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Bell’s Beer to enter New England and New Jersey this summer with 11 distributors

April 10, 2018 - 9:24am

[Photo credit: Bell’s Brewery sunset copyright Bell’s Brewery]

11 distributors will help bring Bell’s beer to New England and New Jersey this summer

(Comstock, MI) – Bell’s Brewery is proud to announce its new distributor partnerships in New England and New Jersey.

Eleven distributors will help bring Bell’s beer to Maine, Vermont, New Hampshire, Massachusetts, Rhode Island, Connecticut and New Jersey later this summer.

“As we add any new state, it is very important to us that we remind all of our fans about our dedication to quality. Part of the process of selecting new distributor partners is making sure that is a shared passion,” said Laura Bell, CEO of Bell’s Brewery.

“We are all very excited to welcome each of these distributors to our extended Bell’s family and look forward to launching New England and New Jersey with partners who share our commitment to craft beer and quality,” she added.

Bell’s launched two new states, Texas and New Mexico, in 2017. Adding six New England states and New Jersey this year, will bring the distribution footprint of Bell’s to 39 total states in addition to Puerto Rico and Washington DC.

Launch celebrations are being planned. Additional information will be announced as details are finalized at bellsbeer.com and on Bell’s social media.

Sales positions for these new states have also been posted. Learn more here.

ABOUT McLaughlin and Moran (Rhode Island):

McLaughlin & Moran, Inc. prides itself in marketing, warehousing and delivering a world class portfolio of beer throughout the entire state of Rhode Island. Founded in 1936 by first cousins John J. McLaughlin and John E. Moran, we are now a third-generation Rhode Island family business committed to providing great products and service to our customers. The owners of the company are proud to be responsible and generous corporate citizens as evidenced by McLaughlin & Moran’s support of scores of charitable organizations. With the wide variety of products within our portfolio, the on and off premise customers that we service on a weekly basis have the ability to source high quality products to satisfy the demands of the consuming public. McLaughlin & Moran takes great pride in everything we do each and every day.

About Levine Distributing (Connecticut):

Levine Distributing is a family owned and operated business located in Norwich, CT. Levine has been distributing beer in eastern CT for over 84 years servicing both Windham and New London Counties along with the towns of Old Saybrook and Essex in Middlesex County. Carrying the finest selection of craft, domestic and imported beers, Levine Distributing is highly selective in which brands they sell. Levine is committed to customer service, quality and supplying the best brands possible to their customers.

About Commercial Distributing (Massachusetts):

Founded in 1935 by Joseph C. Placek in the town of Westfield, Commercial Distributing is now in its third generation of family ownership and has expanded to be the premier beer distributor of Western Massachusetts. CDC employs 125 people and services over 1,000 bars, restaurants and clubs, as well as over 400 package and liquor stores. We are dedicated to our employees who exhibit honesty, pride, passion and professionalism – and are focused on delivering complete customer satisfaction and offering extraordinary products to our valued customers.

About Craft Beer Guild LLC (Massachusetts):

Voted consecutively by the Boston Globe as one of the state’s Top 100 Places to Work, Craft Brewers Guild is located minutes from the heart of downtown Boston. As the largest distributor in the state, Craft Brewers Guild services Massachusetts from Boston to the New York border with an extensive portfolio of international, national, regional, and local craft beer brands. Passionate and knowledgeable about the product, all employees are Cicerone trained and certified. As a company, the Craft Brewers Guild is dedicated to supporting the community in which it resides through charitable donations and involvement with organizations including: the Connolly Center of Everett, MGH Hospital, Camp Harbor View, and the Dana Farber Cancer Institute through the James Joyce Ramble 10K.

About L. Knife & Son, Inc. (Massachusetts):

The flagship of the Sheehan Family Companies, L. Knife & Son was originally founded in 1898, with a distribution agreement with Anheuser-Busch signed in 1934. Today, it is the headquarters and workplace for most of the corporate staff. Located in Kingston, MA it services the southeastern part of the state. L. Knife & Son is proud to be part of numerous high profile events in the area, including Martha’s Vineyard Shark Tournament and the Figawi Sail Boat Race Weekend.

About Seaboard Products Co. (Massachusetts):

Seaboard Products was started in Salem, Massachusetts shortly after Prohibition ended as a beer, wine, and spirits wholesaler. In 1968, Seaboard Products become the first company to be acquired by the Sheehan Family Companies, formerly L. Knife and Son Companies, and in 1970, moved its headquarters to Danvers, MA. Seaboard Products carries the Anheuser-Busch portfolio as well as a full craft beer portfolio. Seaboard Products is very active in the local community as well, supporting local youth and adult sports teams, charity events such as the Pan Mass Challenge and the Salem Witches Cup, as well as organizations such as the Jimmy Fund.

About Northeast Beverage Corp. of CT (ConnectIcut):

Northeast Beverage Corp of Connecticut is a division of Mancini Beverage, a 4th generation family owned and independently operated beverage distribution business founded in Rhode Island in 1959.

Northeast Beverage launched in Connecticut in 2001 and now represents some of the leading craft and imported beer brands servicing over 5000 customers through a state-wide sales and marketing platform. The Northeast Beverage team is committed to quality customer service, brand recognition and a passion for craft beer.

Craft Beer Guild Distributing of Vermont LLC (Vermont):

In 2011, the Sheehan Family Companies brought the Craft Beer Guild portfolio to Vermont. Specializing in a full craft beer portfolio and a sales team of all Level I Cicerones, Craft Beer Guild of Vermont distributes top craft beer, cider and imported brands. Craft Vermont is the only full-service, exclusively craft distributor in the state.

About Craft Beer Guild Distributing of Maine LLC (Maine):

In 2012, the Sheehan Family Companies brought the Craft Beer Guild portfolio to Maine. Craft Beer Guild of Maine, headquartered in Westbrook, brings a portfolio of popular craft brands to the area, as well as ciders and imports.

About Craft New Hampshire:

In 2010, the L. Knife and Son companies founded the Craft Beer Guild in the great state of New Hampshire. With only 2 brands–and no accounts in the beginning– the company has grown considerably, moving three times in the first year. Today, the company has 16 Cicerone Level I certified employees, and is considered the premier craft beer distributor in the state. A state whose population love their beer! Craft New Hampshire boasts a portfolio of craft brews that range from national and local to high end imports.

ABOUT Hunterdon Brewing Company L.L.C. (New Jersey):

Hunterdon was founded in 1996 by college buddies and fellow beer enthusiasts Michael Short and Dave Masterson.

The company originally started out as a New Jersey contract brewer, distributing their prized Jersey Shore Gold to a handful of loyal customers across the state. Mike and Dave managed the company on their own, working tirelessly as both salesmen and delivery drivers for the first two years. Craft beer in the state of New Jersey was not at all where it is today and getting people on board was definitely a challenge. In 1998, they were able to hire a few salesmen and purchase a couple more vans to make life a little bit easier for the two passionate yet very tired young entrepreneurs. A year later they relocated from their small make-shift office in Califon, NJ that consisted of a sole phone, fax, computer and printer to a warehouse in Phillipsburg, NJ where they would take the business to the next level.

When 2000 rolled around, Mike and Dave realized the need for craft beer representation in the state of New Jersey and decided it was time to make the switch to a full-time beer wholesaler. Some of their first brands included Dogfish Head, Weyerbacher, Yards, Allagash and a collection of unique imports from B.United International. Slowly but surely they began acquiring more craft brands and getting additional sales reps out on the street. Over the next decade, the name ‘Hunterdon’ became synonymous with craft beer in New Jersey and more and more breweries looked to Mike and Dave for help distributing their product in the Garden State.

Today, Hunterdon is proud to have one of the best craft beer portfolios in the country, with over seventy domestic craft beer and spirit brands to speak of. The company also boasts a tremendous line of specialty imports, sakes, meads, wine and ciders from around the world. Hunterdon also has a rapidly growing local portfolio. The Garden State has a diverse collection of breweries, distilleries, cider makers, vineyards, and meaderies. We are thrilled to be able to grow the love of craft with the talented folks of New Jersey.

Now, located in Whitehouse Station, NJ, the company has over 150 full-time employees and more than 40 sales reps on the road each day making New Jersey a great place to drink craft beverages.

From their humble beginnings as Jersey Shore Gold salesmen operating with one delivery van, a couple of hand trucks and a ‘fly by the seat of their pants’ attitude, Mike and Dave are proud of where their journey has taken them. And we hope you are too!

ABOUT BELL’S BREWERY, INC.

Bell’s Brewery, Inc. began in 1985 with a quest for better beer and a 15 gallon soup kettle. Since then, we’ve grown into a regional craft brewery that employs more than 500 people over a 32 state area, in addition to Puerto Rico and Washington DC. The dedication to brewing flavorful, unfiltered, quality craft beers that started in 1985 is still with us today. We currently brew over 20 beers for distribution as well as many other small batch beers that are served at our pub in Kalamazoo, the Eccentric Cafe. Our ongoing goal is to brew thoughtfully, creatively and artistically. 100% family-owned and independent, we strive to bring an authentic and pleasant experience to all of our customers through our unique ales and lagers. For more information, please visit bellsbeer.com.

You can also follow Bell’s on Facebook, Twitter, Instagram, Snapchat and Untappd.

Epic Big Bad Baptist Reserve arrives mid-April

April 9, 2018 - 4:30pm

(Salt Lake City, UT) – BACK IN BLACK. The best of the best of the best… of the Big Bad Baptist. That’s what Epic Brewing co-founder Dave Cole had in mind when he and his team came up with the idea for Big Bad Baptist Reserve.

Cole and his team took the brewery’s most legendary beer and carefully hand selected a limited number of the most perfect barrels, some rum and some whiskey, from the different batches and projects of the 2017/2018 “Baptist Season” and carefully blended what they thought was something special, a Big Bad “Grand Cru” of epic proportions. Then they dressed it in all-black with a label as elegant as the beer in the bottle.

“There is no beer that is more Epic than Big Bad Baptist,” said Cole. “Over the years we have explored different ways to experiment with the flavors and qualities of the beer through the use of different coffees, adjuncts and barrels like with this year’s coconut-driven Triple Barrel Big Bad Baptist. For the Big Bad Baptist Reserve, we wanted to explore something more subtle, more refined. By using barrels from all the projects and giving the beer a little extra time to mature, we found the perfect blend that’s balanced, silky and mind-blowingly good.”

The Reserve has only the choicest barrels of this year’s original version of Big Bad Baptist, plus beer from the best barrels from both the Baptista and Triple Barrel Baptist projects. That means it has the faintest touch of barrel-aged coconut, which is basically undetectable beyond making the beer a touch more rich, rum, and of course, copious amounts of artisanal coffee and cacao nibs. It does not, however, have any of the spices found in Baptista. It weighs in at 11.7% ABV and “hides every bit of it” according to Epic national sales manager Darin McGregor.

Just over 600 cases of this extremely limited release were made and Big Bad Baptist Reserve will be released to select markets throughout the United States starting in mid April.

Epic Brewing Company, LLC was opened in May of 2010 in Salt Lake City and expanded to Colorado in 2013. Epic is known for its passion for style and currently offers over 40 distinctly different beers. Epic is distributed in the following states: Arizona, California, Colorado, Idaho, Illinois, Indiana, Maryland, Massachusetts, Michigan, Minnesota, Montana, North Carolina, New Jersey, Nevada, Ohio, Oregon, Pennsylvania, Rhode Island, Texas, Utah, Virginia, Washington D.C., Washington, Wisconsin, & Wyoming.

Strongbow Rosé Apple Hard Cider now available

April 9, 2018 - 4:12pm

(White Plains, NY) – All eyes are on the UK right now as Americans become more fixated on the Brits in anticipation of two Royal Weddings this spring and another royal baby. Produced by H.P Bulmer, a cider company with 125-year British lineage and a coveted Royal warrant, Strongbow is inviting Americans to raise a glass and toast the celebration with the introduction of new Rosé Apple Hard Cider. To commemorate these royal blessings, Strongbow is tapping into the fervor with a limited edition Royal Rosé Teacup Set.

Strongbow is embracing America’s other obsession, rosé wine, and taking it to the next level with new Rosé Apple. Rosé Apple is a semi-dry cider that gets its rosé color from a touch of red-fleshed apples. And with 50% less sugar than the other leading hard ciders1, Strongbow Rosé Apple is a brilliant new way to drink rosé. With layers of light, bubbly and fruity flavor, it’s a cheerful and refreshing take on rosé wine which makes it the perfect complement to gatherings and celebrations with friends, such as Royal Wedding viewing parties.

“As England’s number one hard cider brand 2, we are thrilled to introduce a new way to drink rosé with Rosé Apple and a spirited take on tea time with our Royal Rosé Teacup Sets,” said Jessica Robinson, Vice President, Portfolio Brands. “Through the union of our British heritage and a modern twist on rosé, we are marrying two of America’s latest obsessions just in time for the fairytale Royal Wedding this spring.”

More than 23 million people are expected to watch the nuptials when one of America’s popular personalities ties the knot with a royal Brit on Saturday, May 19, 2018. To help America cheers to this occasion with their own tea party, Strongbow has partnered with renowned British designer Stanley Chow, whose award-winning illustrations can also be found in The New Yorker magazine and the New York Times Magazine. Together with Chow and an English china house, Strongbow is creating limited-edition Strongbow Royal Rosé Teacup Sets for the festivities.

Chow said he was inspired by the symbolism of the apples and the archetype they represent. “By showcasing two apples unified by an arrow, we are representing the ingredients in rosé cider and expressing the love and union between the soon-to-be newlyweds,” said Chow. “We also added a bit of British fantasy by putting a royal crown jauntily cocked to the side of an apple on the saucer.”

Strongbow offers an award-winning range of gluten-free hard ciders made from apples and other natural flavors that are produced and imported from their own orchards in the UK and Belgium. Strongbow flavors include Gold Apple, Artisanal Blend, Cherry Blossom, and new Rosé Apple, which is available now nationwide. America will have the chance to try all four flavors this April, when Strongbow will offer more than 1 million limited-edition mini-can trial packs at the suggested retail price of $1.50. All Strongbow products contain no artificial flavors or colors.

Toast this celebratory occasion with Strongbow by visiting strongbow.com and following us on Instagram and Facebook.

Toodle pip and pinkies up!

About HEINEKEN USA
HEINEKEN USA, Inc., the nation’s leading upscale beer importer, is a subsidiary of HEINEKEN NV, the world’s most international brewer. Core brands imported into the U.S. are Heineken®, the world’s most international premium beer brand, the Dos Equis franchise, the Tecate franchise and Strongbow Hard Apple Ciders. HEINEKEN USA also imports Amstel Light, Newcastle Brown Ale, Red Stripe, Sol, Indio, Carta Blanca and Bohemia brands. For the latest information on our company and brands, follow us on Twitter @HeinekenUSACorp, or visit HEINEKENUSA.com.

1 Strongbow Rosé Apple 10g per bottle versus Angry Orchard® Crisp Apple, Angry Orchard® Green Apple, and Smith & Forge® Hard Cider
2 GlobalData ranking of leading UK cider brands by Vol, 2016

Bud Light Orange makes debut, Bud Light Lime returns in new packaging

April 9, 2018 - 3:52pm

(New York, NY) – Just in time for summer, Bud Light is expanding the brand’s citrus portfolio with a refreshed Bud Light Lime and the addition of Bud Light Orange. Both light lagers are brewed with real lime and orange peels, and deliver a clean and crisp taste that highlights natural citrus flavors in every sip.

“Our millennial consumers are eager to try new, flavored options in the light lager category. We wanted to create something new to engage with these consumers and bring them into the Bud Light family,” said Andy Goeler, vice president of marketing, Bud Light. “Flavored beer has seen steady growth with consumers continually looking for higher quality beverages made with real, natural flavors. Bud Light Lime and Bud Light Orange answers that call and reinforces Bud Light’s commitment to quality consumers have trusted for over 35 years.”

Bud Light brewmasters take pride in knowing they make the hardest style of beer to brew – light lager. In a continued commitment to quality it was only natural to incorporate real citrus peels into the brewing process and as always, consistently check quality and taste every step of the way. Both beers are brewed for summer and are perfect for summer drinking occasions.

Beyond the consistent quality beer drinkers have come to appreciate with Bud Light, ensuring that consumer needs are being met continues to be of the utmost importance to the brand. That’s why Bud Light has carefully analyzed the market and put the appropriate rigor into planning this exciting summer launch. With the flavored beer segment on an uptick, citrus flavors now account for 84% of the overall flavored category. Beyond that, in the past five years, sales in the orange flavored beer category have grown to six times the size.1

To build on this exciting announcement, Bud Light’s new commercials — titled “Earth” and “Taste It” — feature Bud Light Lime and new Bud Light Orange, highlighting how both are brewed with real citrus peels for perfect summertime refreshment. The colorful new packs for Bud Light Lime and new Bud Light Orange feature bright orange and lime details, with accents of real citrus peels. Together these beers form the ultimate citrus combo for a taste that’s unmistakably summer.

Bud Light Lime is available nationwide and Bud Light Orange is available nationwide from April through September. For more information about Bud Light Lime and Bud Light Orange please contact media@anheuser-busch.com and be sure to follow @BudLight on Twitter, Instagram and Facebook.

About Bud Light
Introduced in 1982, Bud Light is a premium light lager with a superior drinkability that has made it the best-selling and most popular beer in the United States. Bud Light is brewed using a blend of premium aroma hop varieties, both American-grown and imported, and a combination of barley malts and rice. The light-bodied beer features a fresh, clean and subtle hop aroma, delicate malt sweetness and a crisp finish that delivers the ultimate refreshment. For more information, visit www.BudLight.com.

Schlafly Beer collaborates with Sleepy Kitty for 2018 Artist Series Beer

April 9, 2018 - 12:51pm

[Schlafly Gruit bottle artwork by Sleepy Kitty]

The Saint Louis Brewery releases limited-edition Gruit beer with design from the local band and artists in advance of May’s Art Outside Festival

(St. Louis, MO) — Schlafly Beer announces this year’s Artist Series beer, the annual, limited-release brew with label design from a local St. Louis artist. The largest, locally-owned brewery in St. Louis introduces the Artist Series beer in advance of the Art Outside Festival (7260 Southwest Ave, St. Louis, MO 63143) at Schlafly Bottleworks over Memorial Day weekend. This year, Schlafly brewed a Gruit, a beer brewed without hops with a tart flavor and lower ABV (5.0%). Local St. Louis musicians and printmakers Paige Brubeck and Evan Sult of Sleepy Kitty Arts design the label for the beer’s 750 ml bottle design.

“We love to have our work crossover with the things we love…beer included,” says Sleepy Kitty. “We played at Schlafly’s Art Outside Festival last year so it’s pretty cool to have our other art medium of printmaking featured in tie with the event this year.” The label reflects the bright taste of the beer, incorporating botanical elements and bright colors.

Sleepy Kitty Arts will be one of 65 selected artists from a 120-mile radius to showcase their work at Art Outside, which takes place on May 25-27, 2018. “Drawing nearly 20,000 visitors each year, Art Outside is dedicated to showcasing local art in an approachable venue and manner,” Brand Manager Wil Rogers explains. “Art Outside is not an ordinary fair, but one that features quality and affordable art, music, and plenty of tasty food and drink from Schlafly Beer. The festival’s mission is to increase public knowledge and appreciation for the local art scene by creating opportunities that connect artists, musicians, and the community.”

[Schlafly Gruit bottle artwork by Sleepy Kitty]

The 14th annual Art Outside Festival will take place on Friday, May 25, 4 p.m. to 10 p.m.; Saturday, May 26, 11 a.m. to 10 p.m.; and Sunday, May 27, 11 a.m. to 4 p.m. at Schlafly Beer’s Bottleworks location. The live local music schedule can be found on the Art Outside website. The Artist Series Beer will be available for purchase in St. Louis and across Schlafly’s distribution on April 9. For more on Schlafly Beer’s distribution, visit www.schlafly.com/beers/distribution.

About Schlafly Beer:

Schlafly Beer, St. Louis’ largest locally-owned, independent craft brewery, proudly offers over 60 unique styles of beer. Each is handmade at the Tap Room in Midtown St. Louis or Schlafly Bottleworks in Maplewood. Utilizing 120 hop varietals, 95 malts and grains, 30 different spices and fruits and 18 strains from around the globe, Schlafly also works with local suppliers for everything from farm-fresh food to packaging and labeling. As part of its commitment to sustainability, Schlafly donates spent grain to local farmers to feed their livestock and utilizes 100% renewable energy throughout its operations. The largest Missouri-owned-and-operated beer maker offers free tours of the Tap Room (2100 Locust Street) every Sunday from 12:30 p.m. to 4:30 p.m. on the hour and Schlafly Bottleworks (7260 Southwest Avenue) from noon to 5 p.m. every half hour on Fridays, Saturdays and Sundays. The brand continues to define craft across 12 states and throughout countless fine establishments, backyards and basement bars. Join us at either of our locations and on Facebook, Instagram, and Twitter. For a full listing of seasonal and year-round beers and for information on distribution, visit Schlafly.com.

Monday Night Brewing “Hop Hut,” a taproom based at West Midtown location, opens 4/15

April 9, 2018 - 12:38pm

Atlanta, GA – It’s no secret the India Pale Ale is the most popular style of craft beer in America. And with all of the varieties of hops out there, it creates a kaleidoscope of flavors brewers can play with. Starting April 15, Monday Night Brewing is bringing that creativity to Atlanta, Georgia with the Hop Hut.

With eight additional tap handles, the Hop Hut allows Monday Night Brewing to brew and serve many more small batch IPAs and hop-forward beers out of its original taproom. That means every time you visit, you can expect:

Up to six brewery-only hop-forward beers on tap
Regular brewery-only can releases
Pale ales, IPAs, Double IPAs, Triple IPAs, SMaSH (Single Malt and Single Hop) beers, West Coast IPAs, New England IPAs, English IPAs, milkshake IPAs, tropical IPAs, fruited IPAs, black IPAs, session IPAs, and any other crazy sub-styles that Monday Night’s brewers can come up with.
In preparation for the Hop Hut launch, Monday Night Brewing added additional small batch fermenters, invested in glassware specifically designed for IPAs, and brewed a ton of exciting new beers. In addition to its normal lineup, patrons can sample the following:

Space Lettuce – a smooth, citrusy IPA
Au Revoir – a piney, hazy double IPA
And Milkshakes For All – a creamy, soft IPA
Don’t Call It Hotlanta – a quadruple-dry-hopped monster of a double IPA
Find A Light – a SMaSH brewed in collaboration with Blackberry Smoke and Hop City
Other Cheek – a spin on a West Coast IPA
Space Lettuce will also be available in cans togo.

“Hops are the spice of brewing, an integral part of every beer. In the same way that our Garage brewery is dedicated to exploring all things sour- and barrel-aged, our original West Midtown facility will be focused on exploring all things hoppy. We can’t wait to share a pint with you and show you what we’ve been up to,” said co-founder Jonathan Baker.

ABOUT MONDAY NIGHT BREWING

Based in Atlanta, Georgia, Monday Night Brewing grew out of a Bible study. Founded by Jonathan Baker, Joel Iverson and Jeff Heck, Monday Night Brewing exists to deepen human relationships over some of the best beer of country. Head Brewer Peter Kiley oversees barrel-aging and souring at their brand new facility, the Garage, in Atlanta’s Lee + White project on the southwest side of Atlanta.

NBWA Beer Purchasers’ Index for distributor craft orders dips to record low (since Oct. 14)

April 9, 2018 - 10:50am

NBWA Releases Beer Purchasers’ Index for March 2018

(Alexandria, VA) – The March 2018 Beer Purchasers’ Index for total beer fell one point below last year’s index to 48. This reading indicates a continued and slight contraction in total orders placed by beer distributors. Looking across the different segments, the index for Imported beer rose by two points to 65. The Craft index dipped to a record low of 45, continuing a three-month trend of slightly lower readings. The FMB/PAB segment saw a significant jump to 60.5 from a year ago. Cider continues to show signs of recovery in 2018. The cider index at 36 is not necessarily indicating an expansion; however, each monthly index is higher than in prior months. Premium lights and below premiums both posted relatively lower readings, while the premium regular index saw a slight three-point increase over the 2017.

The survey asks purchasers at beer distributorships if they ordered more beer, about the same, or less beer from their suppliers in the current month. The results are reported as a composite diffusion index where a reading greater than 50 indicates the segment is expanding, and a reading below 50 indicates the segment is contracting.

National Beer Wholesalers Association (NBWA) Chief Economist Lester Jones said, “This is the first time the BPI for Craft has fallen below the 50 mark since tracking began in October 2014. This is only a single monthly reading and does not mean a new trend has been established.”

For more information, visit www.nbwa.org/bpi.

Champion Brewing collaborates with Metis Machine on beer using machine learning

April 9, 2018 - 9:13am

(Charlottesville, VA) – Champion Brewing Company has collaborated with Metis Machine to develop the first-ever beer brewed using data science and machine learning. The beer, dubbed ML IPA (for Machine Learning) will debut at the TomTom Founders’ Festival block parties April 13-16, 2018.

“We provided the parameters on which IPAs are judged at the Great American Beer Festival (SRM, ABV, IBU) and matched that range with the 10-best-selling IPAs nationally, as well as the 10 worst selling IPAs at a local retailer and Metis came up with the results,” said Hunter Smith, owner of Champion Brewing Company. “We are stoked to be the first to use this method of creating a beer recipe.”

“Our goal was to demonstrate that artificial intelligence, while perceived to be quite daunting, can lend itself to many practical domains, including craft brewing,” said Tyler Hutcherson, data science engineer at Metis Machine. “However, there’s no way an algorithm will ever be able to replace the hard work and creativity required to make a quality beer. We’re thankful for Champion and their partnership; without their resourcefulness, our model would have just produced a bunch of pointless numbers. Artificial intelligence at its best combines statistical learning with domain expertise to produce something actionable.”

The results of the endeavor are an IPA with 6% alcohol by volume (ABV), 60 IBU, a measurement on the international bitterness scale, and 6 SRM, or standard reference method which is a color system used to indicate the color of the malt and finished beer.

IPA fans can be the first to try the beer this weekend at Champion’s Tap Room at 324 Sixth Street SE in Charlottesville or at TomTom Founders’ Festival events.

Champion Brewing Company is a Charlottesville-based craft brewery with a three-barrel Tap Room and the “Missile Factory,” a 30-barrel production facility recently expanded to 15,000 barrels of capacity. Champion opened a second Tap Room in Richmond, Virginia in 2016 and Brasserie Saison, a restaurant and brewery on the downtown mall in Charlottesville, in February, 2017.

Metis Machine LLC, based in Charlottesville, Va., elevates an organization’s data science workflow from proof-to-concept to Enterprise-class production by automating deployment, orchestrating delivery of machine learning and deep learning. Metis Machine’s platform called Skafos is the world’s first ML-continuous deployment and monitoring platform built exclusively for delivering AI to Enterprise-scale production through tooling and workflows familiar to the people already tasked with keeping the trains running.

Sesión Negra Mexican Style Lager added to Session family of beers

April 6, 2018 - 6:13pm

(Hood River, OR) – With its eye-popping packaging and crisp, easy-drinking vibe, Full Sail Brewing Co.’s new Sesión Negra Mexican Style Lager, the latest member of the Session family, has been en fuego from the moment it hit shelves. This rich, garnet-colored Mexican lager is the perfect complement to the original Sesión Cerveza.

“Sesión Negra has a clean, refreshing, easy-drinking profile with hints of maize and caramel,” says Full Sail Brewmaster Greg Doss. “It’s not a porter, and it’s very different from Session Dark.” And like every Session, Sesión Negra is brewed to go down easy and put a smile on your face.

When Full Sail launched the Session brand 12 years ago, it quickly became the hottest new craft-beer brand on the market, which has since brought home more than 100 medals, including 58 golds. Session’s not a micro, a macro, or an import, but in a way it’s a little bit of each. You see, virtually everyone who likes beer likes Session. It’s a brand that’s accessible without being ordinary. Totally drinkable, but never at the expense of character. And now, new Sesión Negra Mexican Style Lager is available in 6-packs, 12-packs and on draft. Hecha en Hood River. Enjoyed everywhere. ¡Saludos! 5% ABV, 20 IBUs.

About Full Sail Brewing Company

Perched on a bluff in Hood River, Oregon, overlooking the mighty Columbia River’s epic wind and kite surfing and the snow-capped volcanic peak of Mt. Hood, Full Sail is a true craft-brewing pioneer. Since 1987, Full Sail has been pouring pure Mt. Hood water, local ingredients and responsible processes into each and every pint. Full Sail’s brews and sustainable practices have garnered more than 300 national and international awards, including more than 200 gold medals and Beverage World’s “Craft Brewer of the Year” distinction. From Full Sail Amber and IPA to Session Lager and bourbon barrel-aged beers, Full Sail consistently strives to brew complex, balanced and ridiculously tasty beers. Learn more at www.fullsailbrewing.com.

BarrelHouse Brewing Co. announces distribution expansion into Portland, Oregon

April 6, 2018 - 5:45pm

(Paso Robles, CA) – BarrelHouse Brewing Co., has been experiencing 90%+ distribution growth year over year and is now expanding outside of its California footprint into Portland, Oregon.

“Why Portland? We visited area with our team a few years back and it has held significance to us ever since. We share their love for quality craft beer and incredible food. Plus, we have unstoppable synergy with our current Northern California distribution partner, Mindful, who’s sister company Running Man is located in Portland. All of these factors made PDX an exciting choice for us.” Jason Carvalho, Owner.

Draft and six-packs of Sunny Daze, Mango IPA, Juicy IPA, BarrelHouse IPA, Adventure Series releases, as well as larger format bottles of barrel-aged imperial stouts and sours can be found at finer bottle shops and popular craft beer bars around town starting March 2018.

About BarrelHouse Brewing Co. – BarrelHouse was established in 2013 by co-owners Jason Carvalho and Kevin Nickell and longtime friend Chris Vaughn with a simple mission…bring together Good People, Good Times, and Great Beer. Since those early garage brewing days, BarrelHouse has quickly grown to be the largest family owned and operated craft brewery in San Luis Obispo County. “Being an American, family-owned business is something that we take pride in,” says President of BarrelHouse Brewing Co. Jason Carvalho. “In an ever-changing craft beer landscape of sellouts and mergers, we retain our independence. Our people are passionate about our mission and we are just getting started.”

Paired with an endless lineup of energetic bands and fun events, BarrelHouse is famously known for their delicious line-up of year-round beers: Sunny Daze, Mango IPA, BarrelHouse IPA, Juicy IPA and Big Sur. Available everywhere BarrelHouse is sold.

To keep your taste buds intrigued, each month their talented brewers create small-batch, taproom only beers available at any of their three locations: Paso Robles Brewery and Beer Gardens, San Luis Obispo Taproom, or their newest Visalia Taproom and Beer Gardens.

Additionally, since the brewhouse fired up, the BarrelHouse team has been crafting an impressive line-up of barrel-aged beers. Housed within a dedicated Barrel Facility across a creek from their main brewery, you’ll find rare sour and wild ales referred to as their Salvaje de Robles (Wild of the Oak) Series and Reservado de Robles (Reserve of the Oak) Series for their non-sour barrel-aged beers. These limited releases are available in their taprooms and at fine craft beer accounts throughout their distribution network.

Jester King Provenance Lemon & Lime Batch 5 releases April 6th

April 6, 2018 - 5:11pm

[Photo credit: Jester King]

(Austin, TX) – New Friday beer from Jester King. More below via email newsletter…

***

This Friday, we will be releasing Batch 5 of Provenance Lemon & Lime. Used in this beer were 150 pounds of Texas Valley lemons from Hernandez Farms in Weslaco, TX and 150 pounds of limes from G and S Groves in McAllen, TX. The zest and juice were added during primary fermentation and allowed to ferment in our stainless steel tanks with our mixed culture of yeast and bacteria. We find that the vibrant flavors of the lemon and lime create an uplifting beer perfect for summertime.

Provenance Lemon Lime will be released at Jester King on Friday, April 6th at 4pm. It was brewed on January 31st and February 1st, 2018 and packaged on March 13th and 14th, 2018. It is 5.6% alcohol by volume, 34.5 IBU, 3.95 pH, and 1.003 specific gravity. It will be available by the glass and in bottles to go (750ml/$13). We anticipate distribution of this beer.

Pearpawsterous collaboration between Cascade Brewing, Upland Brewing released

April 6, 2018 - 5:00pm

(Portland, OR) – Cascade Brewing released Pearpawsterous today, a collaboration project with Upland Brewing in Indiana. Pearpawsterous is a limited offering, available in 750 ml bottles and on draft at both its Portland-area pubs and through select Cascade distributors.

Pearpawsterous features regional ingredients sourced from each brewery’s home state – Oregon-grown pears and Indiana-grown paw paws – layered over a base of sour wheat ales aged for up to 12 months in oak barrels. Paw paw fruit has a sweet, custard-like flavor somewhat similar to banana, mango, and cantaloupe. The beer comes in at 7.1% ABV. Both breweries developed their own version of the same recipe.

Pearpawsterous is a Tier One offering; Cascade’s bottles have distinct label styles for each of the three Cascade Brewing pricing tiers, with each label within the tier utilizing distinctive colors to clearly differentiate each beer. The tiers differ by the style of beer used in the product, the type ingredients contained within, the time aged in the barrels and types of barrels used.

This Saturday, April 7, Cascade’s lead blender Kevin Martin, and VP of Sales and Marketing Tim Larrance, will serve both Pearpawsterous and Rose City Sour on draft at the Upland Sour Wild Funk Fest in Upland’s home state of Indiana. At 4pm, Martin will join Upland brewer Pete Batule to talk about how the project came together and how the two versions were made. On Friday, April 13, Upland Brewing will hold a Tap Takeover at the Cascade Brewing Barrel House in Portland with a special live barrel tapping and Upland Beers: Luminary, Passion Fruit, Squeeze and Thank You, Champagne Velvet, PawPaw, Revive, and Iridescent. Both Upland and Cascade versions of Pearpawsterous will be available on draft.

About Cascade Brewing
Cascade Brewing has been a pioneer in the sour beer renaissance since 2006 and the proud innovator of the Northwest Sour Ale. Its distinctive sour beer blends feature fruit forward, barrel-aged ales with an emphasis on project year-to-year variation. These beers offer a complex array of flavors derived from the acid, the fruit and the residual flavors present in the barrels in which they age. The resulting beers offer a complex array of flavors and aromas derived from with each project year, capturing the unique subtleties of that year’s growing season. Cascade Brewing’s sour ales are brewed and blended in Portland, Oregon. For more information, visit CascadeBrewing.com and join the brewery on social media @CascadeBrewing, #CascadeBrewing and #HouseofSour. Cheers to the sours; enjoy in a profoundly wise manner.

Schlafly Beer partners with National Forest Foundation on co-branded packaging

April 6, 2018 - 4:05pm

The Saint Louis Brewery supports efforts to restore and enhance the National Forests and Grasslands with “spring clean” events and more

(St. Louis, MO) — Schlafly Beer announces today a partnership with the National Forest Foundation, the nonprofit partner of the U.S. Forest Service that works to promote the health and public enjoyment of America’s 193-million-acre National Forest System.

The largest, locally owned craft brewery in St. Louis chose to support the organization as part of their overall 2018 sustainability mission. Other initiatives include the recent purchase of an electric smart car (Half Pint) for Founding Brewer Stephen Hale, the continuation of Schlafly Bottleworks’ Gardenworks and Wednesday Farmers Market, and more. In addition to funds to support of the National Forest Foundation’s overall mission, Schlafly will support the organization’s broader goals of improving watershed health by participating in stream cleans throughout their distribution footprint this spring and summer. The first takes place this Saturday with Greenway Network, Inc.

Hale explains, “It’s no coincidence that the two largest rivers in the United States converge in St. Louis to provide the main ingredient for our beloved beer. The trees that reside upstream act as a quality control and productivity assurance for our waterways. By facilitating watersheds and defining riverbanks, trees do more than their share to keep the beer flowing. The National Forest Foundation promotes the health of those trees and grasslands, and we’re proud to support them.”

Schlafly Beer will also include information about the National Forest Foundation on packaging of White Lager 12-packs to build awareness. Schlafly will post information about each individual stream clean throughout the spring/summer on Twitter – all are open to the public so that Schlafly fans can join the initiatives. For more on Schlafly Beer’s distribution and products, visit www.schlafly.com.

About Schlafly Beer:

Schlafly Beer, St. Louis’ largest locally-owned, independent craft brewery, proudly offers over 60 unique styles of beer. Each is handmade at the Tap Room in Midtown St. Louis or Schlafly Bottleworks in Maplewood. Utilizing 102 hop varietals, 77 malts and grains, 59 different spices and fruits and 10 separate yeast strains from around the globe, Schlafly also works with local suppliers for everything from farm-fresh food to packaging and labeling. As part of its commitment to sustainability, Schlafly donates spent grain to local farmers to feed their livestock and utilizes 100% renewable energy throughout its operations. The largest Missouri-owned-and-operated beer maker offers free tours of the Tap Room (2100 Locust Street) every Sunday from 12:30 p.m. to 4:30 p.m. on the hour and Schlafly Bottleworks (7260 Southwest Avenue) from noon to 5 p.m. every half hour on Fridays, Saturdays and Sundays. The brand continues to define craft across 12 states and throughout countless fine establishments, backyards and basement bars. Join us at either of our locations and on Facebook, Instagram, and Twitter. For a full listing of seasonal and year-round beers and for information on distribution, visit Schlafly.com.

About the National Forest Foundation

The National Forest Foundation promotes the enhancement and public enjoyment of the 193-million-acre National Forest System. By directly engaging Americans and leveraging private and public funding, the NFF improves forest health and Americans’ outdoor experiences. The NFF’s programs inform millions of Americans about the importance of these treasured landscapes. Each year, the NFF restores fish and wildlife habitat, plants trees in areas affected by fires, insects and disease, improves recreational opportunities, and enables communities to steward their National Forests and Grasslands. Learn more at www.nationalforests.org.

Castle Island to open Summer Beer Garden in Boston’s Underground at Ink Block

April 6, 2018 - 3:27pm

Boston, MA – Castle Island Brewing Company today announced plans to open a Summer Beer Garden in the heart of Boston. Located at Underground at Ink Block, adjacent to both the South End and South Boston, the new beer garden will be only a short distance from the Company’s namesake landmark.

The Norwood-based brewery will operate Thursdays through Sundays at the award-winning new park at 90 Traveler Street beginning Friday, May 11th and running through mid-October. The seasonal installation will be a great addition to Underground at Ink Block, an 8-acre cultural attraction featuring world-class street art, bicycle and walking paths, views of Fort Point Channel, a dog park, and 175-spot public parking lot.

“We are beyond excited to announce Castle Island at Underground,” said Castle Island Founder & President, Adam Romanow. “We’ve always been eager to bring the Castle Island brand a little closer to Southie, and by helping activating this newly opened urban park, we have found an awesome way to contribute to this outdoor community space at a completely unexpected but exciting location.”

This announcement comes on the heels of the brewery’s recent expansion, as Castle Island increased their production capacity with five new 60BBL fermenters at the beginning of this year, reflecting a 50% jump in production capacity. The timely addition of these new tanks will help bring Castle Island’s wide selection of craft beer to Boston residents and visitors of the Underground.

The Summer Beer Garden will feature communal-style seating, outdoor lounge areas, classic lawn games, and – of course – Castle Island beer. The company’s brews will be dispensed from a custom-made, branded draft trailer equipped with 20 taps, serving a wide variety of Castle Island beers and a few non-beer alternatives. As for the beer lineup, visitors can expect Castle Island’s core beers – Keeper, Hi-Def, Candlepin, and American Lager – along with seasonal products, rotating double IPAs, and their Righteous Series of fruited sour ales on the rest of the draft lines.

The brewery will also bring unique event programming to this area of the city, with the goal of creating a dynamic community hub that matches the artistically-driven space at the Underground. Also, in the spirit of giving back to the community, Castle Island plans to donate a portion of proceeds to a local charity.

The 5,000 sq. ft. space is located within the Underground at Ink Block’s 8-acre urban park.

The Summer Beer Garden is a partnership between Castle Island and National Development, the commercial real estate firm responsible for bringing the Ink Block development to fruition. For National Development, Castle Island at Underground provides a unique new amenity at Underground at Ink Block as well as a wonderful compliment to the existing retail, hotel, and residential components next door at Ink Block.

“National Development is thrilled to welcome Castle Island’s Summer Beer Garden to Underground at Ink Block,” said Ted Tye, Managing Partner of National Development. “We always intended for Underground to have this sort of local, hand-crafted brewery pop up, which fits right in with our unique design and art installations. We look forward to welcoming Castle Island to Underground as well as expanding our art program, hosting many public events, and hosting select private events throughout 2018.”

Castle Island at Underground is conveniently located near the Broadway T station, and will be open Thursday and Friday 3pm-10pm, and Saturday and Sunday from 11am-10pm. Check out the company’s website (castleislandbeer.com/underground) or follow them (@castleislandbeer; @cibrewing) on social media to stay updated on beer garden developments and events.

Castle Island Brewing:

Castle Island is dedicated to crafting the highest quality beer with purpose and without pretense. With a focus on American-style ales and lagers, we make offerings that are both unique and approachable. You can find our beer throughout Massachusetts in cans and on draft, as well as at our Norwood brewery and taproom.

Hi-Wire Bluebeard IPA, Tropical Golden Ale and Oude Brett Saison release in April

April 6, 2018 - 3:03pm

(Asheville, NC) – Hi-Wire Brewing will be releasing three specialty beers this month highlighting their Sour & Wild Ale program, High Gravity 4-pack series, and a one-off can release for the Asheville City Soccer Club.

Being released Saturday, April 14th at 12pm from their South Slope Sour & Wild Ale facility, customers will be able to purchase Hi-Wire Brewing’s Oude Brett Saison (6.6% ABV). Blended down from a handful of red and white wine barrels, each one with it’s own unique character, to create this rustic saison with aromatic notes of barnyard hay and red hard candy. Moderate second use oak and earthy brett are accentuated by notes of baking spice and champagne in this tribute to the heritage of “old saisons”. This beer will see limited distribution the first week of May.

The second release from Hi-Wire Brewing’s High Gravity 4-pack series is the Tropical Golden Strong Ale (11.3% ABV). This American golden ale uses fresh fruit to complement the tropical flavors and aromas present in Citra hops. Guava, papaya, and mango are added during secondary fermentation to create a dank, tropical fruit-forward profile. This high octane beer is deceptively drinkable, allowing big fruit flavors to mask the heat of this dank & sticky beer that does not taste anywhere near 11.3%. This beer will see full distribution in Hi-Wire’s entire footprint.

For the second season in a row, Hi-Wire Brewing is the title sponsor for the Asheville City Soccer Club, who is part of The National Premier Soccer League, the second largest national soccer league in the US Soccer development pyramid, operating and competing in the 4th Division. To celebrate their partnership, Hi-Wire Brewing created Bluebeard IPA, named in honor of Asheville City Soccer supporters. This bright and crushable IPA is perfect for a summer nights at Memorial Stadium, where the club hosts their home games. President of Asheville City Soccer Club, Ryan Kelly notes “As genuine fans of Hi-Wire’s work, it is an honor for us at the club to have our own beer to share with our supporters, whom we are privileged to name it after. We think the taste of Bluebeard IPA will become as synonymous with summer nights at Memorial Stadium as the sight of blue smoke and the sound of thousands of fans after an Asheville City goal. We are proud to wear Hi-Wire on the front of our jerseys, and it is truly a pleasure for us to take the partnership to another level and have our crest on a Hi-Wire can.” This beer will see very limited distribution in Western North Carolina the second week of April.

About Hi-Wire Brewing

Located in Asheville, NC, Hi-Wire Brewing is known for producing approachable and balanced lagers and ales, most notably Hi-Wire Lager, Bed of Nails Brown, and Hi-Pitch Mosaic IPA. They have two locations in Asheville: the 27,000 square foot Big Top Production Facility & Taproom located half a mile from the Biltmore Estate and the South Slope Specialty Brewery & Taproom located in the South Slope area of downtown, which has a focus on wild and sour ales. Hi-Wire was awarded the most medals at the 2014 NC Brewer’s Cup and was named Best New North Carolina Brewery of 2013 by RateBeer. Most recently, the Zirkusfest Oktoberfest Lager won gold at the 2016 Great American Beer Festival® in the German-Style Maerzen category. Their award-winning beers can be found on draft and in bottles across North Carolina, South Carolina, Tennessee, Georgia, Ohio, and Kentucky. To learn more about the company, visit hiwirebrewing.com.

New Belgium Tartastic Strawberry Lemon, Voodoo Ranger Guava Spruce DIPA now available

April 6, 2018 - 2:24pm

New Belgium Brewing is Ready to Soak up the Sun with the light-bodied Tartastic Strawberry Lemon and Voodoo Ranger Guava Spruce DIPA

Latest releases offer fruity sweetness and tropical hop vibe

Other favorites get bigger and better with new can sizes

(Fort Collins, CO) – The heat of summer will be here in no time and New Belgium Brewing is ready for refreshment with its latest offering from their rotating fruit beer series, Tartastic Strawberry Lemon. Brewed with strawberry and lemon purees, each sip starts with a touch of tartness giving way to a creamy finish and a lingering sweetness. The aroma is pure fruit bliss while the beer drinks light and crisp.

“A great summer beer features fresh fruit flavors, just the right amount of sweetness and a quick flash of acidity to round things out,” said Ross Koenigs, New Belgium Research and Development Brewer. “Tartastic Strawberry Lemon is all of those things, and the result is a refreshing, easy drinker that offers a refreshing alternative to sweeter shandies and radlers.”

Tartastic pours a pale gold color with a soft strawberry hue. This light-bodied beer checks in at 4.2 percent ABV. At only 130 calories per 12 oz. serving, Tartastic Strawberry Lemon is a perfect go-to beverage for speedo season.

Tartastic Strawberry Lemon
Malts: Pale and White Wheat
Hops: Nugget
ABV: 4.2%
IBU: 8

Special Ingredients: Strawberry puree, lemon puree and strawberry essence
Availability: Now nationally for a limited time in 12 oz. bottles and draft.

Voodoo Ranger Guava Spruce DIPA
Also available this summer is Voodoo Ranger Guava Spruce DIPA. This release sports a full array of juicy and fruity hop vibes, courtesy of an innovative dry hopping method occurring in the middle of fermentation.

“This liquid is the result of our research on how mid-fermentation dry hopping affects flavor outcome,” said Koenigs. “This new-to-us system allows more versatility integrating big hop characteristics into our beers. It’s a bit of a new world for us, and we’re excited to share our exploration with Voodoo Ranger Guava Spruce.”

An exotic, hoppy DIPA dripping with delicious tropical guava and wild-harvested, citrusy spruce tips, this Voodoo Ranger special release is a one-of-a-kind IPA providing exciting and exclusive hop flavors to beer drinkers.

Voodoo Ranger Guava Spruce DIPA
Malts: Pale, Oats and Munich
Hops: Nugget, Centennial, Citra and Ekuanot
ABV: 7.6%
IBU: 84

Special Ingredients: Guava and spruce
Availability: Now in select markets for a limited time in 16 oz. cans and draft.

Cantastic times for Fat Tire Belgian White, Voodoo Ranger IPA & Juicy Haze IPA

Starting this week a few New Belgium favorites will available in new package sizes. Fat Tire Belgian White and Voodoo Ranger IPA will be sold in single serve 19.2 oz. cans. Voodoo Ranger Juicy Haze IPA will be available in 4-pack 16-ounce cans.

For more information about New Belgium or any of its beers, visit www.newbelgium.com.

About New Belgium Brewing

New Belgium Brewing, makers of Fat Tire Belgian Style Ale and a host of Belgian-inspired beers, is recognized as one of Outside Magazine’s Best Places to Work, one of the Wall Street Journal’s Best Small Businesses and tops Bicycling Magazine’s Best Companies for Cyclists. The 100% employee-owned brewery is a Platinum-level Bicycle Friendly Business as designated by the League of American Bicyclists, one of World Blu’s most democratic U.S. businesses, and a Certified B Corp. In addition to Fat Tire Amber Ale, New Belgium brews sixteen year-round beers: Citradelic Tangerine IPA, Fat Tire Belgian White, The Hemperor HPA, Voodoo Ranger IPA, Voodoo Ranger Imperial IPA, Voodoo Ranger 8 Hop Pale Ale, Voodoo Ranger Juicy Haze IPA, Sour Saison, Honey Orange Tripel, Dayblazer Easygoing Ale, Tartastic Fruit Beer Series, 1554 Black Lager, Bohemian Pilsner, Abbey Belgian Style Ale, Trippel and a gluten-reduced beer, Glutiny Pale Ale. To learn more, visit NewBelgium.com and follow the brewery on Facebook, Twitter or Instagram.

Stone VirtuALE IPA makes first use of Haas’ INCOGNITO™ hop-processing technology

April 6, 2018 - 1:38pm

Stone Brewing Adopts First-Use Technology to Hop the New Stone VirtuALE IPA

(Escondido, CA) – A virtual universe of choices confront the modern brewer when it comes to selecting hops. Stone Brewing encourages its brewers to live in a world of pure imagination… If we can dream it, we can brew it. This week, Stone Brewing presents Stone VirtuALE IPA, the latest liquid exploration into the world of experimental hop technology. The beer incorporates first-use technology, with potential to become rote tradition (by at least the year 2045) if this beer’s hoppy excellence is any indication.

With the release of Stone VirtuALE IPA, Stone is the first to put to use INCOGNITO, a brand new proprietary technique for processing hops. The resulting Citra and Mosaic extracts highlight different qualities of the otherwise familiar hops. While hop extracts have been around for years, new processes for separating the lupulin (that delicious hoppy goodness) from the plant material offer new layers of complexity for brewers to explore.

“We were fortunate to be asked by one of our hop suppliers, John I. Haas, to participate in an early trial using this new hop product,” said Jeremy Moynier, Stone Brewing senior innovation brewing manager. “We have worked with different people in the industry doing hop trials for several years at Stone. We have played with some hop extracts as well, which can add an exciting dimension to our innovation process. We’ve tested some of these in combination with other hops and in this case, we combined hop pellets with hops from the INCOGNITO process. The final beer is definitely unique, adding another dimension to this really cool IPA.”

This week’s nearly nationwide release timing may be simply coincidental, or perhaps Stone felt the world needed the 22oz key to an oasis of fresh hops to fall into for two hours and 20 minutes this spring. With West Coast bitter roots and a dank hop kick that finishes surprisingly tropical, Stone VirtuALE IPA is nothing short of a blockbuster release. The beer pours light gold carrying floral, resin and grapefruit aromas. Flavors of berry upon grapefruit and hibiscus give this beer a soft bitter finish complemented by a light hint of honey.

Stone’s inspiration comes from innovative hops, and sometimes even an Ernest Cline (@erniecline) novel-turned major motion picture* helps get the creative juices flowing. No matter the origin, this dankly resinous tropical delight is available in 22oz bottles and draft in select states nationwide.

*While the pairing of this beer and the big screen is an obvious win, don’t miss the joy of reading the book itself. If preferred, fans can even kick back and listen to Stone’s good friend Wil Wheaton’s (@wilw) narration of the audio book!

QUICK FACTS
Name: Stone VirtuALE IPA
Web: stonebrewing.com/virtuale
Stats: 7.7% ABV, 72 IBUs
Featured Hops: Magnum, Citra and Mosaic
Availability: 22oz bottles and draft
National Distribution: AZ, AK, CA, CO, DE, FL GA, IA, ID, IL IN, MA, MD, MI, MN, MO, NC, NE, NJ NM, NV, NY, OH, OK, OR, PA, SC, TX, VA, VT, WA and WI
Find Beer: find.stonebrewing.com

TASTING NOTES
Appearance: Light gold, very clear, white head.
Aroma: Berries, resin, floral, orange blossom, grape and grapefruit.
Taste: Citrus peel, berry, hibiscus, orange, ruby red grapefruit and a touch of honey.
Palate: Very smooth on the mid-palate with a soft bitterness on the finish.
Overall: At Stone, most of our beers are brewed with hop pellets. For this beer, we were fortunate to be asked by one of our hop suppliers to trial an experimental hop extract that we love. The beer is hopped with this all-natural, all-hop extract in the whirlpool, as well as with traditional pellet hops in the dry-hop. The resulting beer is brilliantly dank, resiny and carries big citrus notes of tropical fruit.

PAIRING NOTES
Starters: Vegetable or Shrimp Tempura, Fresh Yellowfin Tuna Poke**, Steamed Mussels**
Soups and Salads: Albondigas soup, Beet and Goat-cheese salad, Sweet Gems Salad**, The Pungent One (Cheddar, Garlic & Stone Ruination Double IPA 2.0 Soup)*
Main Courses: King Crab legs, Stone Shrimp and Grits*, Grilled Jerk Chicken Sandwich, Fried Shrimp Po Boy, Mediterranean Chicken Kabobs
Desserts: Prickly Pear Ice Cream, Lemon Meringue Pie, Thai-Rolled Ice Cream with Mixed Fruit, Warm Blueberry Cake with Homemade Vanilla Ice Cream***

Signed rare and vintage craft beer lot to be auctioned off for We Are Stoneman Douglas Fund

April 6, 2018 - 1:05pm

50 vintage and rare signed bottles from over two dozen breweries will auction online to raise funds for victims’ families and survivors of the tragic Parkland, FL shooting.

(Oakland Park, FL) – Following the horrific events at Marjory Stoneman Douglas High School in Parkland, Florida this past February, brewers from across the country are coming together to offer assistance and support to those affected most. Over two dozen brewers nationwide have donated rare and vintage bottles of beer — many of which are signed by owners, founders, and head brewers from companies such as Stone Brewing, Sierra Nevada, Dogfish Head, and more — in what has become an epic and unique lot of craft beer for the ages.

This lot is being auctioned online via the We Are Stoneman Douglas site (https://one.bidpal.net/wearemsd), with proceeds benefiting the Broward Education Foundation’s Marjory Stoneman Douglas fund. One hundred percent of all funds generated by this project will directly benefit the families of victims, survivors, and those affected by this tragedy. A second lot of signed barrel-aged and vintage beers from Funky Buddha Brewery, and a private dinner for 30, will also be auctioned.

This online auction (with over 50 other incredible auction items) is being organized by the Parkland Golf & Country Club located in Parkland, FL with assistance from Funky Buddha Brewery in Oakland Park, Florida. Individuals can bid on the online auctions through Sunday, April 8th. Due to regulations, these bottle lots will be available for local pickup only.

“This has been an amazing show of support and solidarity from brewers around the country, most of whom signed on and contributed unbelievable beers within minutes,” says Ryan Sentz, co-founder of Funky Buddha Brewery and Marjory Stoneman Douglas High School graduate. “Although this tragedy was horrific beyond words, we can take heart in the incredible response from the community and others that shows we have the strength and bravery to rise above it and make a true difference in people’s lives.”

Bottles include:

7venth Sun Brewery Gin Barrel-Aged Mangrove
7venth Sun Brewery Anyone’s Guess
7venth Sun Brewery Bucket Full of Thoughts Barrel-Aged Scotch Ale (Terrapin Collaboration)
7venth Sun Brewery Logjammin’ Farmhouse Ale with Blackberries and Currants Aged in Oak (Tampa Bay Brewing Co. Collaboration)
Allagash Brewing Company Coolship Resurgam
Allagash Brewing Company Bourbon Barrel-Aged Curieux Ale (2018)
B Nektar Cider The Dude’s Rug
B Nektar Cider Zombie Killer
B Nektar Cider Necro
B Nektar Cider Tuco-Style Freak Out
Ballast Point Brewery Bourbon Barrel-Aged 2016 Victory at Sea
Ballast Point Brewery Barrel-Aged Victory at Sea/Navigator Employee Only Limited Blend
Biscayne Bay Brewing Company Strong Ale
Biscayne Bay Brewing Company The Navigator Doppelbock
Broski Ciderworks Elderflower Cider with Branded Glass
Cigar City Brewing 2018 Barrel-Aged Cuvee Hunahpu’s Imperial Stout
Devour Brewing Truck Stop Bandit Imperial Stout
Dogfish Head Brewing 2006 120 Minute IPA
Dogfish Head Brewing 2017 120 Minute IPA with Merch Kit
Firestone Limited Release 21 (2017)
Founders CBS 2017
Founders KBS
Funky Buddha Brewery Barrel-Aged S’Mores
Funky Buddha Brewery Lawrenceburg Barrel-Aged Last Buffalo in the Park
Golden Road Brewing Mango Cart Wheat Ale x 4 and branded tote
Kane Brewing A Night to End All Dawns 2015
Lefthand Brewing Pride Runs Deep IPA x 2 and merch kit
North Coast Brewing Company Wheat Whiskey Barrel-Aged Old Rasputin Russian Imperial Stout XIX x 3
North Coast Brewing Company Rye Whiskey Barrel-Aged Old Rasputin Russian Imperial Stout XIX x 3
Odell Brewing Prop Culture
Odell Brewing Flemish Giant
Odell Brewing Meddler
RhineGeist Brewing Mastodon Barrel-Aged Blend Belgian Style Dark Ale
Sierra Nevada Trip in the Woods Chateau Otra Vez
Sierra Nevada Trip in the Woods Raspberry Bigfoot
Stone Brewing Company Stone IPA 2nd Anniversary Edition (1998)
Tarpon River Brewing Parkland Pale Ale crowlers x 2
The Rare Barrel Home, Sour Home
The Rare Barrel pH1
Wormtown Brewery Birthday Brew 8 – American Barleywine Ale x 2
Wormtown Brewery Hopulence DIPA x 2

Funky Buddha Lot:
Funky Buddha Brewery Lawrenceburg Barrel-Aged Last Buffalo in the Park
Funky Buddha Brewery Overproof Bourbon-Barrel Aged Morning Wood
Funky Buddha Brewery Barrel-Aged Undefeated Saison
Funky Buddha Brewery Jose Cuervo Barrel-Aged Mexican Coffee
Funky Buddha Brewery Barrel-Aged Uncle Vubub’s Stout
Funky Buddha Brewery The Love Below
Funky Buddha Brewery Rum Barrel-Aged Pina Colada
Funky Buddha Brewery Barrel-Aged S’Mores

Queen of the Seven Kingdoms, second beer in Game of Thrones®-inspired Royal Reserve Collection, just announced

April 4, 2018 - 4:06pm

Brewery Ommegang and HBO® announce Queen of the Seven Kingdoms

(Cooperstown, NY) The first beer in Brewery Ommegang and HBO’s Royal Reserve Collection is just hitting stores this month, but the second beer is already on the horizon! Queen of the Seven Kingdoms, the second in a series of four special, limited release beers, each designed and brewed as an homage to one of four epic figures in the battle for the Seven Kingdoms, is brewed and blended for Cersei Lannister.

An exceptional blend of Belgian sour ale and Belgian-style blonde ale, Queen of the Seven Kingdoms is fitting for the fair-haired ruler who is as acerbic as they come. Available throughout Ommegang’s distribution network on June 29, Queen of the Seven Kingdoms will be offered both on draft and in 750ml bottles. The suggested retail price for a bottle is $12.99.

“Cersei is a complex character, and we’ve tried to emulate that profile with this beer, which blends a lovely, dry blonde ale with a subtly tart Belgian sour,” says brewery president Doug Campbell.

“When we set out to create the Royal Reserve Collection, we knew we had to pay homage the character currently sitting on the Iron Throne. We’re very happy to present this tribute to the Queen of the Seven Kingdoms herself, Cersei Lannister” said Jeff Peters, Vice President of Global Licensing and Retail, HBO.

Queen of the Seven Kingdoms pours a pale gold color with a brilliant white head. Aromas of melon, citrus, and lactic acidity meld together with fruity esters from the Belgian yeast. Tart citrus flavors soften to sweet malt flavors with notes of apricots. The finish is dry and crisp with a subtle citrus bite from the lemon peel. Queen of the Seven Kingdoms pairs well with sharp aged cheeses and salty cured meats, red meat or dark poultry, and spiced desserts like pumpkin pie or apple tarts.

The Royal Reserve Collection features four brand new beers in the brewery’s Game of Thrones-inspired series with HBO. All of the beers will be available on draft and in 750ml bottles. The series begins with Hand of the Queen, a barleywine, which launched in April, then Queen of the Seven Kingdoms, followed by two additional beers that launch in October and December 2018. Details and images of future beers will be announced throughout the year.

About Brewery Ommegang

Brewery Ommegang opened in 1997 to brew imaginative craft beers across a variety of styles, with particular emphasis and respect for Belgian brewing traditions. Ommegang brews nine ales year-round, as well as an extensive and innovative range of seasonal and specialty ales. The beers have won a national following by connoisseurs of fine beer and are distributed in 46 states and internationally. Ommegang is located on a 136-acre farmstead in Cooperstown, New York and offers free daily tours and inexpensive tastings as well as a 75-seat café, a well-stocked brewery store, and an annual calendar of public events including a summer concert series and a legendary beer festival, Belgium Comes to Cooperstown. Ommegang is open every day of the year except for Thanksgiving, Christmas Eve, Christmas Day, New Year’s Day, and occasional special event days. For more information, contact info@ommegang.com, call 1-607-544-1800, or visit www.ommegang.com. Ommegang is a member of the Duvel family of fine beers. Follow Ommegang on Twitter: @BreweryOmmegang, Facebook.com/Ommegang, and Instagram: @BreweryOmmegang

About HBO Licensing & Retail

HBO Licensing & Retail, a division of Home Box Office, Inc., partners with best-in-class licensees around the world to give HBO’s global audience new and exciting ways to engage with their favorite shows. The division leverages iconic, award-winning HBO programs such as Game of Thrones, VEEP, Sex and the City, Silicon Valley, Insecure, The Sopranos, Big Little Lies, True Blood and more to create officially licensed consumer products, innovative merchandise programs, retail activations and live immersive experiences. HBO Licensing & Retail works across a broad range of product categories, including collectibles, apparel, publishing, live branded experiences, digital gaming, fashion and beauty collaborations, luxury accessories, and beyond. Officially licensed HBO merchandise can be purchased in retail stores around the world, online in the US at http://store.hbo.com and in Europe at www.hboshopeu.com, and at the groundbreaking HBO retail hub, the HBO Shop®, located at 42nd and 6th Avenue in New York City.

ameriCAN Canned Craft Beer Fest returns to Phoenix on April 28

April 4, 2018 - 3:44pm

Celebrating the Canned Craft Beer Revolution on April 28 in Phoenix with local and national beer, delicious bites, live music and games

(Phoenix, AZ) — Celebrating the canned craft beer revolution, the 8th annual ameriCAN Canned Craft Beer Fest will return to Phoenix on April 28, 2018 from 3-7 p.m. featuring more than 250 canned craft beers from over 100 local and national breweries across 40 states. Located at the Margaret T. Hance Park, 67 W Culver St, Phoenix, AZ 85003, ameriCAN highlights include canned beer, a beer science garden, beer Olympic games and live music by Radio FX, the Hourglass Cats and Matrix. Plus enjoy delicious food from Honey Bear’s BBQ, El Jefe Tacos, Petrini’s On the Go, Dough Broughs Wood Fired Kitchen and Drive Wood Fired Grill.

Tickets are $35 online during presale and $45 at the door. Admission includes entry at 3 p.m., a souvenir 4 oz. can and 20 beer samples from participating breweries. Designated driver tickets are also available for $20 and do not include any beer sampling, water and soft drinks will be provided. Get tickets online at www.cannedcraftbeerfest.com, this is a 21+ over event.

New this year, ameriCAN will feature more Arizona beers in cans – including breweries that do not already can their beers. Be sure to check out the Arizona Trail Zone for exclusive samples, canned exclusively for ameriCAN Canned Craft Beer Fest.

Participating breweries for 2018 include (as of 4-4-18)

10 Barrell

21st Amendment Brewery

Abita Brewing

Alaskan Brewing Co

Alpine Beer Company

Anderson Valley Brewing Company

Arizona Wilderness Brewing

Argus Cidery

Avery Brewing Co

Backpack Wine

Ballast Point Brewing Company

Barrio Brewing

Belching Beaver Brewery

Bell’s Brewery

Big Sky Brewing

Boulevard Brewing Company

Breckenridge Brewery

Brooklyn Brewery

Bushido Way of The Warrior

Cigar City Brewing

Clown Shoes Beer

Colorado Cider Company

Council Brewing Company

DC Brau Brewing Company

Deschutes Brewery

DESTIHL Brewery

Dragoon Brewing Co.

Firestone Walker Brewing Company

Founders Brewing

Four Peaks Brewing

Four Sons Brewing

Full Sail Brewing

Grand Canyon Brewing Company

Great Divide Brewing Company

Green Flash Brewing

Golden Road Brewing

Goose Island

Griffin Claw Brewing Company

Hangar 24

Hard Frescos Brewing Co

Honor Brewing Co

Hop Valley Brewing

Huss Brewing Co

Ironfire Brewing Company

King Harbor

Knee Deep Brewing Company

La Cumbre Brewing Company

Left Hand Brewing Company

Lumberyard Brewing Company

Marble Brewing

Mason Ale Works

Maui Brewing Co

Melvin Brewing

Mike Hess Brewing

Modern Times Beer

Mother Earth Brew Co

Mother Road Brewing

Mudshark Brewing Co.

Nebraska Brewing

New Belgium Brewing

Ninkasi Brewing

Nomikai

Northwest Brewing Company

Odell Brewing

Odell Brewing Company

Original Sin Hard Cider

Oskar Blues Brewery

Pabst Brewing Company

Phoenix Ale Brewery

Pizza Port Brewing

Prescott Brewing Company

Pueblo Vida Brewing

Renegade Brewing Company

Rouge Brewing

Saint Archer Brewing Co

Santa Fe Brewing Co

SanTan Brewing Company

Schilling Cider

Sentinel Peak Brewing

Shipyard Brewing Company

Sierra Nevada Brewing Co

Ska Brewing

Sleepy Dog Brewing Company

Speak Easy

Stone Brewing

Strike Brewing Company

Sun King Brewery

Sun Up Brewing Company

AmeriCAN Quick Facts

Date: Saturday, April 28, 2018

Time: 3-7 p.m.

Location: Margaret T. Hance Park, 67 W Culver St, Phoenix, AZ 85003

Who: 21+ only, ID required

Website: www.cannedcraftbeerfest.com

Tickets: GA: $35 online, $45 day of

DD: $20 online and day of

Thank you to the 2018 ameriCAN Canned Craft Beer Fest sponsors: SanTan Brewing Company, Youngs Market Company, Crescent Crown Distributing, Hensley Beverage Company, Quail Distributing, Mudshark Brewery, Bell’s Brewing, FOUND:RE, The Whining Pig, Diamond Resorts International, Lyft, Yelp Phoenix, Phoenix NewTimes, American Vision Windows and Bar & Restaurant Insurance.

A portion of the proceeds from ameriCAN Canned Craft Beer Fest will benefit the Phoenix Community Alliance (PCA), an affiliate of Downtown Phoenix, Inc. and the premier membership organization for downtown leaders. Through the alliance of a strong and diverse membership, PCA fulfills its mission to activate, advocate, and build the Phoenix we want. For more information, visit online at www.phoenixcommunityalliance.com.

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