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Craft Brew Alliance announces preliminary 2017 financial results and guidance for 2018

February 2, 2018 - 5:54pm

10% depletion growth for Kona, continued gross margin expansion, and robust EPS performance underscore record operational and financial results in 2017

New contract brewing agreement with AB to leverage capacity and capability in CBA-owned breweries in 2018

(Portland, OR) – Craft Brew Alliance, Inc. (“CBA”) (Nasdaq: BREW), a leading craft brewing company, today announced strong preliminary financial results for the fourth quarter and year ended December 31, 2017. CBA’s preliminary full-year results include continued double-digit depletion growth for Kona amidst unprecedented market competition, record gross margin expansion driven by net revenue per barrel growth and ongoing operational improvements, and robust GAAP earnings per diluted share (“EPS”) performance of $0.49, including a favorable one-time, non-cash tax benefit of $0.35 per share. Excluding the effect of the tax benefit results in adjusted EPS of $0.14 per share.

Delivering continued double-digit growth for Kona in 2017

Kona’s relevance as a global lifestyle brand, anchored by its award-winning, island-inspired craft beers and distinctive brand message, drove a 10% increase in depletions globally for the full year 2017. Kona flagship Big Wave Golden Ale posted a 23% increase in depletions in 2017, which includes 60% depletions growth internationally. Hanalei Island IPA, which Kona debuted nationally in 2017, ended the year in the top five of all new craft brands in the U.S. as measured in grocery sales by Nielsen.

Expanding our AB partnership with new brewing arrangement

We continued to work closely with Anheuser-Busch (“AB”) in 2017 and accomplished multiple strategic growth objectives, including aligning our brands in AB’s wholesaler planning processes, starting up brewing operations in AB’s Fort Collins brewery to drive incremental cost savings, and continuing to expand Kona distribution in select global beer markets.

In 2018, we are building on this success with a new contract brewing arrangement, announced today in a Form 8-K filed with the Securities and Exchange Commission. Through the new agreement, AB will leverage CBA’s craft production capacity and capability in our owned breweries, resulting in improved operational efficiencies and capacity utilization for CBA.

Achieving milestone improvements in core business fundamentals

Our focus on strengthening CBA’s business fundamentals yielded significant tangible value in 2017. We delivered net sales growth of 2%, gross profit improvement of 9%, and record gross margin of 31.5% which includes beer gross margin of 35.3%. We achieved these improvements while simultaneously accelerating our brewery footprint evolution with the closure and sale of our Woodinville brewery, balancing production between Portland and Portsmouth, ramping up brewing operations in AB’s Fort Collins brewery, and reducing wholesaler inventories by more than a third. In 2018, we will continue to leverage our headway in cost reduction and operating efficiencies to reinvest in our sales and marketing infrastructure.

Select preliminary, unaudited results for the full year 2017:

Depletions decreased 1%, in line with updated guidance.

Shipments decreased 4%, which is in line with updated guidance and reflects progress reducing wholesaler inventory levels by nearly a third compared to 2016.

Net sales were approximately $207.5 million, a 2% increase over 2016, primarily due to increases in average unit pricing, alternating proprietorship sales, international distribution fees earned from AB, and Pabst contract shortfall fees.

Total gross margin expanded 210 basis points to 31.5%, compared to 29.4% in 2016, in line with guidance.

CBA’s beer gross margin expanded to 35.3%, underscoring record achievements in improving our operating performance.

Our pub gross margin decreased 690 basis points to 6.7%, primarily reflecting the impact of the closure of our Woodinville brewery as we put the facility and pub up for sale, as well as the temporary closure of our Portland pub for a remodel.

Selling, general and administrative expense (“SG&A”) increased by $1.2 million to $60.5 million, or 29.1% of net sales. The increase reflects a favorable $1.0 million Pabst contract settlement fee, partially offset by an impairment charge of $0.5 million related to the sale of our Woodinville brewery.

EPS was $0.49, compared to a loss of ($0.02) per share in 2016.

Due to the change in federal tax law, we adjusted our deferred tax liabilities, resulting in a favorable non-cash income tax adjustment of $6.9 million, or $0.35 per share.

CBA’s adjusted EPS improvement to $0.14 per share for the year also reflects 9% growth in gross profit driven by 2% growth in net sales and 210-basis-point gross margin expansion.

Capital expenditures were approximately $18.3 million, compared to $15.7 million in 2016, and primarily represent investments in Kona’s new brewery, Redhook’s new Seattle brewpub, and our Portland brewery to support our footprint optimization.

Select preliminary results for the fourth quarter 2017:

Depletions decreased 3% from the fourth quarter of 2016, partially offset by Kona, which increased by 6%.

Shipments decreased 6% over the same period last year.

Net sales were approximately $46.0 million and flat compared to the fourth quarter in 2016.

Total gross margin increased by 310 basis points to 32.4% over the fourth quarter last year. Beer gross margin for the fourth quarter was 37.6% or 540 basis points higher than the same period in 2016.

Selling, general and administrative expense (“SG&A”) increased by $0.2 million to $13.1 million, or 2% of net sales. The fourth quarter increase reflects a favorable $1.0 million Pabst contract settlement fee, partially offset by an impairment charge of $0.5 million related to the sale of our Woodinville brewery.

EPS for the quarter was $0.40, compared to zero earnings per share in the fourth quarter of 2016.

Due to the change in federal tax law, we adjusted our deferred tax liabilities, resulting in a favorable income tax adjustment of $6.9 million, or $0.35 per share.

Our adjusted EPS improvement to $0.05 for the fourth quarter was also driven by 11% growth in gross profit related to a 300-basis-point increase in gross margin.

“CBA’s strong performance in 2017 represents tangible validation of the deliberate, forward-looking strategy that we embarked on three years ago to strengthen the topline, improve the core health of our business, and actualize our future through strategic partnerships and talent development,” said Andy Thomas, chief executive officer, CBA. “Across all aspects of our business, that strategy is proving itself, driving positive results, and underscoring our progress in evolving CBA’s business as we navigate through the seismic forces at play in our industry.”

Anticipated financial highlights for 2018:

In 2018, we anticipate continued growth for Kona, bolstered by the national launch of its new 99-calorie Kanaha Blonde Ale, combined with increasing contributions from our partner brands Appalachian Mountain Brewery, Cisco Brewers and Wynwood Brewing Co., as well as the ongoing stabilization of our pioneering legacy craft brands Widmer Brothers and Redhook in the Pacific Northwest. We look forward to leveraging our streamlined brewing footprint, improved cost structure, and expanded brewing agreements with AB to drive further value for our business and shareholders. Anticipated financial guidance for 2018 includes:

— Depletions and shipments each ranging between a decline of 2% and an increase of 3%, reflecting continued progress as we stabilize our supply chain.

Average price increases of 1% to 3%, reflecting improved revenue management capabilities and lower federal excise taxes.

Gross margin rate of 32.0% to 35.0%, reflecting increases in net revenue per barrel, continued improvements in brewery operations, lower fixed overhead, and ongoing efforts to stabilize our pub operations.

SG&A expense ranging from $59 million to $61 million, primarily reflecting reinvestment of cost savings into our sales and marketing infrastructure, as well as expanded consumer and trade programming.

Capital expenditures of approximately $16 million to $19 million, including our new Kona brewery and the addition of a new can line in our Portland brewery to address consumer demand.
Effective tax rate of 27%.

“Our 2017 financial performance reflects the realization of our long-term strategy. We’re seeing real improvement in gross margins as a result of healthy revenue per barrel growth and meaningful operational and cost improvements,” said Joe Vanderstelt, chief financial officer, CBA. “As we enter 2018, we are focused on continuing to improve our financial fundamentals and ability to invest in our brands.”

CBA will file its Form 10-K, issue a final 2017 earnings press release, and host an analyst call in the first half of March 2018. Timing and webcast information will be published in the next few weeks.

Forward-Looking Statements

Statements made in this press release that state the Company’s or management’s intentions, hopes, beliefs, expectations or predictions of the future, including depletions and shipments, price increases, and gross margin rate improvement, the level and effect of SG&A expense and business development, anticipated capital spending, effective tax rate, and the benefits or improvements to be realized from strategic initiatives and capital projects, are forward-looking statements. It is important to note that the Company’s actual results may differ materially from those projected in such forward-looking statements. Additional information concerning factors that could cause actual results to differ materially from those in the forward-looking statements is contained from time to time in the Company’s SEC filings, including, but not limited to, the Company’s report on Form 10-K for the year ended December 31, 2016. Copies of these documents may be found on the Company’s website,, or obtained by contacting the Company or the SEC.

About Craft Brew Alliance

Craft Brew Alliance (CBA) is an independent craft brewing company that brews, brands, and brings to market world-class American craft beers.

Our distinctive portfolio combines the power of Kona Brewing Company, a top national craft beer brand, with strong regional breweries and innovative lifestyle brands Appalachian Mountain Brewery, Cisco Brewers, Omission Brewing Co., Redhook Brewery, Square Mile Cider Co., Widmer Brothers Brewing, and Wynwood Brewing Co. CBA nurtures the growth and development of its brands in today’s increasingly competitive beer market through our state-of-the-art brewing and distribution capability, integrated sales and marketing infrastructure, and strong focus on partnerships, local community and sustainability.

Formed in 2008, CBA is headquartered in Portland, Oregon and operates breweries and brewpubs across the U.S. CBA beers are available in all 50 U.S. states and 30 different countries around the world. For more information about CBA and our brands, please visit

Craft Brew Alliance agrees to brew some of Anheuser-Busch’s ‘craft’ brands through 2018

February 2, 2018 - 5:48pm

The following is an SEC filing made by Craft Brew Alliance, Inc. made on Thursday, February 1st, regarding a new brewing agreement with Anheuser-Busch, LLC.

Item 1.01 Entry into a Material Definitive Agreement.

On January 30, 2018, Craft Brew Alliance, Inc. (“CBA” or “we”), entered into a Contract Brewing Agreement (the “Brewing Agreement”) with Anheuser-Busch Companies, LLC (“ABC”), an affiliate of Anheuser-Busch, LLC (“AB”), pursuant to which we will brew, package, and palletize certain malt beverage products of AB’s craft breweries at CBA’s Portland, Oregon, and Portsmouth, New Hampshire, breweries as selected by ABC. Under the terms of the Brewing Agreement, ABC will pay CBA a per barrel fee that varies based on the annual volume of the specified product brewed by CBA, plus (a) our actual incremental costs of brewing the product and (b) certain capital costs and costs of graphics and labeling that we incur in connection with the brewed products.

In addition to the Brewing Agreement, AB distributes our malt beverage products throughout the United States under a Master Distributor Agreement between CBA and AB, as amended August 23, 2016 (the “Master Distributor Agreement”). It has also agreed to brew up to 300,000 barrels of our mutually agreed products annually in its facilities under a separate contract brewing agreement under which brewing began at AB’s brewery in Fort Collins, Colorado, during the second quarter of 2017. We also entered into an International Distribution Agreement with an affiliate of AB in August 2016, pursuant to which it is serving as the sole and exclusive distributor of our malt beverage products in jurisdictions outside the United States, subject to the terms and conditions of our agreement with our other international distributor, CraftCan Travel LLC, and certain other limitations. AB also has certain contractual rights under an Amended and Restated Exchange and Recapitalization Agreement relating to its ownership of approximately 31.5% of our outstanding shares of common stock, including the right to designate two members of our board of directors and limitations on our ability to take certain actions without AB’s prior consent. For additional information regarding our relationship with AB and its affiliates, please see Note 17 to our consolidated financial statements included in Item 8 of our Annual Report on Form 10-K for the year ended December 31, 2016.

The Brewing Agreement will expire on December 31, 2018, unless the arrangement is extended at the mutual agreement of the parties. The Brewing Agreement contains specified termination rights, including, among other things, the right of either party to terminate the Brewing Agreement if (i) the other party fails to perform any material obligation under the Brewing Agreement or any other agreement between the parties, subject to certain cure rights, or (ii) the Master Distributor Agreement is terminated.

The foregoing description of the Brewing Agreement does not purport to be complete, and is qualified in its entirety by reference to the full text of the Brewing Agreement, a copy of which is attached hereto as Exhibit 10.1 and incorporated herein by reference.

Item 9.01 Financial Statements and Exhibits.

Exhibits: The exhibit listed below is filed with this report:

Exhibit 10.1 Contract Brewing Agreement between Anheuser-Busch Companies, LLC and Craft Brew Alliance, Inc. dated January 30, 2018 †

† Confidential treatment has been requested with respect to portions of this exhibit. A complete copy of the agreement, including the redacted terms, has been separately filed with the Securities and Exchange Commission.


Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.


Dated: February 1, 2018
/s/Edwin A. Smith

Edwin A. Smith

Corporate Controller and Principal Accounting Officer


This Contract Brewing Agreement (this “Agreement”) is entered into by and between Anheuser-Busch Companies, LLC (“ABC”) and Craft Brew Alliance, Inc. (“CBA”), as of this 30th day of January, 2018.

WHEREAS, ABC is the parent of a number of craft breweries (“Subsidiaries”) which brew a variety of malt beverage products.

WHEREAS, CBA owns and operates breweries in Portland, Oregon and Portsmouth, New Hampshire (the “Breweries”).

WHEREAS, CBA utilizes an off-site warehouse located in Portsmouth, New Hampshire (the “Warehouse”) from time to time to store products.

WHEREAS, the Subsidiaries do not have adequate brewing capacity to brew certain of their products and in some circumstances ABC has determined that use of an Anheuser-Busch brewery to brew such products would be inefficient.

WHEREAS, CBA has agreed to brew malt beverage products of the Subsidiaries at its Breweries pursuant to the terms and conditions hereof.

WHEREAS, as a result of ABC’s brewing of CBA products, the parties are familiar with each other’s brewing practices and this familiarity would expedite CBA’s brewing of products for ABC.

WHEREAS, ABC and CBA have agreed that CBA will brew certain products during 2018 and after such period the parties shall review the arrangement to determine whether it is mutually beneficial and whether it would be advantageous for CBA to continue to brew products of the Subsidiaries.

NOW THEREFORE, for the mutual promises set forth herein, the parties hereto agree as follows:

1. Brewing of Products.

(a)”Product” means a malt beverage of a Subsidiary brewed pursuant to a specific recipe and packaged pursuant to ABC’s specifications pursuant to the terms hereof.

(b)Pursuant to the terms and conditions of this Agreement, CBA agrees to brew the Products and provide such other services as are described in this Agreement.

(c)ABC will deliver to CBA the recipes and specifications for each Product; the anticipated annual volume of each Product it desires to have brewed by CBA; and the Brewery at which it desires the brewing thereof.

(d)CBA will deliver to ABC its good faith statement as to (i) the actual per barrel costs to be incurred by it in brewing each Product (“Actual Cost”), provided that such statement will reflect only such costs as would not be incurred by CBA if CBA did not brew such Product and are incremental to the existing operations of the Brewery, (ii) any capital costs reasonably required of CBA to brew a Product (“Required Capital”), and (iii) any costs incurred by CBA in connection with creation or modification of graphics and labels for the cans and bottles for the Products as requested by ABC.

(e)At the request of ABC, CBA shall provide reasonable verification, with reasonable detail for its statement of the Actual Costs and Required Capital and shall engage in reasonable discussions with ABC concerning such amounts.

(f)The definitive price per barrel per Product to be paid by ABC to CBA for providing the services hereunder with respect to any Product that is not a Small Batch Product shall be (i) the Actual Cost as determined prior to production plus $* if the annual volume of such Product is less than 50,000 barrels; (ii) the Actual Cost as determined prior to production plus $*, if the annual volume of such Product is 50,000 barrels or more but less than 75,000 barrels; and (iii) the Actual Cost as determined prior to production plus $* if the annual volume of such Product is 75,000 barrels or more.

(g)The definitive price per barrel per Product to be paid by ABC to CBA for providing the services hereunder with respect to any Small Batch Product shall be (i) the Actual Cost plus $* if the annual volume of such Product is less than 50,000 barrels; (ii) the Actual Cost plus $*, if the annual volume of such Product is 50,000 barrels or more but less than 75,000 barrels; and (iii) the Actual Cost plus $*if the annual volume of such Product is 75,000 barrels or more.

(h)A Product shall be considered to be a “Small Batch Product” if annual production of the Product is not expected to exceed the output produced using only one fermenting tank of such Product.

2.Orders and Delivery of the Products.

(a)ABC may from time to time issue orders for any Product. Each such order shall specify the quantity of such Product, the SKU for such Product, and the date the Product is to be delivered. The quantity to be brewed pursuant to any order shall be an integral multiple of the output of one fermenting tank, and the date on which the Product is to be delivered shall not be less than eight weeks after the order is received by CBA.

(b)CBA shall brew, package and palletize the Product, make the Product available at the Brewery docks or the Warehouse and, at least five business days prior to the date on which the Product will be made available, notify ABC of the date and time at which the Product will be available at such location. ABC will pick up the Product at the Brewery docks or Warehouse not later than five business days after the date the Product is made available. CBA will provide reasonable assistance to ABC in its pick up of the Product. Pursuant to procedures agreed between the parties, ABC shall provide adequate cooperage (and pallets therefor) to be used by CBA for providing Products to ABC.

(c)Title to the Products and risk of loss with respect thereto will pass from CBA to ABC when the Products are made available at the Brewery’s docks or the Warehouse.

* Confidential information has been omitted and confidential treatment has been requested pursuant to Rule 24b-2 under the Securities Exchange Act of 1934.


(a)The preliminary price to be paid to CBA for each Product shall be based on the assumption that the annual volume of such Product will be as specified pursuant to Section 1(c). If the actual annual volume of any Product is not consistent with such specification, within 30 days after the end of the term hereof the price to be paid by ABC will be adjusted to reflect the actual annual volume and ABC shall pay CBA, or CBA shall pay to ABC, as appropriate, the difference between the definitive price and the preliminary price. Any payments due pursuant to this Section shall be paid by the applicable party within 30 days after the difference has been agreed to by the parties.

(b) CBA shall pay all federal excise taxes applicable to the Product with respect to each order of Product and such payment is reflected in the price to be paid by ABC as described above.

(c)ABC shall reimburse CBA for any costs incurred by CBA for Required Capital. ABC shall reimburse CBA for any costs incurred by CBA in connection with creation or modification of graphics and labels for the cans and bottles for the Products as requested by ABC.

(d)Upon making Products available to ABC, CBA will invoice ABC for such Product. CBA will include any Required Capital in the invoice for the Products to which the Required Capital relates.

(e)ABC will pay each invoice submitted by CBA within 30 days of ABC’s receipt thereof.

4.Grant of License.

Upon the terms and conditions hereinafter set forth, ABC hereby grants to CBA, on behalf of itself and the Subsidiaries, a non-exclusive, non-transferable license to use all intellectual property related to the brewing and packaging of the Products (“Intellectual Property”), but solely for the purposes of complying with its obligations hereunder. CBA shall not use the Intellectual Property in connection with any other purpose without ABC’s prior written consent or as otherwise previously agreed between the parties. CBA acknowledges that its use of the Intellectual Property hereunder shall not create any right, title, or interest in or to the Intellectual Property other than as specified in this Section. All goodwill accruing as a result of the use of the Intellectual Property will inure to the benefit of ABC and the Subsidiaries.

5.Raw Materials.

Subject to the following sentence, CBA shall obtain all raw materials required for the brewing of the Product, and the price to be paid by ABC hereunder reflects the cost of such raw materials. If brewing of any Product requires use of any raw material not used by CBA in the ordinary course of business, ABC will provide such raw material to CBA pursuant to procedures agreed upon between the parties.

6.Cancellation of a Product.

ABC must promptly notify CBA in writing if, for the remainder of the term of this Agreement, ABC will not submit any additional orders for a certain Product to CBA. Upon receipt of such notice, CBA shall offer to ABC to purchase any materials acquired by CBA solely in order to produce such Product, the price for such purchase being the price paid by CBA therefor. If, within thirty days after such offer, ABC does not agree to purchase such materials, CBA is authorized to (a) destroy any such materials and (b) submit an invoice to ABC for the actual cost to CBA for such materials and the destruction thereof. ABC shall not be required to pay for any materials in excess of the materials reasonably required to produce the estimated annual volume of Products provided by ABC pursuant to Section 1(c) hereof.

7. Quality Control.

(a)CBA covenants that each Product (i) will be brewed in accordance with its recipe; (ii) will be free from defects in materials and workmanship and in compliance in all material respects with applicable federal and state laws and regulations; (iii) will be free from microbiological and any other contamination in accordance with the recipes and specifications and packaging for such Product; (iv) will be labelled in accordance with ABC’s instructions; (v) will not be adulterated within the meaning of the Federal Food, Drug and Cosmetic Act as amended, and will comply in all material respects with the applicable provisions of the Code of Federal Regulations, as amended; and (vi) will be properly handled, stored and shipped if applicable until picked up by ABC The physical and sensory characteristics of each Product will be the same in all material respects throughout the term hereof.

(b)Prior to commercial production of any Product, CBA shall brew the Product for the purposes of sampling and testing by each of ABC and CBA. No Product shall be delivered unless each of ABC and CBA are satisfied with the quality of the Product and compliance with its recipe. ABC shall pay to CBA a fee of $5,000 for the brewing of each batch of a Product described in this subsection.

(c) ABC will provide CBA with assistance reasonably requested by CBA in connection with obtaining necessary governmental approvals and permits in connection with the brewing of the Products.

8. Term.

(a)The term of this Agreement will commence on the date first written above and, unless sooner terminated pursuant to the provisions of this Agreement, will continue in effect until December 31, 2018.

(b)Either party may terminate this Agreement immediately upon written notice, without prejudice to any other legal rights to which such terminating party may be entitled, upon the occurrence and during the continuance of any one or more of the following:

(i)material default by the other party in the performance of any of the provisions of this Agreement or any other agreement between the parties, which default is not cured within 30 days after written notice of default;

(ii)the making by the other party of an assignment for the benefit of creditors; or the commencement by the other party of a voluntary case or proceeding or the other party’s consent to or acquiescence in the entry of an order for relief against such other party in an involuntary case or proceeding under any bankruptcy, reorganization, insolvency or similar law;

(iii)the appointment of a trustee or receiver or similar officer of any court for the other party or for a substantial part of the property of the other party, whether with or without the consent of the other party, which is not terminated within 60 days from the date of appointment thereof;

(iv)the institution of bankruptcy, reorganization, insolvency or liquidation proceedings by or against the other party without such proceedings being dismissed within 90 days from the date of the institution thereof; or

(v)The termination of the Master Distributor Agreement between CBA and Anheuser-Busch, LLC dated as of May 1, 2011, as amended.

(c)Upon expiration or termination of this Agreement, CBA shall complete production of all Products in process of the date of termination. ABC must purchase such Products at the price specified herein and must purchase from CBA any raw materials purchased by CBA solely for the purpose of complying with its obligations hereunder at the price paid by CBA therefor. Except as provided in this subsection, upon expiration or any termination of this Agreement all rights granted to CBA hereunder with respect to Intellectual Property will terminate and CBA will cease all use of the Intellectual Property.


(a)ABC shall indemnify and hold harmless CBA, its affiliates and their officers, directors and employers harmless from and against any and all third party charges, actions and proceedings (including reasonable attorneys’ fees) arising out of (i) a breach of ABC’s obligations hereunder, (ii) any claim that the use of the Intellectual Property as contemplated hereby violates the intellectual property rights of any other party and (iii) the negligence or willful misconduct of ABC or its officers, employees or agents in connection with the transactions contemplated hereby.

(b)CBA shall indemnify and hold harmless ABC, its affiliates, the Subsidiaries and their officers, directors and employers harmless from and against any and all third party charges, actions and proceedings (including reasonable attorneys’ fees) arising out of (i) a breach of CBA’s obligations hereunder or (ii) the negligence or willful misconduct of CBA or its officers, employees or agents in connection with the transactions contemplated hereby.


(a)Each party shall treat and shall cause its respective employees, officers, directors, advisors, representatives, subsidiaries, affiliates, assigns, subcontractors and any and all persons or business entities acting under one or any of them, to treat, as confidential property and not disclose to any other person or use in any manner, except as is necessary to perform this Agreement (and then only on a confidential basis satisfactory to both parties), any information regarding the other party’s prices, plans, programs, processes, products, costs, equipment, operations or customers (“Confidential Information”) which may come within the knowledge of such party, its officers, employees or advisors in the performance of this Agreement, without in each instance securing the prior written consent of the other party.

(b)Nothing above, however, shall prevent either ABC or CBA from disclosing to any other Person or using in any manner, information that such party can show:

(i)has been published or has become part of the public domain without any breach of this Agreement;

(ii)has been furnished or has been made known to such party by third parties (other than those acting directly or indirectly for or on behalf of the disclosing party) as a matter of legal right without restrictions on its disclosure;

(iii)was in such party’s lawful possession prior to the disclosure thereof by the other party;

(iv)is later independently developed by the receiving party; or

(v)has been required to be disclosed by law, court order, or government order or regulation.

(c)If any party is required by law, court order or government order or regulation to disclose Confidential Information, such party shall provide notice thereof to the other party and undertake reasonable steps to provide the other party with an opportunity to object to such disclosure.

(d)These obligations with respect to the Confidential Information shall survive the termination or expiration of this Agreement.

11. Insurance.

Each party shall keep in force at all times during the term hereof general liability insurance with both “products” and “contractual” coverage for aggregated claims in the minimum amount of $10,000,000, and shall furnish the other party a certificate from a financially responsible insurance company evidencing that such insurance is in force, naming the other party as an additional insured and providing that such coverage may not be cancelled or materially changed without 30 days prior written notice to the other party. Any such policy of insurance shall contain a waiver of subrogation.

12. Notices.

Any notice, request or demand to be given or made under this Agreement shall be in writing and shall be deemed to have been duly given or made upon delivery, if delivered by hand and addressed to the party for whom intended at the address listed below, (ii) ten days after deposit in the mails, if sent certified or registered mail (if available) with return receipt requested, or five days after deposit if deposited for delivery with a reputable courier service, and in each case addressed to the party for whom intended at the address listed below.

If to CBA:
Craft Brew Alliance, Inc.
929 N. Russell Street
Portland, Oregon 97227
Attn: John Glick

With a copy to:
Craft Brew Alliance, Inc.
929 N. Russell Street
Portland, Oregon 97222
Attn: Legal

If to ABC, to:
Anheuser-Busch Companies, LLC
125 W. 24th Street
New York, New York 10011
Attn: Vice President, Mergers & Acquisitions

The parties agree to send notices to such other address as may be substituted by notice given as herein provided.

13. Miscellaneous.

(a)This Agreement does not make either party the employee, agent, or legal representative of the other party for any purpose whatsoever. Neither party is granted any right or authority to assume or to create any obligation or responsibility, express or implied, on behalf of or in the name of the other party. In fulfilling its obligations pursuant to this Agreement each party shall be acting as an independent contractor.

(b)Neither party may assign, sublicense, subcontract, or otherwise transfer its rights and obligations under this Agreement except with the prior written consent of the other party. The terms of this Agreement shall be binding upon and inure to the benefit of the parties, their respective successors, permitted assignees, sublicensees, and subcontractors.

(c)This Agreement constitutes the entire agreement among the parties hereto and supersedes any prior understandings, agreements, or representations by or among the parties hereto, written or oral, to the extent they are related in any way to the subject matter hereof.

(d)This Agreement shall not be deemed or construed to be modified, amended, rescinded, canceled, or waived, in whole or in part, except by written amendment signed by the parties hereto.

(e)If any one or more of the provisions contained in this Agreement shall be determined to be invalid, illegal or unenforceable in any respect for any reason, the validity, legality and enforceablity of any such provision or provisions in every other respect and the remaining provisions of this Agreement shall not be in any way impaired.

(f)This Agreement may be executed in counterparts, which together will constitute one agreement. E-mail transmission of any signed original document, and retransmission of any e-mail transmission, will be deemed equivalent to delivery of an original.

(g)Headings and subheadings in this Agreement are not intended to and do not have any substantive content whatsoever.

(h)No failure by either party to take any action or assert any right hereunder shall be deemed to be a waiver of such right in the event of the continuation or repetition of the circumstances giving rise to such right.

(i)If any suit or action is brought to enforce or interpret any term of this Agreement, the prevailing party will be entitled to recover from the other party all reasonable costs and expenses (including reasonable attorneys’ fees and legal expenses) incurred in connection therewith, including at trial, on appeal, and on any petition for review.

(j)Neither party shall be liable to the other party for any delay or default in performing its obligations if such default or delay is caused by any event beyond the reasonable control of such party, including, but not limited to, acts of nature, terrorism, war, or insurrection, civil commotion, damage or destruction of production facilities or materials by earthquake, fire, storm, or flood, or disturbances or strikes, epidemic, materials shortages, equipment malfunction, unavailability of raw materials, or other similar event. The party suffering such cause shall immediately notify the other party of the cause and the expected duration of such cause. If either party’s performance is delayed by more than 60 days pursuant to this subsection, the other party may immediately terminate this Agreement by written notice given before the affected party resumes performance.

(k)This Agreement shall be governed by the laws of the State of Missouri, without regards to the principles of conflicts of laws thereof.

SouthNorte Beer Co. launches cans in San Diego

February 2, 2018 - 4:45pm

(San Diego, CA) – SouthNorte Beer Co. has been transporting fans to the crossroads of cultures since its inception four months ago. In that time, the company secured 600+ placements throughout San Diego county, including major chain distribution at Vons, Ralphs, 7-11, and Trader Joes. Adding to the buzz, SouthNorte also won a bronze medal in the Specialty Beer Category at the country’s most prestigious beer competition, the Great American Beer Festival, in October. SouthNorte is adding another way for fans to enjoy its beers, with the addition of two new cans to the core lineup.

“We are excited to debut our two core brands, Sea Señor Mex Lager and No Güey IPA, in cans,” says Brandon Richards, CEO, SouthNorte Beer Co. “Cans offer consumers another package format for different drinking occasions, and from a branding standpoint, allows us more creativity with color and design.”

The new cans feature bold colors, unique line art depicting scenes on both sides of the border, and a color split down the middle meant to signify the energy of two cultures colliding. The SouthNorte packaging also proudly displays the Brewers Association independent craft brewer seal on the new cans. This symbol gives beer lovers an easy way to identify true independent craft breweries. “We are proud to be an American craft brewery inspired by Mexico, and we want our fans to understand that we are a local, independent brewery,” says Richards.

Fans looking for a sneak-peek of the cans before they hit retail next week, are invited to a SouthNorte pop-up shop at popular Orange County retailer, Tank Farm’s Huntington Beach location in Pacific City, this Saturday, February 3 from 4-8pm. The SouthNorte Brewmaster will be onsite talking about the beers, and fans can enjoy samples of the beer and see the new cans, while shopping for SouthNorte merchandise at the pop-up shop.

SouthNorte Beer Co. is temporarily brewed and packaged at Coronado Brewing Company’s facilities until a future site for the new brewery can be secured. The company is actively seeking a home for the brewery, with plans to open somewhere in South Bay San Diego in late 2018. Visit to learn more about the story behind the brewery and where to find its beers. !Salud!

Sea Señor!

This is SouthNorte’s interpretation of a classic Mexican Lager. This lager is clean and crisp with a sweet, bready malitness. Noble European hops give the beer a floral and spicy bitterness with a dry finish.
4.5% ABV

No Güey! (Pronounced “no way”)

This beer is an ode to the popular street food south of the border – fresh mango sprinkled with Tajín. Our version is a hop-forward IPA bursting with tropical fruit, and a lingering chili spiciness that’s slightly earthy.
6.5% ABV

About SouthNorte

Established in 2016, SouthNorte was born at the crossroads of cultures, where the blend of energies, wisdom, and talents equal more than the sum of the parts. We are brewers, makers and travelers wanting to see where we can take beer. And where it can take us. We explore the best of what each lado brings to the table. We cross borders and brew locally. We craft with an accent. We are SouthNorte. Inspired by Mexico. Hecho en San Diego. Taste the combinación. For more information, visit

Cape May Always Ready Northeast Pale Ale brewed in honor of the US Coast Guard

February 2, 2018 - 4:13pm

(Cape May, NJ) – Cape May Brewing Company is thrilled to once again partner with an honored Cape May institution to brew a beer with a special connection with their Cape May roots. Releasing February 8th, Always Ready — a Northeast Pale Ale with Mosaic, Citra, Denali, Calypso, Ekuanot, and Zythos hops — is brewed in tribute to the United States Coast Guard.

Home to the Coast Guard Training Center Cape May — the Coast Guard’s fifth-largest base and sole training center since 1982 — over 4,000 recruits spend their eight-week training period in Cape May each year. A proud Coast Guard Community, since 2015, Cape May County has shared this distinction with only 18 other cities and one other county.

“In Cape May, we love our Coasties, and it’s no different at Cape May Brewing Company,” says CEO and co-founder Ryan Krill. “For eight weeks each year, they call Cape May home and treat us with as much care and respect as they would their own hometown. We owe a debt of gratitude to each recruit who goes through the Training Center: not only do they work tirelessly to keep our shores safe, but their dedication to Cape May Brewing Company has been instrumental in our success. After their tour of duty, they return to their homes with our merchandise, our logo, and tales of some of the best beer they’ve ever had.

“We could think of no better way to thank them than with a beer in their honor.”

In Always Ready — the English translation of Semper Paratus, the Coast Guard’s motto — drinkers will find brilliant aromas of orange and tangerine zest combined with a hint of dankness. With a medium body thanks to the addition of wheat and oats in the grain bill, Always Ready is hopped heavily with Mosaic, Citra, Denali, Calypso, Ekuanot, and Zythos hops bringing an intense hop aroma paired with a firm bitterness.

“Members of Coast Guard Training Center Cape May are honored to be part of the Cape May community,” said Chief Warrant Officer Jake Cuomo, the personnel officer at the Training Center. “The recognition of our relationship by businesses in the area exemplify why we say that Cape May County is the Coast Guard’s hometown.”

Cape May Brewing Co. designed this beer with the Coast Guard’s motto — Semper Paratus or “Always Ready” — in mind.

“We really wanted a beer that could be your go-to brew for any occasion,” says Director of Brewing Operations Jimmy Valm. “But we also like to brew beers that we at CMBC enjoy drinking, which usually means ‘HOPS!’ It took a few tries, but in the end I think we really nailed it with a beer that anyone can enjoy.”

Head Brewer Brian Hink agrees.

“The approachability is really on full display at first sip,” he says. “The aroma is intense, but it’s also intensely intriguing, and as soon as you try it you know you’re drinking something unique. The hopheads are going to love it, but the low bitterness, medium body, and enticing aroma really make this something for everyone.”

Cape May Brewing Company is celebrating the release of this distinctive brew with a release party on February 8th from 5-8pm. There, CMBC will debut their new Coast Guard discount — $1 off pints for active-duty and retired USCG members, year round.

For more information on Cape May Brewing Company — including for tours and tastings — see or call (609) 849-9933.

About Cape May Brewing Company:

Once upon a time, 20-something Ryan Krill earned a six-figure salary working in finance and real estate development in Manhattan, while his college roommate, Chris Henke, designed commercial satellites. During a summer weekend at the Jersey shore, they brewed a batch of beer with Ryan’s dad. “Should we open a brewery?” Ryan asked, only half-serious. But, by the following year, the three guys had secured a space at Cape May Airport where they concocted a makeshift brew system and honed their beer-making skills. In 2011, they started with one client. Today, there are hundreds of accounts in New Jersey and Pennsylvania proudly serving the guys’ award-winning recipes. And CMBC’s fearless leaders have never looked back.

21st Amendment Brewery expanding distribution to Arizona with Hensley Beverage Co.

February 2, 2018 - 3:32pm

Grand Canyon State, Get Ready! 21st Amendment Beer Rolling Out in AZ in February

(San Leandro, CA) – If you think about it, California and Arizona have probably had one of the most successful long distance relationships of all time. Offering what some may call “the best of the West,” the states have kept the love alive swapping travel stories of beaches and skyscrapers with those of Saguaro landscapes and starry night skies. And now, the two states have one more thing to celebrate – mutual access to cold cans of 21st Amendment Brewery’s acclaimed craft beers. Yes, you heard that right!

In partnership with Hensley Beverage Company, 21st Amendment will be coming in hot this February with an Arizona state-wide rollout and public-facing events throughout Phoenix, Scottsdale, Tucson and beyond during the better part of 2018.

“We have long awaited our entrance into the Grand Canyon State,” said Shaun O’Sullivan, Co-Founder and Brewmaster of 21st Amendment Brewery. “We know that the people of Arizona appreciate great craft beer, and we hope to please their palates with the likes of our flagship IPAs, delicious fruit beers and seasonal offerings.”

“As avid baseball fans, we’re excited that our beers will be in-market just in time for Spring Training,” added Nico Freccia, Co-Founder of 21st Amendment. “If you’ve had a cold slice of watermelon on the rim of your beer while watching a baseball game, you know exactly what I’m talking about.”

To kick-off the Arizona launch, 21st Amendment Brewery will be treating locals to a refreshing line-up of its finest crafts, including Brew Free! or Die IPA, El Sully Mexican-style lager, Blood Orange Brew Free! or Die IPA, and perhaps most exciting of all, an early seasonal release of Hell or High Watermelon wheat. All 21A beers will be available on draft, in six packs and select 15 pack assortments, including the brewery’s new Variety 15 pack.

“This market expansion has been a longtime coming,” concludes Dave Wilson, Co-Owner and President of 21st Amendment. “Thanks in large part to our new sales partnership with Brooklyn Brewery and Funkwerks, we are very eager to hit the ground running with established team members in the Arizona market and a promising new relationship with Hensley.”

For more information about where to find and purchase 21st Amendment beer throughout Arizona, visit

About 21st Amendment
In 2000, Nico Freccia and Shaun O’Sullivan opened the doors to the 21st Amendment brewpub in San Francisco’s historic South Park neighborhood with Freccia managing the restaurant and O’Sullivan spearheading the brewing process. In addition to quickly becoming one of the city’s favorite pubs, 21st Amendment began expanding beyond the Bay Area by helping to pioneer the movement to canned craft beer. In 2015, they opened a Brewery & Tap Room in San Leandro where most of their beers are made and canned. Known for artistic packaging, witty names and delicious brews, 21st Amendment offers year-round selections, seasonal offerings and its Insurrection Series of small-batch, limited releases. Sold in 26 states (including Arizona!), 21st Amendment is among the top 50 craft beer breweries in America.

Payette Aura Guava & Hibiscus Sour Ale cans added to year-round lineup

February 2, 2018 - 2:53pm

(Boise, ID) – Payette Brewing Company is excited to add a new beer to their year-round lineup, Aura Guava and Hibiscus Sour Ale in twelve-ounce canned six-packs this February. In 2017, this beer was part of a rotating twenty-two ounce Sour Ale bottle series. The Guava and Hibiscus variant stood out among the others, and claimed to be a new favorite. So much so, that it is now added to the 2018 canned lineup.

Payette Brewing has been known for their Lagers and India Pale Ales, so tapping in to the sour category has been a fun journey. The Payette brewers have developed an incredible recipe with the addition of guava and hibiscus making this beer full of tropical notes and extremely refreshing.

Payette Brewing brewer, Matt Watterson, sips the beer and poetically describes it as, “A nod to warmer days and drinking with friends in the sunshine, this incarnation of Aura plays on the refreshing and complex tropical flavors of guava and hibiscus. Tinted with hues of hibiscus petals and topped by an airy brilliant white head, this ale bursts with aromas of tangy cranberry and under ripe blackberries alongside poached pear and pomegranate. The flavors follow suit, ushered in with light, crackery pilsner malt notes and followed with strawberry and lemon zest fruitiness. A dry finish is aided by a faint tea-like bitterness and citrus-like acidity.”

Aura Guava and Hibiscus Sour Ale radiates a unique personality. Brewed using living cultures, which gives the beer complex characteristics with an aura of flavor about it that retain amusing, tart flavors. This beer lands at a modest 4% ABV and 9 IBU, is well balanced and incredibly thirst-quenching. Payette is excited to release Aura Guava and Hibiscus Sour Ale on February 16, 2018 at Payette Brewing Company, with the beer hitting taps and shelves shortly after across Idaho, Oregon, Washington, Nevada, Montana, Wyoming, Utah and Canada.

Hangar 24 alert: recent batches of core beers like Betty IPA and Orange Wheat may have off-flavors

February 2, 2018 - 2:14pm

Redlands, CA – Hangar 24 Brewery announced on Friday an issue with “a few recent batches of core beers like Betty IPA and Orange Wheat.” More below via the brewery’s latest email newsletter blast…


A message from owner Ben Cook on Hangar 24 off-flavored beer

This is Ben Cook, founder and president of Hangar 24 Craft Brewing. It has come to our attention through our quality-control process, and customer feedback, that a few recent batches of core beers like Betty IPA and Orange Wheat were not up to our standards, or yours. It is important to note the beers do not pose a health risk, they just exhibit sour notes intended for our other styles.

This affected a limited percentage of our production, and while we moved as quickly as possible to keep it off store shelves, we have become aware that some slipped our grasp. If any of it reached you, let me start by extending a personal apology. We will make it right. Please email for instructions on how and where to have it replaced, providing your name, phone number, retail location where the beer was purchased and the city where you reside.

Know that we have evaluated and addressed our production practices to make sure this never happens again. Our commitment to quality includes an open communication with our customers when we fall short. We are part of one of the most loyal communities in craft beer and we will never take that for granted.

Ben Cook

Epic Big Bad Baptista – Release #8 DEN #4799 – recalled for off-flavors

February 2, 2018 - 1:51pm

Epic Big Bad Baptista label from 2016

(Denver, CO) – Epic Brewing is calling for an immediate withdrawal of a single batch of Big Bad Baptista – Release #8 DEN #4799, which was bottled on 11/9/2017, after receiving several reports over the past few weeks of developing off-flavors in the beer. We are working with our distribution partners and retailers to immediately withdraw as much beer as possible. The following states received release Big Bad Baptista – Release #8 DEN #4799:

Colorado, Ohio, Pennsylvania, New Jersey, North Carolina, Idaho, the Bay Area of California, and Austin, Texas.

When we received the first complaints we immediately began pulling samples and testing the beer in-house to track down the cause of the issue. Here is what we found:

Through sensory analysis, our team discovered varying levels of a buttery, off-flavors from nearly undetectable to overwhelming levels, thus confirming the reports that had been sent to us by consumers.

The micro-testing we conducted confirmed a bacterial presence in both the bottles and kegs that were sampled. Samples have been sent to a third-party lab for further identification of the bacteria strain. This bacterial infection results in flavor issues with the beer, but is not harmful.

Our protocol for every beer we release is to run both sensory and microbiological analysis on each batch before it’s packaged, screening for off-flavors and possible beer spoilers.

Regrettably, in the case of Big Bad Baptista – Release #8 DEN #4799, our records indicate that our standard testing protocols simply didn’t happen, which was a failure of the system we have in place to prevent these types of issues.

If you are a retailer who has Big Bad Baptista – Release #8 DEN #4799 in stock please contact your local Epic Brewing distributor to have the product replaced or credited. If you are a customer who purchased Big Bad Baptista #8 we have implemented a simple claim process. Please email with the following information:

First & Last Name

Shipping address

When and where the beer with purchased

A photo of the stamped information on the side of the label

We want all of our customers to know we are taking this situation seriously and want the opportunity to make things right with anyone who purchased a bottle or keg of Big Bad Baptista – Release #8 DEN #4799 and we apologize for any disappointment we may have caused.

Epic Brewing Company, LLC was opened in May of 2010 in Salt Lake City and expanded to Colorado in 2013. Epic is known for its passion for style and currently offers over 40 distinctly different bees. Epic is distributed in the following states: Arizona, California, Colorado, Idaho, Illinois, Indiana, Maryland, Massachusetts, Michigan, Minnesota, Montana, North Carolina, New Jersey, Nevada, Ohio, Oregon, Pennsylvania, Rhode Island, Texas, Utah, Virginia & Washington D.C., Washington, Wisconsin, & Wyoming.

Offshoot Beer Relax ‘It’s just a hazy IPA’ first beer to hit distribution, go year-round

February 1, 2018 - 8:18pm

Relax – it’s just the first canned hazy IPA released from Offshoot Beer Co. outside of the brewery EVER!

(Orange County, CA) – Relax – it’s just a hazy IPA. But not just any IPA. This is the first year-round release from Offshoot Beer Co.

Starting this February, fresh 4-packs of Relax [it’s just a hazy IPA] will be rolling off the canning line and into craft beer stores throughout Southern California, Northern California, Washington, D.C., and Virginia. For the first time ever, cans from Offshoot Beer Co. will be available beyond the brewery.

Relax [it’s just a hazy IPA] embraces the new way to enjoy IPA – unfiltered, fresh and full of hop flavor and aromatics… without the bitterness to stand in the way of kicking back with a juicy beer. It features a combination of Citra, Centennial, Simcoe and Amarillo hops, imparting fruity, tropical and citrusy notes to complement the round, soft mouthfeel of a hazy IPA.

“Offshoot Beer Co. has allowed us to branch off in new directions, continue our passion for experimentation and explore the art of developing hop-forward beers,” said Patrick Rue, founder of The Bruery and its hoppy offshoot, and one of just 16 individuals to earn the title of Master Cicerone®. “Now such a pursuit will be within arm’s reach for fans of independent craft beer from coast-to-coast looking to relax with a fresh can of hazy IPA any day of the week.”

Experimental and barrel-aged beers from The Bruery and sour and wild ales from Bruery Terreux are distributed in nearly 30 states. Relax [it’s just a hazy IPA] will cover a much smaller footprint to ensure cans are shipped cold and arrive in peak condition at fine purveyors of craft beer in select markets.

Since the launch of Offshoot Beer Co. in April 2017, cans have been sold directly from the brewery and exclusively to members on its Interest List ( . The most exclusive members, those in the company’s Reserve Society and Hoarders Society, enjoy an ongoing discount and priority access to every can release from Offshoot Beer Co. To date, Offshoot Beer Co. has canned 20 different limited release hoppy beers – including hazy IPAs, double IPAs, triple IPAs and a cream IPA with fruit. One of the brewery’s first releases, Fashionably Late, was named the #2 IPA in America by Draft Magazine in 2017.

“After nearly a year of developing special releases, we couldn’t be more excited to dial in a fresh new beer that’s available year-round to even more fans,” added Rue. “If you’ve been wondering what it would taste like if The Bruery made a hazy IPA, this is it. You won’t find a more approachable and accessible 4-pack on the market.”

* Hops: Citra, Centennial, Simcoe, Amarillo
* Malts: 2-row, oats
* Yeast: London III
* ABV: 6.8%
* Availability: year-round (4-packs of 16-oz. cans and draft) in select markets

Looking for fresh 4-packs of Relax [it’s just a hazy IPA]? Use the Beer Locator ( to find beers from The Bruery, Bruery Terreux and Offshoot Beer Co. Cans of this latest release will premiere at the Tasting Rooms at The Bruery and Bruery Terreux on Friday, February 2. It will also be offered to List members via for shipping within California through February 4. Relax [it’s just a hazy IPA] will begin its voyage to Northern California, Southern California and Washington, D.C. markets the week of February 5.

Join the Offshoot Beer Co. Interest List ( for additional information and access to the brewery’s limited release beers. New limited release beers from Offshoot Beer Co. will continue to be released monthly via to List members, and available to pick up in California and Washington, D.C., or ship within California.

Find @OffshootBeerCo on Facebook ( , Twitter ( and Instagram ( .

The Bruery was founded in 2008 by Patrick Rue, now a Master Cicerone®, after he found homebrewing to be of greater interest than law school. Innovation has driven The Bruery to create one-of-a-kind barrel-aged, sour and experimental beers since its inception. In 2015, The Bruery moved its sour beer production to the Bruery Terreux co-brand in Anaheim, CA, while The Bruery continues to craft non-sour and spirit barrel-aged beers at its original site in Placentia, CA. Bottles and draft from The Bruery and Bruery Terreux are distributed in nearly 30 states, including Washington, D.C. In 2017, Offshoot Beer Co. was born, specializing in hoppy beers packaged in 16-oz. cans, released in limited supply directly from the brewery for fresh enjoyment. Fresh cans of Relax [it’s just a hazy IPA] can be found in Southern California, Northern California, Washington, D.C., and Virginia.

The Bruery offers three different tiers of Society memberships, each with their own level of access to limited release beers, discounts on purchases, in-store perks, and access to Society-exclusive events and merchandise. Additional information is available at

Chatham Brewing announces major renovations to taproom beginning Feb. 5

February 1, 2018 - 2:15pm

[Photo Credit: Relentless Awareness]

Renovations to increase guest experience; increases staging area for entertainment

(Chatham, NY) – Chatham Brewing, Columbia County’s first and finest brewery in New York’s upper Hudson Valley, has announced their Main Street taproom will undergo a major renovation – the first since moving to their current location in 2014 – that will enhance the overall visitor experience.

Since moving into their Main Street brewery and taproom location in 2014, Chatham Brewing has become a major destination for craft beer fans up and down New York’s Hudson Valley. Since then, demand in the taproom has exceeded expectations, in which a renovated taproom is needed to handle further growth.

“As our brewing operations and distribution have increased, so has the popularity of our taproom,” said Tom Crowell, co-founder and owner, Chatham Brewing. “The renovation will further enhance the experience for regular visitors to the taproom and will surely standout to first-time guests.”

Renovations, set to take place from Feb. 5 through Feb. 16, will include a rebuild of the bar into a horseshoe configuration adding seats, rearrangement of the entertainment staging area, removal of interior walls to create a more open appearance, and improved flow.

A grand reopening party is set for mid-February.

Additional company information can be found online at, on Facebook (, and on Twitter (@ChathamBrewing), and on Instagram (@ChathamBrewing).

Ken Grossman and wife donate $1 million to Butte College as part of free tuition drive

February 1, 2018 - 2:04pm

[Ken Grossman, founder of Sierra Nevada Brewing Company / photo credit to brewery]

(Oroville, CA) – Butte College announced this week a huge donation from a familiar face in the craft beer industry. More below via the college website:

‘Butte College President Samia Yaqub has announced Butte College will offer a new program that provides free tuition and fees for students beginning in Fall 2018. The Butte College Promise Scholarship Program will offer two semesters of free tuition and fees for first-time, full-time college students. The program will be funded by a combination of state and private funds. The college recently received the largest gift in its history to help jump-start its fundraising effort. This $1 million donation, thanks to the generosity of alumni Ken Grossman, founder of Sierra Nevada Brewing Company, and his wife, Katie Gonser, will partially fund the new Butte College Promise Scholarship Program. The college’s fundraising goal, to fully implement this program, is projected to be $2.7 million.”

Read the full announcement here.

Ninkasi Spring IPA Variety 12-Pack features mix of nine bottles, three cans

February 1, 2018 - 1:41pm

Eugene, OR – Highlighting an assortment of IPAs, Ninkasi Brewing Company offers up the perfect way to enjoy this ever-evolving beer style no matter the occasion. Following the release of the first Ninkasi beers in cans, Ninkasi opted to offer even more variety by mixing cans and bottles in its newest Spring IPA Variety 12-Pack. Available February through April, the new variety pack includes 12-ounce bottles of Total Domination IPA, Dawn of the Red IPA, Tricerahops Double IPA, and 12-ounce cans of the brewery’s latest release, Prismatic Juicy IPA.

“We’re thrilled to bring our customers a variety pack perfectly suited for any drinking atmosphere,” says Sarah Johnson, Ninkasi Chief Customer Officer. “Whether looking for something bold and hoppy, or tropical and juicy, in cans or in bottles, this Spring IPA Variety pack demonstrates the diversity of the IPA style.”

Hitting the shelf February 2018, the Spring IPA Variety 12-Pack includes:

Total Domination IPA – 6.7% ABV, 81 IBU
This decidedly balanced Northwest IPA celebrates our love of hops. A delightful blend of citrus and floral hop notes dominate the senses while a trio of malt adds a clean finish. Totally hoppy, totally drinkable; the name says it all.

Dawn of the Red IPA – 7.0% ABV, 66 IBU
Bursting with tropical notes, this Red IPA captures the bright complexity of El Dorado and Mosaic hops. An assertive hop presence is carried by a subtle caramel backbone, unearthing a beer that is flavorful and juicy.

Tricerahops Double IPA – 8.0% ABV, 84 IBU
A colossal hop profile defines this deceivingly drinkable Double IPA. Earthy and floral hops meld with a generous amount of malt, making Tricerahops incredibly bold and balanced. Hoppy, intensely flavorful and smooth, it’s double everything you already love in an IPA.

Prismatic Juicy IPA **In Cans!** – 5.9% ABV, 36 IBU
Juicy hops burst with notes of pineapple, passionfruit and guava in this irresistibly flavorful IPA. Dry-hopped with Mosaic and Simcoe CRYO HOPS(r), Prismatic offers a deliciously colorful hop experience.

Ninkasi’s Spring IPA Variety 12-Pack will be available throughout each of the 12 states where its beer is sold. Find Ninkasi retailers by visiting the Ninkasi Beer Finder.

About Ninkasi Brewing Company
Founded in 2006 by Jamie Floyd and Nikos Ridge, Ninkasi Brewing Company continues to grow from its first batch of Total Domination IPA to the 33rd largest craft brewery in the United States. Independently owned and operated in Eugene, Ore., Ninkasi’s Flagship beers include Total Domination IPA, Tricerahops Double IPA, Dawn of the Red IPA, Hop Cooler Citrus IPA, Prismatic Juicy IPA, Pacific Rain Northwest Pale, Yours Truly Easy-Drinking Ale, Helles Belles Helles Lager, and Vanilla Oatis Oatmeal Stout. Ninkasi beers are sold throughout Alaska; Alberta; Arizona; California; Colorado; Idaho; Maryland; Nevada; New York; Oregon; Utah; Washington; Virginia; and Vancouver, British Columbia. Committed to community support and giving, Ninkasi’s Beer Is Love program offers donations to 501(c)(3) organizations throughout its footprint. For more information, call 541.344.2739 or visit

CRYO HOPS(r) is a registered trademark of Yakima Chief – Hopunion, LLC, Yakima WA.

Omaha-area Exit 442 brewery group marks Groundhog Day with barrel-aged beer releases

January 30, 2018 - 7:48pm

Exit 442 Celebrates Groundhog Day with Barrel-aged Beer Releases and a free Brewery bus tour.

(La Vista, NE) – The members of Exit 442; Infusion Brewing Company Southwest, Nebraska Brewing Company, Kros Strain Brewing Company, Pint Nine Brewing Co. & Patriarch Distillers/Soldier Valley Spirits joined forces for a Groundhog Day Barrel-Aged Beer Release & Bus Trip on Friday, February 2nd, 2018 from 4 pm to 10 pm.

Each brewery received two whiskey barrels from Soldier Valley Spirits last fall, and aged an exclusive beer in them, all of which will be tapped on Groundhog Day 2018! A free “Hop on Hop Off” shuttle bus will run continuously between all 5-member locations from 4:00PM -10:00 PM. The bus will begin at Infusion Brewing Co (6271 So 118th). Park your car at any location and hop on to easily enjoy all the specialty fermented liquids our members have created for this unique event.

Patriarch Distillers/Soldier Valley Spirits will be serving PATRIARCH WHISKEY – Patriarch Whiskey is a well-balanced spirit that’s easy to drink mixed or straight! It carries traditional rye and wood notes, with a smooth and slightly sweet finish.

Infusion Brewing Company Southwest will be serving Barrel-Aged Bensonator Doppelbock -In addition to the malty, roasty goodness you expect from our standard Bensonator Doppelbock this beer has taken on delightful oak & whiskey notes to create a truly unique & delicious beer. 9.7% ABV | 22 IBU

Nebraska Brewing Company Brewery & Tap Room will be serving Punxsutawney’s Panacea -Available on co2 or Nitro. Our winter warmer, with subtle notes of cinnamon, nutmeg, & clove, attains additional warmth from its time in the barrel. This one will keep your shadow away & winter behind you. 7% ABV

Pint Nine Brewing Co. will be serving Winter Soldier Imperial Stout – Hints of dark chocolate & cocoa. smooth oak character & subtle boozy notes. 8.7% ABV | 70 IBU

Kros Strain Brewing Company will be serving Barrely Wine Barrel Aged Barleywine – a 12% ABV beer that Starts with a touch of Toffee on the nose, then Sweet & malty with a touch of hops & dried stone fruits in the flavor, finally a kiss of whiskey & slight oakiness. 12% ABV.

Exit 442, Omaha’s First Fermentation District, is a group of like-minded craft beverage producers located off Nebraska Interstate 80, Exit 442, founded in 2017 to help promote craft beverage awareness in SW Omaha. For additional information or media interviews, please contact one of the association members.

Session Tangerine Twist now available in seasonal rotation

January 30, 2018 - 6:58pm

New Session Tangerine Twist is a Bright Spot in Winter
This super drinkable winter-time golden ale is as refreshing as it is juicy

Hood River, OR – Measuring a summer’s day is now possible regardless of season. Session Tangerine Twist – new to the Session Series – will help you get your Sesh on like you’ve just paddled in from the surf, even if there’s snow in the forecast.

“We wanted the tangerine to come through in this lightly hopped pale ale,” says Full Sail Brewing Brewmaster Greg Doss. “A hint of Cascade hops gives Session Tangerine Twist a natural citrus character and a twist of lemon rounds it out.” Tangy aromas of citrus zest and tangerine burst from this golden, refreshing ale.

The citrus fruits make this brew multi-dimensional while still being light and drinkable, in line with the rest of the Session Series. It’s everything you love about Session, with a twist!

When Full Sail launched the Session brand 12 years ago, it quickly became the hottest new craft-beer brand on the market, which has since brought home 100 medals, including 40 golds. Session’s not a micro, a macro, or an import, but in a way it’s a little bit of each. You see, virtually everyone who likes beer likes Session. It’s a brand that’s accessible without being ordinary. Totally drinkable, but never at the expense of character. And now, just for winter, there’s Session Tangerine Twist. Available January through April in the Session Series 12-pack, Session Mashup variety 12-pack and on draft. 5.2% ABV, 20 IBUs.

About Full Sail Brewing Company
Perched on a bluff in Hood River, Oregon, overlooking the mighty Columbia River’s epic wind and kite surfing and the snow-capped volcanic peak of Mt. Hood, Full Sail is a true craft-brewing pioneer. Since 1987, Full Sail has been pouring pure Mt. Hood water, local ingredients and responsible processes into each and every pint. Full Sail’s brews and sustainable practices have garnered more than 300 national and international awards, including more than 200 gold medals and Beverage World’s “Craft Brewer of the Year” distinction. From Full Sail Amber and IPA to Session Lager and bourbon barrel-aged beers, Full Sail consistently strives to brew complex, balanced and ridiculously tasty beers. Learn more at

Magic Hat and Dropkick Murphys’ Barroom Hero Pub Ale collab to debut in February

January 30, 2018 - 6:19pm

(South Burlington, VT) – Magic Hat Brewing Company is announcing a new collaboration with legendary Boston Celtic punk rockers, the Dropkick Murphys. The brewer met the band after learning about their non-profit charity, the Claddagh Fund, and soon after, the band visited Burlington to try their hand at brewing alongside Magic Hat’s brewers. The result of their mutual love of charity and ale is Barroom Hero.

An Ale Designed with Much in Mind

Barroom Hero is a traditional English “pub ale,” dark amber in color and with a roasted coffee aroma that invites the imbiber into a smooth caramel and chocolate malt finish.

“We all agreed this was the perfect beer to join the band on their upcoming U.S. tour,” said Chris Rockwood, head brewer at Magic Hat. “It’s genuine, with body and flavor. Not another red ale or stout.”

The beer’s art was created by Magic Hat’s in-house label artists along with Cambridge, MA, tattoo artist, Dave Norton of Pino Brothers Ink, an accomplished designer and close friend of the band. During the creative brainstorming of the beer’s label, Magic Hat and the Dropkick Murphys agreed that the attributes of the Claddagh ring needed to be represented: Friendship, Love and Loyalty.

Honoring The Claddagh Fund Charitable Foundation

Barroom Hero benefits the Claddagh Fund, a charity created in 2007 by Dropkick Murphys front man, Ken Casey. The Claddagh Fund’s mission is to raise money for the most underfunded non-profit organizations that support the most vulnerable populations in our communities.

“The Claddagh Fund has become the driving force behind what keeps the band so motivated, said Casey. “After a while being a musician, it’s nice to have purpose, and hopefully this carries on long after the band’s done.”

Barroom Hero starts shipping in February, in time for the band’s spring U.S. tour and St. Patrick’s Day, and will be available for a limited time through the summer in 4-packs of 16oz cans and on draught.

Magic Hat Brewing Company & Performing Arts Center
Please Drink Responsibly

Cigar City Brewing launches Chicago distribution with Windy City starting mid-Feb.

January 30, 2018 - 4:15pm

Tampa, FL – Cigar City Brewing continues to expand the distribution footprint for its world-class beers with the addition of the Chicago metro area to the Tampa-based brewery’s distribution network. CCB has partnered with Windy City Distributing to distribute its portfolio of unique ales and lagers, including the award-winning Jai Alai IPA. Kegs and twelve ounce cans of Jai Alai IPA, Invasion Tropical Pale Ale and their newest year-round offering Guayabera Citra Pale Ale will be available throughout Chicagoland beginning on February 19th.

Looking to build on the strong relationship between Windy City Distributing and their CANarchy portfolio-mates Oskar Blues Brewery and Perrin Brewing, Cigar City Brewing enters the Chicagoland market poised for strong and sustained growth following their launch. One of the fastest growing brands in the country, CCB boasts the best selling craft six-pack can through national IRI reporting in Jai Alai IPA with other year-round and seasonal offerings complementing. National and international awards and accolades have garnered attention for the brewery since their inception in 2009.

“Chicagoans know their beer and we’re confident that we can make a splash in the area with our unique, Florida-inspired offerings,” says CCB’s El Lector Neil Callaghan. “Windy City Distributing’s team knows the market better than anyone and their world-class operation will allow us to grow in an organic, viable way. Plus, we get to go out for deep-dish pizza with the Windy City team!”

Windy City Distributing President Bob Collins says, “Windy City Distributing has had a tremendous relationship with Oskar Blues Brewing for the past 6 years. We are thrilled to be taking this next step with our supplier partner by bringing Cigar City Brewing and their award winning beers to Chicagoland. We’ve been courting the Cigar City Brewing team since 2013 because the Chicagoland consumers have been clamoring for the beer. Well, the wait is over and we are so very proud to be representing this incredible brewery.”

Market launch events will be taking place throughout Chicago in March with numerous Cigar City Brewing representatives travelling from Tampa to celebrate with Chicagoans. These events will feature additional Cigar City Brewing beers and will be incredible opportunities for Chicago’s craft beer fans to learn about Cigar City Brewing’s history and its award winning beer from the people who know it best.

Cigar City Brewing’s beer, including award-winning Jai Alai IPA, will be available in fourteen states encompassing Florida, Georgia, Alabama, Virginia, Pennsylvania, New York, New Jersey, Tennessee, North Carolina, South Carolina, Colorado, Utah, Texas and Illinois starting in mid-February. Cigar City Brewing’s ales and lagers are also exported to Denmark.

Visit Cigar City Brewing’s website [] for full beer information and to find CCB beer closest to you.

About Cigar City Brewing:
Cigar City Brewing, makers of Jai Alai IPA and Hunahpu’s Imperial Stout, was founded in 2009 by Joey Redner with the goal of creating world-class beer that reflected the flavors and history of the Tampa region. This unique approach resonated with local and national markets and the brewery has quickly to produce over 90,000 barrels of beer annually. Along with Oskar Blues Brewery, Perrin Brewing, Squatters Craft Beers and Wasatch Brewery, Cigar City Brewing is a part of CANarchy, a craft brewing collective that represents the largest canned craft beer supplier in the country.

Sprecher Brewery returns to Milwaukee’s Walker’s Point neighborhood after 25-year absence

January 30, 2018 - 3:43pm

(Glendale, WI) – In 1985, Randy Sprecher opened Milwaukee’s first brewery since Prohibition at 730 W. Oregon St., in the Walker’s Point neighborhood. In 1992, Sprecher Brewery received a vacate notice. Soon after the canal wall and then the parking lot fell into the Menomonee River Channel. In 1993, Sprecher moved his brewery to Glendale, a suburb just outside the city limits. Since that time Sprecher has been a production brewery, a tourist destination and event space. Twenty-five years later, the brewery has the rare chance to return to its old stomping grounds in Walker’s Point. “Why not? I’m looking forward to it,” said founder Randy Sprecher.

A space two blocks away from the original brewery – 706 S. 5th St., the space previously occupied by Brenner Brewery – became available and Sprecher seized the opportunity to open an off-site taproom, which it is calling “Sprecher Milwaukee.” The space has twenty-four working tap lines, furniture and brewing equipment left by its former occupant. “There’s so much interest from every direction, we’re feeling really welcome. And we’re working round the clock to get this place ready by our planned February 17th opening,” said Sprecher president Jeff Hamilton. “We weren’t actively looking to open a taproom, but when something this good happens it’s foolish to say no. Walker’s Point has become a hub for Milwaukee craft beer and the craft beer community. This space allows us to present a different experience than we offer in Glendale.”

When asked about plans for the taproom Hamilton replied, “It happened so quickly we are still putting things in place. We’re going to have some memorabilia from the original Sprecher Brewery in Walker’s Point. We’ll have 20+ beers and a couple of our sodas on tap. Folks from all different areas of the brewery (brewhouse, lab, production, sales) will beertend.

“Most people have never had access to the incredible range of beers we produce so we’re going to make it easy and fun by offering several unique flights, and a lot of other options you won’t find anywhere else. We plan to serve individual beers in the appropriate glassware. And yes, there will be beer related activities. In a nutshell, this taproom is a celebration of Milwaukee’s historic and contemporary craft beer culture.”

Sprecher Milwaukee at 706 S. 5th St in Walker’s Point opens February 17th. Soft openings and other public events will take place at the taproom prior to the official opening.

Sprecher Brewery has no plans to move from its Glendale production facility and gift shop located at 701 W. Glendale Avenue. The Glendale location – which includes the brewhouse, bottling line, taproom, Rathskellar and gift shop – remains open to the public for brewery tours, events, shopping, and drinks in the indoor beer garden taproom.

About Sprecher Brewing Company:
Maker of award-winning beers and sodas, Sprecher Brewing Company is Milwaukee’s first craft brewery since Prohibition. Established by Randal Sprecher in 1985, Sprecher continues to be a leader in Wisconsin’s craft brewing industry.

Sprecher Brewery, the Sprecher Gift Shop and Indoor Beer Garden are located at 701 W. Glendale Ave, Glendale, WI. The Gift Shop and Indoor Beer Garden are open Monday – Saturday, 11am – 6pm; Sunday, 11am – 5pm. Tours offered daily. More information about the brewery history, products, tours and Gift Shop hours can be found at, or by calling 414.964.2739.

Sprecher’s Walker’s Point taproom – Sprecher Milwaukee at 706 S. 5th St. – is scheduled to open February 17th. Visit Sprecher Brewery on facebook, Instagram, twitter and for up to the minute details about hours and pre-opening events.

New Belgium appoints new Vice President of Marketing, Shaun Belongie

January 30, 2018 - 3:23pm

Belongie brings over 13 years of successful consumer packaged goods experience to 100% employee-owned brewery

(Fort Collins, CO) – New Belgium Brewing is pleased to announce the appointment of Shaun Belongie to the Executive Leadership Team as Vice President of Marketing effective Jan. 22, 2018.

Shaun has over 13 years of experience in consumer packaged goods, most recently as a Portfolio Director for Nestle Purina, where he led global flagship brands with a highly innovative approach to product development, communications and digital strategy. Shaun brings a range of marketing skills and experience to a fast-growing craft beer scene at a time when New Belgium looks to explore new opportunities after achieving a national distribution footprint in 2017.

“Shaun is a seasoned brand builder with proven expertise envisioning and executing marketing strategies for global lifestyle brands,” said New Belgium CEO Steve Fechhiemer. “We searched far and wide to find the ideal candidate, and Shaun’s demonstrated talent for sheparding breakthrough creative will be tremendously important as we compete in this dynamic landscape.”

In his time at Nestle Purina, Shaun developed wildly popular digital content that has generated more than 100M YouTube views and 3M iTunes app downloads.  

”I couldn’t be more excited to join the amazing team at New Belgium,” said Shaun Belongie. “The creativity, passion, and caring that have been foundations of the company from the very start set it apart as something really special. I think there’s such a great opportunity to share that story with a new generation of beer drinkers.”

Shaun transitions into his role at New Belgium as the brewery celebrates 26 years of producing world-class beers. As a 100% employee-owned B Corp, New Belgium continues on its mission to demonstrate that business can be a force for good.  

About New Belgium Brewing

New Belgium Brewing, makers of Fat Tire Belgian Style Ale ( and a host of Belgian-inspired beers, is recognized as one of Outside Magazine’s Best Places to Work, one of the Wall Street Journal’s Best Small Businesses and tops Bicycling Magazine’s Best Companies for Cyclists. The 100% employee-owned brewery is a Platinum-level Bicycle Friendly Business as designated by the League of American Bicyclists, one of World Blu’s most democratic U.S. businesses, and a Certified B Corp ( . In addition to Fat Tire Belgian Style Ale, New Belgium brews fifteen year-round beers ( ; Citradelic Tangerine IPA, Fat Tire Belgian White, Voodoo Ranger IPA, Voodoo Ranger Imperial IPA, Voodoo Ranger 8 Hop Pale Ale, Voodoo Ranger Juicy Haze IPA, Sour Saison, Honey Orange Tripel, Dayblazer Easygoing Ale, Tartastic Lemon Ginger Ale, 1554 Black Ale, Bohemian Pilsner, Abbey Belgian Ale, Trippel and a gluten-reduced beer, Glutiny Pale Ale. To learn more, visit ( and follow the brewery on Facebook ( , Twitter ( or Instagram (

Maui Brewing Co. to open full service restaurant at Kihei brewery location

January 30, 2018 - 2:34pm

Local Brewery to Add a Full Service Restaurant to Their Craft Offerings

(Kihei, HI) – Maui Brewing Company will open its second Maui restaurant on Sunday, February 4, 2018 at its Kihei brewery location. The 8,500 square-foot restaurant will bring brewery-to-table dining to life while continuing to build upon the innovative, independent spirit of its craft brewing heritage.

The open-air, family-friendly restaurant will be located adjacent to the brewery’s tasting room at 605 Lipoa Parkway in Kihei, and will feature indoor and outdoor dining.

MBC Founder and CEO, Garrett Marrero states, “We’re excited to open the restaurant at Maui Brewing Company Kihei as it has been part of the vision for our brewing headquarters for a long time to integrate craft beer focused food into the production space. With a direct view of the brewhouse and distillery from the restaurant, our guests will feel immersed in the craft brewing culture. We’re extremely proud of our team as they have been working tirelessly to deliver a great experience.”

“At our Kihei restaurant, we’re excited to celebrate the brewery’s history, passion for the craft beer way of life, and fiercely local commitment throughout every aspect of our operations,” said Chris Thibaut, CEO of restaurants at Maui Brewing Company. “The brewery space in and of itself is like a work of art, so we’re really excited to build upon that through the new restaurant space.”

The menu at the new restaurant was designed by Angela Terry, Maui Brewing Company Menu Director, and is inspired by both island and brewpub favorites. Critically acclaimed chef, Terry Lynch will serve as executive chef at Maui Brewing Company, where each dish features items from local, master craftsman as well as in-house, made from scratch elements that emphasize fresh, local ingredients. Executive Chef Lynch has travelled, trained, and worked around the world and was most recently an executive chef and partner in the Lettuce Entertain You restaurant group and a restaurant consultant.

With over 36 craft beers on tap, the list for Maui Brewing Company’s Kihei restaurant includes its flagship line-up of beers: Bikini Blonde Lager, Big Swell IPA, Pineapple Mana Wheat and Coconut Hiwa Porter – as well as limited release beers like Makawao Wheat, Waimea Red, POG IPA and Lilikoi Saison. Comrade Crafts – beers made by other craft breweries – including varieties that are not available on draft anywhere else on island will also be featured at this location. All of the beers offered on tap will be available for purchase in growlers and crowlers, which can be enjoyed responsibly outside of the restaurant.

Maui Brewing Company worked with award-winning WCIT architecture to create a dining experience that is enhanced by a craft industrial design that incorporates both the craft beer heritage as well as the rich history and landscape of Maui. The company’s passion for the craft beer way of life is showcased throughout the restaurant with keg walls and artful representations of beer ingredients.

Maui Brewing Company Kihei will be open every day from 11:00 a.m. to 10 p.m.

This year, MBC will also expand its natural soda offerings, add distilled spirits and canned craft cocktails to the brand. MBC is a fiercely local company and has remained steadfast regarding local production. The MBC team are stewards of their communities and the ‘aina, and curators of the craft beer way of life. Their beers have been recognized worldwide for quality and innovation.

For more information, visit or follow @MauiBrewingCo on Facebook, Instagram, and Twitter.

Michelob ULTRA releases Super Bowl spot featuring Chris Pratt

January 30, 2018 - 11:41am

“These days, I’m trying to stay in top shape for work. So when I see a beer I can’t help but squint my eyes and imagine a treadmill. Specifically how long I’ll have to be on that treadmill to burn off the beer,” said Chris Pratt. “Michelob ULTRA has only 95 calories and 2.6 carbs so… I can run that off very easily. Probably in like 10 seconds? (I run 85 mph) Which really makes you wonder why I’m not playing IN the Super Bowl. I know. So anyways, Michelob ULTRA doesn’t throw off my workout routine. And it tastes great. So… That’s what I call a win win.”

Michelob ULTRA believes it’s possible to be active while still enjoying a beer with a clean, refreshing taste, which is why the brand teamed up with Pratt – known for his charismatic sense of humor and notable personal fitness regimen – to create an ad that celebrates this fit and fun lifestyle. To view “The Perfect Fit,” visit:

“The Super Bowl is a huge stage, and we are really excited to partner with Chris Pratt, whose dynamic personality and passion for fitness embody the spirit of our brand so perfectly – and make him the ideal choice to share this message with viewers around the country,” said Azania Andrews, vice president, Michelob ULTRA. “When it comes down to working out or enjoying a beer with friends, Michelob ULTRA wants people to know that you don’t have to choose between one or the other. That’s what it means to Live ULTRA.”

As a sequel to “The Perfect Fit,” Michelob ULTRA will air a second spot – “I Like Beer” – in this year’s Super Bowl. This will be the first time that Michelob ULTRA has had two spots in the big game. Featured in this commercial, in addition to Chris Pratt, are: US Open Golf Champion Brooks Koepka, 11-time World Surf League Champion Kelly Slater and 2017 NYC Marathon winner Shalane Flanagan, all known for their commitment to living an active, balanced lifestyle. The ad brings these personalities together to sing along to “I Like Beer” – re-recorded by country music artist, Jon Pardi – a new anthem for Michelob ULTRA that demonstrates how it’s possible to be fit and still enjoy a beer. “I Like Beer” will be released later this week.

FCB Chicago is the lead creative agency for both TV spots.

The two ads kick off an exciting 2018 for Michelob ULTRA and its “You Can Do Both” campaign. Throughout the year the brand will provide exciting moments for consumers, including 95,000 fitness-focused experiences. To celebrate its commitment to bringing the fun back to fitness beyond Super Bowl, Michelob ULTRA has teamed-up with multiple fitness partners to offer a variety of exciting experiences from now through May 5, which consumers can enter to win each day by visiting Partners for the 95,000 experiences include ClassPass and, as well as local fitness studios around the country.

For information, visit or follow @MichelobULTRA on Facebook, Twitter and Instagram.

About Michelob ULTRA
Introduced in 2002, Michelob ULTRA is currently the fastest growing beer brand in the United States by share. With just 95 calories, 2.6 carbs and an exceptional taste, it is the superior light beer that celebrates the active, balanced lifestyle of its drinkers that includes both fitness and fun. Brewed for those that live fit and fun, Michelob ULTRA’s choice of grains and extended mashing process leads to its refreshing taste and fewer carbohydrates. It is brewed with the finest barley malt, rice, all-imported hops and a pure-cultured yeast strain, all of which reflect Anheuser-Busch’s commitment to brewing quality. For more information, visit