barrel-aged Saint Dekkera® Reserve Sour Ales will have less variants released for distribution but in larger volumes, leaving the smaller or even single-barrel releases for sale from DESTIHL’s new beer hall.

In Mid-2017, DESTIHL opened its massive, new production facility in Normal, Illinois, after outgrowing its initial production facility which opened in 2013. DESTIHL’s new 10bbl experimental pilot system, along with its new 60bbl production brewhouse, can take much of the credit for new brands, brand development, improvements to existing brands, larger production volumes and a wider distribution footprint. Neil Reinhardt, DESTIHL’s Director of Sales, noted “This new release calendar and production plan will help to streamline and maximize production of our most popular brands and introduce new brands based on trends we have identified in the market, in our own Beer Hall and via our limited release Experimental Series beers, which are only available locally. We couldn’t be more excited for the year to come!”

Cigar City Brewing Company introduces Texas distribution next week

January 20, 2018 - 3:44pm

(Tampa, FL) – Cigar City Brewing’s 2018 is off to a great start with the addition of Texas to the Tampa-based brewery’s distribution network. CCB has partnered with Ben E. Keith Beverages throughout the state to distribute its portfolio of unique ales and lagers, including the award-winning Jai Alai IPA. Kegs and twelve ounce cans of Jai Alai, Tampa-style Lager and its newest year-round offering Guayabera Citra Pale Ale will be available throughout Texas beginning in late January.

Part of CANarchy’s vision is to share capacity across multiple brewing facilities to supply the nation with the freshest beer in a can available. In this spirit, Cigar City Brewing will begin brewing a portion of their year-round offerings at the Oskar Blues Brewing facility in Austin, Texas. Not only will Texans have access to Cigar City Brewing’s Florida-inspired beer for the first time, the launch of the brand will also add more locally-brewed beer to Texas’ rapidly growing craft beer market.

“Cigar City Brewing has had its eye on The Lone Star State for quite a while and our partners in crime at CANarchy have given us the ability to serve the freshest liquid possible to the craft beer masses of Texas,” says CCB’s El Lector Neil Callaghan. “Nobody knows the craft beer scene in Texas better than the team at Ben E. Keith Beverage and they’ve really helped us feel like we’re launching a new home state.”

Kevin Nettleton, Specialty Division General Manager with Ben E. Keith Beverages says, “We’ve been working with Cigar City Brewing and Oskar Blues Brewery for a while to make this partnership happen. We’re very pleased to partner with two first-class organizations and distribute Cigar City Brewing’s award-winning beers across Texas, especially with some of it being produced right here in our backyard.”

Market launch events will be taking place throughout the state in late January with Cigar City Brewing representatives from Tampa on hand to celebrate the occasion. These events will be incredible opportunities for Texas’ craft beer fans to enjoy some of the first CCB beer brewed in the state and to learn about Cigar City Brewing’s history and its award winning beer from the people who know it best.

Austin

1/22/2018
Brass Tap Round Rock
5pm

1/23/2018
Whip Inn
5pm

1/24/2018
Waller Creek Pub
6pm

1/25/2017
Bangers
9pm

1/25/2018
San Antonio
Flying Saucer
6pm

1/26/2018
Quickie Pickie #1
6pm

Fort Worth

1/24/2018
Rock and Brews, The Colony
6pm

1/25/2018
The Bearded Lady
6pm

Dallas
1/23/2018
Holy Grail Pub
6pm

1/25/2018
Good Friend Burger Bar
6:30pm

Houston

1/24/2018
World of Beer Katy
7pm

Cigar City Brewing’s beer, including award-winning Jai Alai IPA, will be available in thirteen states encompassing Florida, Georgia, Alabama, Virginia, Pennsylvania, New York, New Jersey, Tennessee, North Carolina, South Carolina, Colorado, Utah and Texas starting late January. Cigar City Brewing’s ales and lagers are also exported to Denmark.

Visit Cigar City Brewing’s website [www.cigarcitybrewing.com] for full beer information and to find CCB beer closest to you.

About Cigar City Brewing:
Cigar City Brewing, makers of Jai Alai IPA and Hunahpu’s Imperial Stout, was founded in 2009 by Joey Redner with the goal of creating world-class beer that reflected the flavors and history of the Tampa region. This unique approach resonated with local and national markets and the brewery has quickly to produce over 90,000 barrels of beer annually. Along with Oskar Blues Brewery, Perrin Brewing, Squatters Craft Beers and Wasatch Brewery, Cigar City Brewing is a part of CANarchy, a craft brewing collective that represents the largest canned craft beer supplier in the country.

Yuengling expands distribution to Kentucky starting in March with four wholesalers

January 19, 2018 - 6:06pm

 

(Pottsville, PA) – D.G. Yuengling & Son, Inc., America’s Oldest Brewery®, is pleased to announce that it is expanding the distribution of its highly sought after brands to Kentucky, its 22nd state.

 

Four wholesalers have been assigned to distribute Yuengling products in the state. In March, Yuengling welcomes in their network; Kentucky Eagle, Inc., River City Distributing Inc., Clark Distributing Co., INC and Stagnaro Distributing.

 

The rollout in March will include Yuengling’s flagship beer, Yuengling Traditional Lager, as well as Light Lager and Black & Tan brands.  

 

 

“We are thrilled that Yuengling has chosen to partner with River City here in Louisville,” said John Harris, president of River City Distributing. “Our employees and retailers are ecstatic that America’s Oldest Brewery will be entering the Kentucky beer market this spring.  Their distinctive and delightful beers are certain to enhance the beer drinking landscape in Louisville this March.”

 

“Kentucky Eagle Inc. is very honored to have been chosen the distributor for Yuengling Beer in Central Kentucky. The Yuengling Family Heritage is known for brewing quality beer worldwide. We are so excited to NOW have the opportunity to offer it to our community and in Central Kentucky!” said Ann Bakhaus, owner of Kentucky Eagle, Inc.  

 

“The expansion into the great state of Kentucky is long overdue,” said Dick Yuengling, owner and president of D.G. Yuengling & Son, Inc.  “We’re thrilled to bring our beer to our patiently-waiting fans who have been requesting our brands for years.” 

Kentucky will become the twenty-second state in the brewery’s footprint. Yuengling rolled out distribution in Indiana, its 20th state in March 2017 and recently announced it will distribute brands to Arkansas, its 21st state, in February 2018. 

About D.G. Yuengling & Son, Inc.

Based in Pottsville, PA, D.G. Yuengling & Son, Inc., America’s Oldest Brewery, is family-owned and operated since 1829. Soon to be in 22 states, production is supported by two breweries in Pottsville, PA and one in Tampa, FL. Principal beer brands include Traditional Lager, Light Lager, Black & Tan, Premium, Light, Dark Brewed Porter, Lord Chesterfield Ale, and Oktoberfest.  For more information about the brewery, tours and merchandise visit www.yuengling.com.

Smuttynose Brewing Company seeks buyer as bank auction approaches on March 9

January 18, 2018 - 10:48am

NH’s largest and bestselling producer of craft beer needs a new owner or partner

(Hampton, NH) – Smuttynose Brewing Company, New Hampshire’s top craft brewery and producer of one of New England’s most popular craft beer brands, is seeking an immediate buyer. The company is scheduled to be sold at bank auction March 9, 2018. Founded in 1994, the company employees 68 people and generates more than 10 million dollars in revenue a year.

The sale includes the Smuttynose brand, its new, state-of-the-art, LEED-Gold Certified facility on the historic Towle Farm in Hampton, and Hayseed Restaurant located next to the brewery on the picturesque 13-acre campus. The brewery is among the largest in New England, capable of producing 75,000 barrels a year. However, in the last year it has been running at 50% capacity.

Smuttynose Brewing Company Owner Peter Egelston says, “The company’s financial models were based on 20 years of consistent growth but the explosion of microbreweries has led to changing dynamics in the marketplace. This dramatic shift occurred just as Smuttynose committed to a major infrastructure investment with the construction of the new production facility. As the turmoil in the marketplace stabilizes, Smuttynose, a trusted brand with strong consumer loyalty, can regain its footing with a major infusion of capital.”

Egelston recently held a staff meeting in which he informed employees of the impending auction: “I reminded them that the company’s most valuable assets are the Smuttynose brand and the people behind it. With the arrival of a new owner, we anticipate a smooth transition as we are committed to continuity.” Egelston stressed that the company is open and will conduct business as usual.

“Smuttynose’s strength lies in their dedicated and engaged employees” said New Hampshire Governor Chris Sununu. “They have been a strong and reliable community partner throughout the years, and I hope the new owners, once determined, will appreciate their hardworking employee base by committing to keeping these manufacturing jobs in New Hampshire.”

Lead lender Provident Bank is managing the auction process, with James R. St. Jean out of Epping, New Hampshire as auctioneer and Delta Capital of Simsbury, Connecticut, as financial advisors. For details about the March auction visit www.jsjauctions.com

Says Provident Bank President Chuck Withee, “Smuttynose Brewing Company has been a valued customer and an important part of our community. Provident Bank is committed to working with the company during these challenging financial times to produce the best outcome for everyone involved.”

Egelston, along with partner Joanne Francis, is also owner of the Portsmouth Brewery, a popular brewpub located in downtown Portsmouth and not part of the sale.

Peter Egelston got his start in craft beer in 1987 as head brewer and co-owner of the Northampton Brewery in Massachusetts, which his sister now solely owns. He founded the Portsmouth Brewery in 1991 and Smuttynose Brewing Company in 1994. Egelston is a philanthropic and environmental leader having served on the Advisory Boards of the NH Charitable Foundation and The Currier Museum of Art. He was recognized with the Humanitarian of the Year Award from the National Share our Strength organization and received the NH Business Review Excellence in Manufacturing Award.

Smuttynose Brewing Company is a community-minded company that has supported dozens of nonprofit organizations in NH for over 23 years. For more information visit www.smuttynose.com

UFO Apricadabra introduced as spring seasonal in cans, bottles, draft and Jet Pack

January 15, 2018 - 2:28pm

(Boston, MA) – Ladies and gentlemen—and wheat beer lovers!—prepare yourselves for a new spring seasonal beer so refreshing, it must be tasted to be believed. UFO Beers welcomes a brand-new flavor adventure for spring: UFO Apricadabra. An unfiltered wheat beer brewed with fresh apricot puree, UFO Apricadabra’s subtly sweet flavor will leave you believing that a beer so juicy and refreshing could be nothing other than…magic. The new UFO seasonal is now available in 12 oz. cans and bottles, in the UFO “Jet Pack” spring mix pack, and on draft at select locations.

“Spring is a magical season,” says UFO Brand Manager Victoria Kidder. “Everything becomes more vibrant, more alive. We wanted to brew a flavorful beer that matched the best parts of spring. UFO Apricadabra is bright and refreshing with a perfect balance of apricot flavor, just right for this invigorating season.”

“Apricots deliver on an earthy sweetness that blends well with wheat ale,” says Al Marzi, Chief Brewing Officer for UFO Beers. “Apricot is increasing in popularity in the craft beer and food scene, infusing a sweet aromatic flavor to many savory dishes like salsas, sauces and marinades. UFO fans can expect forthcoming recipes using UFO Apricadabra that include homemade apricot muffins and a delicious apricot sauce ice cream topper.”

UFO Apricadabra continues UFO’s tradition of “flavor adventures”—sometimes-fruit-infused-but-always-easy-drinking unfiltered wheat beer that pairs best with friends and food. A new UFO website chock-full of info about UFO beers, including the new UFO Apricadabra, and food and cocktail recipes that infuse this beer is available at www.ufobeer.com.

About UFO Beers
UFO is a portfolio of wheat beers that’s a little bit different, a little more refreshing and flavorful, and most importantly, a beer that everyone can enjoy. The name UFO stands for UnFiltered Offering; all UFO beers are unfiltered, leaving the yeast suspended in the beer which creates its signature cloudy appearance. UFO hit the scene in 1998 with a Hefeweizen. Since then the UFO line has grown to include flavorful year-round offerings like UFO White Ale and UFO Raspberry, and fresh seasonal offerings such as UFO Winter Blonde and UFO Apricadabra. The UFO line of unfiltered wheat beers is brewed by the Mass. Bay Brewing Company in Boston, MA and Windsor, VT. More info can be found at www.ufobeer.com.

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