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Schlafly Beer Frugi-Four Sampler Pack arrives next week

April 18, 2018 - 9:02am

The Saint Louis Brewery announces sampler pack of four distinct beer styles featuring four different fruits for the warm-weather season

(St. Louis, MO) — Schlafly Beer announces the release of the Frugi-Four Pack, a 12-pack sampler showcasing four distinct beer styles that highlight four different fruits. Three bottles of each of the beers will be included: Pineapple IPA, Passionfruit Saison, Coconut Crème Ale and Tangerine Lager. The fruit-forward pack showcases the Schlafly brewing team’s commitment to brewing beer with real fruit. The largest, locally owned brewery prides itself on extracting the most flavor from the true fruit without artificial flavors and coloring.

Founding Brewer Stephan Hale says, “From our seasonal Raspberry Hefeweizen to our fall seasonal Pumpkin Ale, we’re proud of our expertise in brewing with real ingredients. This pack captures the spirit of a frugivore, a fruit-eating mammal that depends on the nutritional value of fruit. These fun, bright flavors for summer showcase how fruit beer can fit any style from Saisons to IPAs.”

For example, Schlafly brings the tropics to Belgium with the Passionfruit Saison (6.0%), a cloudy wheat beer with sweetness and spice with depth and subtlety. After a successful tasting at Schlafly’s Hop in the City and Cabin Fever festivals, Tangerine Lager (5.5%) makes it to packaging as a traditional lager with a touch of sweetness. Tropical-inspired styles are perfect for summertime, including the Pineapple IPA (6.0%), the perfect mix of hoppy, fruity beer and juicy pineapple, and Coconut Crème Ale (5.5%), the American-style wheat ale created by fermenting coconuts and pineapples and then aging the beer on toasted coconut flakes.

From the winter-season’s Stout Bouts to the summer Hop Trial pack, samplers showcase Schlafly’s commitment to encourage Schlafly consumers to try different styles and unexpected flavors throughout the year. Schlafly Beer’s Frugi-Four Sampler Pack will be available for purchase in St. Louis and across Schlafly’s distribution on April 23, 2018. For more on Schlafly Beer’s distribution, visit

About Schlafly Beer:

Schlafly Beer, St. Louis’ largest locally-owned, independent craft brewery, proudly offers over 60 unique styles of beer. Each is handmade at the Tap Room in Midtown St. Louis or Schlafly Bottleworks in Maplewood. Utilizing 102 hop varietals, 77 malts and grains, 59 different spices and fruits and 10 separate yeast strains from around the globe, Schlafly also works with local suppliers for everything from farm-fresh food to packaging and labeling. As part of its commitment to sustainability, Schlafly donates spent grain to local farmers to feed their livestock and utilizes 100% renewable energy throughout its operations. The largest Missouri-owned-and-operated beer maker offers free tours of the Tap Room (2100 Locust Street) every Sunday from 12:30 p.m. to 4:30 p.m. on the hour and Schlafly Bottleworks (7260 Southwest Avenue) from noon to 5 p.m. every half hour on Fridays, Saturdays and Sundays. The brand continues to define craft across 12 states and throughout countless fine establishments, backyards and basement bars. Join us at either of our locations and on Facebook, Instagram, and Twitter. For a full listing of seasonal and year-round beers and for information on distribution, visit

Good Nature to celebrate Farm Brewery’s first anniversary with triple beer release

April 18, 2018 - 8:32am

(Hamilton, NY) — One year ago this Friday, April 20, the Good Nature Farm Brewery opened its doors to the public, but Good Nature Brewing (dba Good Nature Farm Brewery & Tap Room) was already a strong part of the Hamilton community, having been founded by Carrie Blackmore and Matt Whalen in December 2010. Now the Good Nature Farm Brewery, with its production facility, tasting room, farm-to-table kitchen, and beer garden, is a fixture in the Hamilton landscape and a strong part of the economic fabric of Madison County and beyond.

Good Nature grew from 10 employees at the beginning of 2017 to 34 employees at the peak of summer. In 2017, with the new High-Efficiency Brew System installed at the Farm Brewery, Good Nature converted roughly 40,000 lbs. of New York State ingredients into about 80,000 gallons of farm-to-glass beer. In the kitchen, local ingredients came together to feed visitors 4,499 wood-fired pizzas and 5,193 pints of fries. That’s over 4 tons of New York potatoes!

It’s been a year of growth, and the Good Nature Farm Brewery has been a significant step toward fulfilling Good Nature’s mission:
To contribute to a socially, economically, and ecologically thriving community, and to foster a sense of pride, ownership and a deeper connection to home through truly

The Anniversary will be celebrated with a triple beer release this Friday, April 20, and Upstate Native, Jeffrey York, will provide live music with his band, Major Player, from 9-11pm. The following beers will be released at the Farm Brewery, and will be shipped to distributors next week:

1) Rotation Nation III: The third brew in our juicy Rotation Nation Series features a unique blend of Azacca and Amarillo hops, which impart distinct flavors of grapefruit, lemon, peach, and overripe mango. On draft and in 4 packs of 16oz cans to go.

2) Jackie: Batch 1 – a Foeder-aged Golden Sour Ale- the first beer in the Kung Foeder Series. On draft and in 500ml bottles.

3) Annie’s Makeover: A special Annie variation brewed to celebrate the Farm Brewery’s first Annieversary. Don’t worry, Annie fans, this is just a single batch, and Matt will return Annie to her normal beautiful self afterward. There’s a new hop profile, along with adding some malted oats and soft white wheat from our friends over at New York Craft Malt. On draft and in 4 packs of 16oz cans to go. Out in distribution, look for cans tagged “makeover” on the bottom of each can.

Visit for more information.

Good Nature is a homegrown family-owned craft brewery & Tap Room. Founded as a 2BBL Nano-Brewery in 2010, we are our county’s first brewery and are among New York State’s first Farm Breweries. Sustainability and building a beer culture in our rural NY home have always been central to our company’s mission. We now operate our Farm Brewery and Tap Room in Hamilton, NY.

Motörhead Röad Crew Beer breaks new ground in the USA at Arcadia Brewing Co.

April 17, 2018 - 7:48pm

Kalamazoo, MI – Motörhead, Camerons Brewery, and Global are proud to announce that Röad Crew is officially coming to the USA and being brewed by Arcadia Brewing Company of Kalamazoo, Michigan.

This American IPA will sit around 6.2% ABV, a crushable hop-forward India Pale Ale with attitude that showcases a floral and citrusy hop character with just the right amount of malt sweetness. Röad Crew beer is perfect for all rock, beer and hop heads and goes down especially well whilst listening to Motörhead at a wonderfully obscene, lawn-killing volume. Röad Crew will be available in bottles, cans, keg and even cask.

Arcadia Brewing Co. was founded 1996 by Tim Suprise and is located on the riverfront in Kalamazoo, Michigan, a highly-regarded Craft Beer community, which is the original home to Gibson Guitars for 80+ years as well as Heritage Guitars and Kalamazoo Guitar Company.

“We began our trek into the Craft Beer world 22 years ago inspired by world-class, British-inspired beers, and becoming a partner with British icons Mötorhead, Camerons and Global Merchandising to bring Röad Crew to fans of great beer and heavy metal here in the US has our volume dial pegged to the max.” Tim Suprise – Arcadia Founder

Röad Crew was launched by Camerons in December 2015 and has gone on to be a massive success being exported to 22 countries and placed in 1200+ locations within the first 12 months in the UK, while also having major supermarket listings throughout the UK.

US: || UK: || Facebook: @MotorheadBeerUS || Twitter: @MotorheadBeerUS || Instagram: @motorhead_beer_us || Untappd: Motörhead Beer US

Digital Press Release:
Release Video:

Todd Singerman, Motörhead’s Manager:
“When we do things we like to do them right – Lem was always about maintaining your own standards – so we couldn’t be happier to have found such a high- quality brewery like Arcadia. We have taken our time to find a US partner, and Arcadia is proof-positive that our search was worth it!”

Phil Campbell:
“Road Crew is a world-class rock n roll beer, from the worlds loudest band.



MOTÖRHEAD FOR LIFE” || Twitter: @MotorheadPhil

Mikkey Dee:
“I’m very happy to say that Röad Crew beer is now out in the US! It’s been way too long, but now it has arrived, I encourage our North American friends to get out there and enjoy it right now!” || Facebook: @mikkeydeeofficial || Instagram: @mikkeydeeofficial

About Motörhead:
An English rock band formed in June 1975 by bassist, singer, and songwriter Ian Fraser “Lemmy” Kilmister, Motörhead quickly rose to great prominence in the British punk and heavy metal scenes. Although they changed their line-up several times, Motörhead never compromised or changed their unique, raging sound, which saw the band and their music become a lifestyle for many people from all genres, whether rockers, punks or alternative.

As a power trio, they had particular success in the early 1980s with several successful singles in the UK Top 40. The albums Overkill, Bomber, Ace of Spades and particularly No Sleep ‘till Hammersmith cemented Motörhead’s reputation as a top-tier rock band. The band is ranked number 26 on VH1’s 100 Greatest Artists of Hard Rock. As of 2018, their Grammy-winning sound has sold more than 17 million albums worldwide. Road dogs extraordinaire, for the last 20+ years of their career, Motörhead were Kilmister, guitarist Phil Campbell, and drummer Mikkey Dee. In early 2015 they entered the studio to begin work on Bad Magic, which was released in late August 2015. It quickly became one of the band’s most successful albums, but sadly, Lemmy passed away on December 28, 2015. The band’s last record turned out to be a recording of two typically blistering sold-out shows from the Bad Magic tour, at Munich’s Zenith concert hall only a month prior to his passing.

Motörhead released 22 studio albums, 13 live recordings, 12 compilation albums, and four EPs over a career spanning 40 years. The Motörhead legacy (and lifestyle) lives strongly on through their music and loyal fans. || Facebook: @OfficialMotorhead || Twitter: @myMotorhead || Instagram: @officialmotorhead || YouTube: Motörhead Official

Motorhead Fan Page
Facebook: @motorehadfanpage || Instagram: @motorheadfanpage

About Arcadia Brewing Company:
For over 22 years, Arcadia has been committed to a British Inspired – American Brewed stable of beers. We aspire to brew beers that achieve brilliance through balance – that satisfy the senses with complex flavor while providing pure refreshment that leaves you wanting more.

Established in 1996, Arcadia’s commitment to creating world-class beers has been recognized with medals from the World Beer Cup (Silver-Loch Down Scotch Ale) and the Great American Beer Festival (Gold-Barrel Aged Cereal Killer Barleywine, Silver-Cereal Killer Barleywine, and Silver-Arcadia IPA). || Facebook: @arcadiaales & @arcadiakalamazoo || Twitter: @arcadiaales || Instagram: @arcadiaales || Untappd: @arcadiaales

About Global Merchandising Services:
Global Merchandising Services is a music, artist, celebrity and brand merchandise company. Founded by Barry Drinkwater in 2008, with headquarters in London and Los Angeles. The Global team have worked with Motörhead as their exclusive merchandise partner for over 25 years and have been instrumental in developing numerous alcoholic beverages on behalf of Lemmy and Motörhead. ||

Platform Beer Co. Expands Distribution to Indiana with Craftroads Beverage

April 17, 2018 - 7:15pm

Indianapolis, IN — Platform Beer Co., recently named by The Brewers Association as the Fastest Growing Regional Brewery in the US, is expanding distribution to the Indiana market with draft offerings this week. Select four and six-pack cans will follow in May. Platform is partnering with Craftroads Beverage Distributing to sell in markets throughout the state.

Draft options will include a wide variety of styles; the brewery plans to produce more than 150 unique draft beers in 2018. The Cleveland-based brewing outfit will begin with seasonal canned offerings such as; Peach Crusher Berliner, Project Session IPA w/ Citra Hops, High Brow Barista Coffee Pale Ale and Amy Passionfruit Apple Ale along with other special can releases throughout the year.

Additionally, Platform Beer Co. has teamed up with the Indianapolis Art Center to design a can specially for Indiana with $1 of each 6-pack going to the Indianapolis Art Center. The specialty can will be released with the other packaged product next month.

Platform VP of Sales, Matt Subel explains the decision to enter the Indiana market. “Indiana presents an opportunity to expand the reach of our brand while still staying close to home. Markets such as Indianapolis have become craft beer hubs, we feel our approach, utilizing ever-changing styles and the use of unique ingredients, will fit well into this already rich brewing community.”

“When deciding to partner with Craftroads” continues Subel, “It was a perfect match. Their level of experience, attention to detail, and passion for the business is impressive. More than anything, they understood who we are as a brand, our company ethos, and how it all fit into the Indiana market. We couldn’t be happier.”

Here is a list of venues featuring Platform Beer on draft during April:

Pearl Street Taphouse (Jeffersonville)
Fickle Peach (Muncie)
Harry’s Kettle Saloon (Wabash)
Trion Tavern (New Haven)
Pint Room (Carmel)
Ralstons (Indy)
Beer Geeks (Highland)
Blind Owl Brewery (Indy)

About Platform Beer Co.

Platform Beer Co. is an independently owned craft brewery based in Cleveland with a hometown Tasting
Room and Production Facility. In addition to Platform’s local presence, locations in Ohio include Tasting Rooms in Columbus and Cincinnati (2018). Founded in 2014, Platform crafts an ever-changing variety of styles that blur the edges of beer styles. Offerings include Speed Merchant White IPA, New Cleveland Pale Ale/Pilsner Hybrid, Hyper Retro Lemon Ginger Saison, High Brow Barista Coffee Rye Pale
Ale, Yammy Yammy Sweet Potato Ale, Esther Belgian Style Christmas Ale, a variety of fruited Gose and Berliner Weisse Styles, a Small Batch IPA Series featuring New England Style IPAs and a series of exclusive taproom-only barrel aged clean and sours beers. Platform Beer Co. has grown from 97 bbls of beer produced in 2014 to approximately 20,000 bbls produced in 2017.

Crooked Stave Sour Rosé Cans are back in stock

April 17, 2018 - 7:04pm

(Denver, CO) – “Sour Rosé”, a 4.5% ABV wild ale fermented in oak barrels with raspberries and blueberries, is back in stock and on store shelves throughout the state of Colorado. Sour Rosé’s inaugural batch debuted in cans in February and quickly sold out across the state.

Primary fermented with Crooked Stave’s mixed culture of wild yeast and bacteria, Sour Rosé undergoes fermentation in large oak foeders on raspberries and blueberries before being packaged. This traditional American sour is the first 100% mixed culture fermentation, 100% primary fermented oak-aged beer to be released into a can by any brewery. Sour Rosé then ages on whole fruit in foeders for upwards of 12 weeks before being packaged into cans. Crooked Stave has now tripled production in hopes of Sour Rosé becoming a year-round staple in Crooked Stave’s portfolio and available both in the state of Colorado and nationally by July 2018.

“We didn’t anticipate how quickly Sour Rosé would sell out, we had a few thousand CE’s, what we thought was a few months of product turned out to be a few weeks of product. No other brewery has released a beer of this style into cans and we are excited to be on the forefront of releasing wild and sour beers that push the envelope of innovation and creativity. As soon as we saw the sales of Sour Rosé in the market, we knew we needed to increase production in hopes of being able to share this beer on a national scale. We are always continuing to grow upon our commitment of educating consumers about Brettanomyces and hope that the price-point and packaging of Sour Rosé will help us achieve this mission,” states Chad Yakobson, Crooked Stave Owner and Brewmaster.

Sour Rosé six-packs can be purchased in the Crooked Stave tasting room on Brighton Blvd and throughout the state of Colorado starting again on April, 16th 2018.

About Crooked Stave Artisan Beer Project

Founded in Denver, CO in late 2010 as an artisan beer project, Crooked Stave is the culmination of brewmaster and “Brettanomyces Guru” Chad Yakobson’s open source Master’s research, The Brettanomyces Project. Crooked Stave’s progressive approach to brewing blends science and art through creativity and passion. The resulting creations, most of which use Brettanomyces yeasts and mature in oak, are beers of extraordinary complexity.

Portland Brewing unveils new look, new beers

April 17, 2018 - 6:55pm

Refreshing a Portland Original Beer Brand

(Portland, OR) — Portland Brewing Company unveils a brand refresh that takes their trailblazing beers to a whole new level. As industry pioneers and one of the first craft breweries in the Rose City, Portland Brewing’s new packaging and beer line up celebrates the city and the heart of craft brewing.

Portland Brewing’s company values reflect the city itself: original, solid, passionate, Portland. “Portland isn’t just in our name, it’s in our DNA. The brewery was born here, and the city helped raise us. We will always represent Portland, making original beer that’s a reflection of the city and the people who give the city its character,” said Robert Rentsch, General Manager of Portland Brewing.

The bold graphic “P” is not only a modern evolution of Portland Brewing Company’s original packaging, it also reflects the city itself, taking on the geographic layout of Portland. “The brand mark refers to some of the first signage created for the tap house in 1986 combined with the modern geometric design popular at that time. The stem of the “P” follows the path of the Willamette River as it runs through the center of the city, while border elements on the badge were inspired by Portland’s city flag. Our goal was to create something that not only reflected Portland Brewing’s history, but created a strong symbol for the brand in years to come,” said Sean Barrett, Creative Director at Studio Mega.

MacTarnahan’s, Portland Brewing’s flagship amber ale, as well as Portland IPA (renamed Ink & Roses IPA) are also getting a very special “Portland Originals” look of their own featuring a similarly double-lined border around a geometric rose; updating the unique spirit of Portland Brewing’s original line of “damn good” beers, while respecting the history behind the beer. The wrap-around labels of the “Portland Originals” remain inspired by the look and feel of the early labels, as well, with MacTarnahan’s in green tartan.

“Alongside the launch of this brand refresh, we are equally excited to give Ink & Roses an updated flavor-profile. The city has evolved over the years, but so has Portland’s palette! With Ink & Roses IPA new look we wanted to represent what our brewers are drinking today. In the new recipe we increased pale malts to bring out mouthwatering hop flavor, and then dry-hopped for increased floral and citrus flavors and aromas,” said Ryan Pappe, Head Brewer. 

In order to celebrate what the city has to offer, Portland Brewing knows they need to look no further than the original creators, makers, and doers who make Portland what it is: a stage, canvas, kitchen, brewery for ORIGINALS practicing their craft.The brand refresh will roll out over the coming months with a series of pop-up events taking place in Portland’s unique and spirited neighborhoods. These pop-up events will include Portland Brewing-hosted happy hours at local businesses, art shows, beer festivals, summer after-parties, street festivals, and more! 

Through this branding refresh, Portland Brewing aims to celebrate and connect with the creative spirit of the city through an ode to their history and a look into their future.

Find us on social media: @PortlandBrewing #PortlandOriginal
Brewery & taproom Location: 2730 NW 31st AVE., Portland, OR 97210

About Portland Brewing Company

We are no strangers to carving our own path. Founded by a group of high school friends, banded together to pursue a passion; industry pioneers who had no rules or playbook, but nevertheless helped shape the Portland craft beer scene to what we love today. Located in the heart of industrial Northwest Portland, we continue to be a passionate group focus on crafting new amazing beer and sharing the fruits of our labor with neighbors, friends and strangers alike.

New Belgium Bicycle Kick Kolsch, a collaboration from breweries in six countries, to debut

April 17, 2018 - 5:45pm

A Collaboration of Global Proportions; Six Breweries from Six Countries Come Together for One Limited Release in 40 Countries

(Fort Collins, CO) – As the world prepares to unite over a soccer-packed summer, New Belgium Brewing has come together with five breweries from five continents to create Bicycle Kick Kolsch, a crisp and refreshing beer crafted by an international dream team.

This all-star brewing roster consists of Adnams (England), Baird (Japan), Bodebrown (Brazil), Devil’s Peak (South Africa) and Primus (Mexico). As key players from each brewery collaboratively formulated a recipe, the question frequently kicked around was how to best capture the beautiful game in a beer. The answer came in the form of two unique ingredients – chamomile, the national flower of Russia, where soccer fans will turn their attention this summer, and lemongrass, representative of playing turf.

“We decided to brew a kolsch because we wanted to make something light and sessionable that allowed us all to experiment while staying true to our craft roots,” said Ross Koenigs, New Belgium Research and Development Brewer. “This easy drinker is perfect for the pitch, especially if your team is playing across the globe with a start time of 7 a.m.”

Bicycle Kick Kolsch pours a very light gold color with a light haze and a creamy sip. This light-bodied beer starts with a hint of sweetness before hitting the back of the net with a bitter finish.

Bicycle Kick Kolsch
Malts: Caramel and Pale
Hops: Nugget and Willamette
ABV: 5.1%
IBU: 12

Special Ingredients: Chamomile and lemongrass
Availability: Now globally for a limited time in 12 oz. cans and draft

Each participating brewery will brew and distribute Bicycle Kick in their respective markets, making for a true global collaboration.

“It is so satisfying and enjoyable to be a part of this global community of friendly and collaborative craft brewers,” said Bryan Baird, Brewmaster at Baird. “It’s even better being a beer lover with a keen affinity for crisp and refreshing styles like kolsch, particularly ones deftly and creatively spiced or fruited. I can’t wait to tear into several pints of Bicycle Kick Kolsch this summer while cheering on my team.”

For more information about New Belgium or any of its beers, visit

About New Belgium Brewing

New Belgium Brewing, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, is recognized as one of Outside Magazine’s Best Places to Work, one of the Wall Street Journal’s Best Small Businesses and tops Bicycling Magazine’s Best Companies for Cyclists. The 100% employee-owned brewery is a Platinum-level Bicycle Friendly Business as designated by the League of American Bicyclists, one of World Blu’s most democratic U.S. businesses, and a Certified B Corp. In addition to Fat Tire Amber Ale, New Belgium brews sixteen year-round beers: Citradelic Tangerine IPA, Fat Tire Belgian White, The Hemperor HPA, Voodoo Ranger IPA, Voodoo Ranger Imperial IPA, Voodoo Ranger 8 Hop Pale Ale, Voodoo Ranger Juicy Haze IPA, Sour Saison, Honey Orange Tripel, Dayblazer Easygoing Ale, Tartastic Fruit Beer Series, 1554 Black Lager, Bohemian Pilsner, Abbey Belgian Style Ale, Trippel and a gluten-reduced beer, Glutiny Pale Ale. To learn more, visit and follow the brewery on Facebook, Twitter or Instagram.

Shmaltz Brewing taps Artisanal Imports, Inc. for distribution to new states, sales staff expansion

April 17, 2018 - 5:12pm

(Clifton Park, NY) – Shmaltz Brewing Company is thrilled to announce its partnership with a new sales and marketing company Artisanal Imports, Inc. headquartered out of Austin, TX. Artisanal Imports, Inc. enhances the nationwide sales support for Shmaltz Brewing’s award-winning craft beer portfolio with a team of 14 highly experienced reps working in tandem with Shmaltz’s in-house sales team. More than doubling Shmaltz’s sales staff, Artisanal Imports, Inc. will expand distribution beyond the brewery’s existing 30-state network to bring exceptional seasonal and year-round releases to new markets nationwide. Artisanal Imports, Inc. builds on 22 years of Shmaltz’s success as one of the country’s acclaimed beer companies with its singular brands He’brew — The Chosen Beer® and Star Trek commemorative beers exclusively licensed through CBS Studios.

Effective immediately, Shmaltz Brewing joins Artisanal Imports, Inc.’s Brand Management Portfolio alongside breweries Fulton Beer (Minnesota), Dovetail Brewery (Chicago), and Whiner Beer Company (Chicago). Artisanal Imports, Inc. offers Shmaltz expert comprehensive support with distribution, logistics, fulfillment, point of sale, marketing, chain store management, street representation, and additional services. The retail presence and draft availability of Shmaltz’s releases will be elevated with existing as well as new accounts at select stores and bars. Artisanal Imports, Inc. has built a venerable business through its work with many of the world’s premier beer brands including Veltins (Germany), La Trappe Trappist (The Netherlands), and Bosteels (Belgium).

Sean Knoll, President of Artisanal Imports, Inc. comments, “We are excited to partner up with Shmaltz. I have known Jeremy Cowan since the beginning and have always admired his work ethic and his drive to create and maintain He’brew Beer. Nobody does it like Shmaltz! We share a great many distributor and retail customers already, so this partnership will allow both of us to strengthen those relationships.”

Jeremy Cowan, Founder and Owner of Shmaltz Brewing, adds, “We’re stoked to be partnering with Artisanal Imports and to be bringing lots of tasty, award-winning beer to many more parts of the country. This partnership allows us to continue my unorthodox business model of wide, wide, wide…and a little deep at home too. We’ll have new blood to hit the streets and the beer will be more available to the tribe across the country. What more could we want?!”

About Artisanal Imports, Inc.
Artisanal Imports, Inc. is a leading seller, marketer and compliance manager of international and domestic craft breweries and cideries with a concentration in European brewers. Its portfolio includes the following producers.

International: Aspall Cyder, B.O.M. Brewery, Brasserie St-Feuillien, Brauerei Aldersbacher, Brauerei C. & A. Veltins, Brouwerij Bosteels, Brouwerij Omer Vander Ghinste, Brouwerij t’Verzet, Cervejaria Colorado, Cervejaria Wäls, Craigies Irish Craft Cider, De Proef Brouwerij, Distillerie de Biercée, Elgood’s Brewery, Pfungstädter Privatbrauerei, Robinsons Brewery, Sünner Brauerei, Trappist Brewery Koningshoeven and Underberg GmbH.

United States: Shmaltz Brewing, Dovetail Brewery, EZ Orchards, Fulton Beer Co. and Whiner Beer Co.

Learn more at

About Shmaltz Brewing Company
Founder and owner Jeremy Cowan established Shmaltz Brewing in San Francisco in 1996. The first 100 cases of He’brew Beer® were hand-bottled and delivered throughout the Bay Area from the back of his Grandmother’s Volvo. Shmaltz Brewing now sells He’brew Beer across 30 states, through 40 wholesalers and in nearly 5,000 retailers.

After 17 years of being an outspoken cheerleader for contract brewing, Cowan and staff opened their own New York State production brewery in 2013 in Clifton Park, 10 minutes north of Albany. Shmaltz’s home boasts a 50-barrel brewhouse with 30,000 barrels of annual capacity and packages a diverse and tasty variety of core and seasonal favorites in 12 and 22-ounce bottles and kegs. The Shmaltz Tasting Room is open five days a week (Wed-Sun) and offers tours, barrel-aged previews, beer-to-go, and special releases. ranked Shmaltz as one of the “Top 100 Brewers in the World” in 2013, and the brewery brought home 1 platinum, 10 gold and 6 silver medals from the World Beer Championships in the past several years.

Deschutes Brewery announces purchase of land in Roanoke, VA; may adjust scale, plans

April 17, 2018 - 4:27pm

(Bend, OR) – On Monday, Deschutes Brewery announced it would make an outright purchase on land in Roanoke, Virginia, in a milestone phase attached to a previously-announced deal to open a destination brewery in Roanoke, Virginia.

From the original “Deschutes to Roanoke” press release dated March, 2016:

“Brew 4 will be located at the eastern edge of Roanoke with construction on the site beginning in 2019. Eventually, a little over 100 new jobs will be created for the region, and the new brewery will produce approximately 150,000 barrels to start, with a design to increase capacity as needed. Deschutes expects to start shipping beer from the Roanoke location in about five years.”

…though as the Roanoke Times reports in a comprehensive update on that deal, there is now increased uncertainty around how plans for the new brewery will change including the possibility to delay or scale back the project.

Those are especially worrisome to excited locals in light of recent news headlines like the sudden Green Flash sale and continued craft beer growth rate decline among large craft breweries.

Below is the official announcement from Deschutes which downplayed such concerns while affirming its commitment to Roanoke as a key part of its future.


Today, we announced our land purchase in Roanoke, VA, is nearing completion, and we are moving forward on plans for breaking ground on a new beer production facility.

Here’s what our CEO, Michael LaLonde, wanted to share:

“To demonstrate our commitment to the project and to the city of Roanoke, Deschutes will purchase the property at this time in cash to ensure we can build and sustain a viable, healthy business long term in our new east coast home. It’s no secret that the craft brewing industry is going through a period of market adjustment. In carefully and thoughtfully considering these market conditions, Deschutes must act with adjustments of our own with regard to the scale and timing of our investments.”

“Our goals in Roanoke have always been to help build a burgeoning craft beer industry in the southeast and to contribute to the community through non-profit support and job creation. For these goals to be achieved and for us to remain a strong leader in the craft beer industry for many decades to come, the markets dictate that we monitor and analyze consumer activities closely over the next year and adjust our plan of approach to the launch of our new facility accordingly. We want to open our east coast doors knowing we’ll be a strong, lasting asset to the regional economy in the same way we have in Bend, OR, for the past 30 years.”

So, our plans for Roanoke haven’t changed with the exception of this purchase deal. The purchase gives us the flexibility in our timeline.

Funkwerks lands in Southern California with Stone Distributing

April 14, 2018 - 11:39am

(Fort Collins, CO) – Funkwerks is proud to announce the expansion of its distribution to Southern California with draft and limited six-packs available via Stone Distributing beginning this week.

Draft and six-pack offerings of year-round beers— Funkwerks Saison, Tropic King, and Raspberry Provincial— will be available in select establishments across Southern California.

“We have been so excited to hit the west coast for years, and it wasn’t until recently that we’ve been able to upgrade our brewery, produce more beer, and transport our beer longer distances without fear of sacrificing quality,” said Gordon Schuck, Head Brewer and Co-Founder.

“If you ask who the top distributors are in the United States, Stone in Southern California, lands at the top of that list, so it was an easy choice,” Brad Lincoln, President and Co-Founder explains. “We know our styles will fit in well in California’s community of craft-conscious consumers.”

Funkwerks’ new 6-packs will now be available in select locations across 9 states including Colorado, Arizona, Texas, Iowa, Minnesota, North Dakota, South Dakota, Missouri, and now Southern California.

For more information about Funkwerks and their new 6-packs contact Emily Hutto at


Founded in 2009 by brewers Gordon Schuck and Brad Lincoln, Funkwerks is a specialty craft brewery specializing in Saison, Sour, and Belgian-style craft beers made in their small brewery in Fort Collins, Colorado. The 2012 winner of the Small Brewery of the Year Award at the Great American Beer Festival, Funkwerks beers are available in nine US states. Find the brewery online at

DESTIHL Brewery announces 1st annual Field Day Beer Festival

April 13, 2018 - 8:43pm

(Normal, IL) – DESTIHL® Brewery has announced its first annual Field Day Beer Festival featuring the Cellarman’s Games.

Join us as we celebrate the return of summer with outdoor fun reminiscent of your favorite elementary school tradition – Field Day! Field Day Beer Fest features refreshing beer samples from over 24 Midwest craft breweries, live tunes from DJ Nolan, outdoor games and activities such as bags, ladderball, horseshoes, and Jenga, and a Field Day inspired menu from DESTIHL’s culinary team. Break out your tennies, your favorite practice pinnies or lucky sweatband, and bring your team out for the fun! Prizes will be awarded for the most creative Field Day inspired outfits!

Our attending breweries aren’t sitting on the bench for this one. They need your help to cheer them on as they participate in the prestigious Cellarman’s Games! This battle for supremacy will feature an obstacle course that will require brains, brawn, luck, and liquid. Each brewery will compete against one other brewery. The top times overall go to the finals where we have a very special event waiting to determine the winner!

Field Day Beer Festival featuring the Cellarman’s Games,
benefiting the Illinois Craft Brewers Guild

Saturday, June 2, 2018 from 1pm-5pm

DESTIHL Brewery, 1200 Greenbriar Drive, Normal, IL 61761

$40 per person in advance (via Eventbrite)
$55 at the door
General admission gets you a souvenir tasting glass & 20 beer tastes
Attendees must be 21+ to enter festival area

Participating Breweries
Begyle Brewing
Bent River Brewing Co.
Brickstone Brewery
Decatur Brew Works
Dovetail Brewery
Elmhurst Brewing Co.
Goose Island Brewing
Hailstorm Brewing
Haymarket Beer Co.
Hopewell Brewing
JT Walker’s Brewery
Lil Beaver Brewery
Noon Whistle Brewing
Penrose Brewing Co.
Pipeworks Brewing Co.
Sketchbook Brewing Co.
Solemn Oath Brewery
Tangled Roots Brewing Co.
Temperance Beer Co.
Upland Brewing Co.
Werk Force Brewing Co.
Whiner Beer Co.
White Oak Brewing Co.

And more!!

Additional Q & A

Can I bring my children to the beer fest since it’s a Field Day? Unfortunately no. Field Day Beer Fest guests must 21+ years of age for entry in the festival area. However, DESTIHL’s Beer Hall will be open regular hours and does not have an age requirement for visitors.

Where is Normal, IL? The metro area of Bloomington/Normal is in Central Illinois…Just over 2 hours from Chicago and 2.5 hours from St. Louis along I-55 and Historic Route 66.

Can I dress up? Yes! We invite you to show up in your best Field Day inspired gear, and prizes will be awarded for the most creative outfits.

Can I participate in the Cellarman’s Games? The Cellarman’s Games are for participating breweries only. However, enthusiastic cheerleaders for our brewery teams would be greatly appreciated!

Marin Your Uncle’s IPA debuts

April 13, 2018 - 8:35pm

(Larkspur, CA) – This Friday, April 13, the Marin Brewing Company is rolling out its next great beer, Your Uncle’s IPA.

If your uncle is as cool as Brewmaster Arne Johnson’s, this is the beer he’ll want to drink. Bridging the gap between new and old school, Your Uncle’s IPA glows a pale golden hue, with an aroma reminiscent of a tropical fruit stand in Brazil, and coats the palate with rich hops and subtle malt. It registers at a 7.2% ABV and 60 IBU’s, meaning Marin Brewing’s latest hop monster will satisfy the most discriminating imbiber.

Hops: Citra, Mosaic, NZ Rakau, Simcoe
Malts: Canadian 2-row, Vienna, CaraHell

About Marin Brewing Company
Since 1989 Marin Brewing has been Marin’s original craft brewer. Located in the Marin Country Market, Marin Brewing has been pouring and serving award-winning craft beer and food in a family-friendly atmosphere. Over the years Marin Brewing has won more than 100 gold medals for its outstanding artisan beers, 30 medals alone at the prestigious Great American Beer Festival, making Marin Brewing the go-to place for watching the big game, for family gatherings, and the place for enjoying great weather on its legendary patio.

To learn more about Marin Brewing Company’s award-winning family of beers and our acclaimed food selection, visit the Marin Brewing Company website. You can also follow the Marin Brewing on Twitter, Instagram and Facebook to stay up to date with all its latest news and events.

21st Amendment Brewery expands into Kentucky and Connecticut

April 13, 2018 - 8:24pm

Kentucky and Connecticut, Cold Beers Have Arrived!

(San Leandro, CA) – Residents in Kentucky and Connecticut no longer have to cross surrounding state lines to get their fill of 21st Amendment Brewery brews, thanks to the brewery’s recent distribution expansion into both states.

“There has been a strong demand for our beers in both locations, and we are fortunate to be in a position to finally supply our beer to thirsty fans,” said Dave Wilson, President of 21st Amendment Brewery. “We not only have established relationships with awesome distributor partners in both regions, but we also have a local sales team in both states ready to hit the ground running.”

“We think our IPAs will be a big hit in Connecticut, especially our west-coast style Brew Free! or Die IPA. Additionally, Hell or High Watermelon Wheat and Blood Orange Brew Free! or Die IPA will be a refreshing treat during the hot summer days in Kentucky,” adds Shaun O’Sullivan, Co-Founder and Brewmaster of 21st Amendment Brewery.

Working with Heidelberg Distributing for the Kentucky region, and with Star Distributors and A. Gallo Distributors in Connecticut, 21st Amendment beer is debuting at bars, restaurants, and grocery and liquor stores across both states this week.

“It always brings a sense of excitement when we launch our beers into new markets,” said Nico Freccia, Co-Founder of 21st Amendment Brewery. “We’re extra excited about Kentucky because it was the birthplace of Abraham Lincoln, whom we feature prominently on two of our beer can designs. Being called the 21st Amendment, we got excited about Connecticut, nicknamed the Constitution State, which of course rings true to our brand values. Our hope is that our beers will feel right at home.”

To kick-off the spring season, locals and visitors to both states will be treated to a refreshing line-up of Brew Free! or Die IPA, El Sully Mexican-style lager, Blood Orange Brew Free! or Die IPA, and Hell or High Watermelon wheat. All 21A beers will be available on draft, in six packs and select 15 pack assortments with other 21st Amendment brews.

For more information about where to find and purchase 21st Amendment beer throughout Kentucky and/or Connecticut, visit .

About 21st Amendment
In 2000, Nico Freccia and Shaun O’Sullivan opened the doors to the 21st Amendment brewpub in San Francisco’s historic South Park neighborhood with Freccia managing the restaurant and O’Sullivan spearheading the brewing process. In addition to quickly becoming one of the city’s favorite pubs, 21st Amendment began expanding beyond the Bay Area by helping to pioneer the movement to canned craft beer. In 2015, they opened a Brewery & Tap Room in San Leandro where most of their beers are made and canned. Known for artistic packaging, witty names and delicious brews, 21st Amendment offers year-round selections, seasonal offerings and its Insurrection Series of small-batch, limited releases. Sold in 27 states, 21st Amendment is among the top 50 craft beer breweries in America.

Thorn Essential IPA Series debuts with Got Nelson? IPA

April 13, 2018 - 12:11pm

(San Diego, CA) – Thorn Brewing Co. is changing the can-game with their debut of The Essential IPA Series. Last summer, Thorn started canning four of their most popular beers and now they are taking the beer can to a new level. Got Nelson? IPA is the first beer in The Essential IPA Series and has already hit shelves across San Diego and Los Angeles. This gorgeous can houses not only the Got Nelson? IPA, but will hold also the next three IPAs that are coming up in the series: Tropic Daze IPA, Far Far Away IPA and Mystic Gnome IPA. The fun begins when people check the sticker on top of the six-pack holder (or the name on the bottom of the can) to find out which IPA they get! Only one IPA will be available at a time. The Essential Series beers are always fresh, always 7% and always IPAs.

“The Essential IPA can is a game-changer by allowing our IPAs to evolve with hop availability and our ever-changing palates.” Dennis O’Connor, Thorn’s CEO and co-founder said. “If you like fresh, these IPAs are your best bet.”

Thorn Brewing’s willingness to have fun and experiment with packaging is front and center with this new can design. From the fresh, argyle pattern to the playful color scheme, this can stands out from the pack. For people wanting more information on which hop profile is in their Essential IPA, they can head to Thorn’s website ( to get any additional information for the beer. Got Nelson? is now available throughout San Diego, Orange County and Los Angeles, so grab yourself an essential can today.

About Thorn Brewing Co.

Thorn Brewing Co. started out in 2012 in North Park as Thorn Street Brewery where they became known as San Diego’s ultimate neighborhood brewery. With 15+ beers on tap daily, they built a reputation for quality craft beer, awesome events, and supporting their local community through fundraisers and donations. In the early summer of 2017, they expanded to a second location in Barrio Logan as Thorn Brewing Co. Now, brew production is moving full-steam ahead in their 30-barrel brew house while Thorn North Park is their hub for experimental and specialty brews.

For more information about Thorn Brewing, visit

Local • Independent • Beer

Jackie O’s and The Answer collaborate on Orange Crates, inspired by Orval

April 13, 2018 - 11:50am

(Athens, OH) – Quick tip from Jackie O’s Pub & Brewery regarding an upcoming beer release. More below…


Jackie O’s announces an upcoming release that is happening at our Taproom Saturday, April 21 for Record Store Day. The beer, Orange Crates, is a collaboration with Brandon Tolbert of The Answer in Richmond, Virginia.

Orange Crates is Belgian golden strong ale bottle conditioned with Brettanomyces and brewed with Bastogne Belgian ale yeast. It will see Ohio distribution. OC was brewed at Jackie O’s in Athens, Ohio with Brandon Tolbert of The Answer (Richmond, VA) on March 24, 2017. The name refers to the orange crates used to bottle condition Orval, which is also the Trappist beer OC is inspired by. The name is also a knod to record collecting/digging, since both Brad Clark (our Director of Brewing Operations) & Brandon collect records.

Rodenbach Alexander goes year-round in four-packs, on draught starting this June

April 13, 2018 - 11:38am

(Ridgefield, CT) – RODENBACH Brewery, the most awarded brewery in the world and makers of world-class beers in the traditional Flanders red style, announced today that its most sought after, limited edition beer, RODENBACH ALEXANDER will now be available as a full-time offering in 4-pack, 11.2oz bottles, in addition to being available year-round on-draught.

The highly acclaimed beer – RODENBACH Alexander – is a blend of 2/3rd aged RODENBACH (2-year matured beer from oak standing Foeders) and 1/3rd young ale, then macerated with sour cherries and an ABV of 5.6%. Originally brewed in 1986 to commemorate the 200th birthday of one of the brewery’s founding members – Alexander Rodenbach. Despite being blind at the age of eleven, Alexander Rodenbach ran the brewery starting in 1821 and went on to become a member of parliament, which he served for 36 years. Following the 1999 release, the brewery stopped production of RODENBACH Alexander. It became highly celebrated and in demand since being released annually in limited edition large format bottles beginning in 2016.

“The consumer demand and interest for this beer has been outstanding since we re-launched it two years ago, with many stories of consumers traveling far distances to get their hands on a single bottle,” said David van Wees, founder of Latis Imports, U.S. Importer for RODENBACH Brewery. “It’s an exceptional beer that deserves to be enjoyed year-round and we’re excited that more consumers will have the opportunity to enjoy a beer that pays homage to one of the brewery’s original founding members.”

RODENBACH Alexander be available full-time in 4-pack 11.2oz bottles and appear on store shelves beginning in June, 2018 with a suggested retail price of $14.99. It is also available on-draught at bars and restaurants in 20L one-way kegs.

About RODENBACH Brewery
Brewed in Roeselare, Belgium since 1821, BROUWERIJ RODENBACH is the most awarded brewery in the world, the maker of the original sour ale and the leading craft brewer of mixed-fermentation Flanders red-brown beer. Aged in the brewery’s 294 oak casks (“foeders”), master brewer Rudi Ghequire uses a process called “positive selection” to craft a perfectly balanced and delicious beer that has received awards and accolades from beer lovers around the world.

About Latis Imports
Latis Imports is the US Division of Bavaria, N.V. an independent 300 year-old family-owned brewery, run by the Swinkels family for seven generations. It is the only major brewery in the Netherlands that brews its beer with pure, natural mineral water from its own springs. Its portfolio of brands includes the iconic BROUWERIJ RODENBACH, PALM brewery and a variety of imported beers including Hollandia, Habesha, Bavaria and others. Purchased by Bavaria, N.V. in 2016, Ridgefield-based Latis Imports is run by 25-year beer industry veteran David van Wees, who is responsible for expanding the Bavaria N.V. portfolio throughout the US market.

Port Brewing and The Lost Abbey to celebrate 12th anniversary with three collaboration beers

April 13, 2018 - 11:25am

(San Marcos, CA) – The Lost Abbey, along with Port Brewing, and The Hop Concept will be celebrating its Twelfth Anniversary this Memorial Day Weekend. On Saturday, May 26th, they will be holding their 1st Annual Cornhole Tournament and Celebration.

Limited to only 16 two-person teams, the winner of the tournament will score a six-pack of beer… The six pack being two ’16 Duck Duck Gooze’s, two ’17 Cable Car’s, and two Veritas 019’s. Each team member will also receive a t-shirt, ten tasters, and a bottle of Anniversary Ale as part of the entry. Tickets go on sale at Noon, Monday, April 16that

“We’ve taken our anniversary party to be this huge event these past few years,” said Tomme Arthur, Co-Founder and COO of The Lost Abbey. “I thought it would be really fun to shrink it down a bit, and who doesn’t love to drink beers and have a little healthy competition.”

While the Cornhole Challenge will have a limited entry, the Anniversary Party itself will be open to the public. Specialty and vintage kegs as well as vintage bottles will be available throughout the party.

In addition to the festivities, all three brands will be collaborating on a new beer with some industry friends. The Lost Abbey with The Bruery, Port Brewing with Bagby Beer, and The Hop Concept with Alpine Brewing.

More info on the collaboration beers will be released leading up to the Anniversary Party.

About Port Brewing / The Lost Abbey / The Hop Concept
Founded in 2006, The Lost Abbey produces an extensive line-up of continental and American- inspired ales and lagers. Under the direction of visionary brewmaster and co-founder Tomme Arthur, the brewery has garnered dozens of awards including the 2007 Great American Beer Festival Small Brewery of the Year, The 2008 World Beer Cup Champion Small Brewery and the 2013 Champion Brewery at the San Diego International Beer Festival. The company’s beers, many of which are aged in oak barrels for 12 months or longer, are universally recognized for their complexity, unique flavors, and bold boundary-pushing styles. For more information, contact Port Brewing / The Lost Abbey / The Hop Concept at 155 Mata Way, Suite 104, San Marcos, CA 92069, telephone (800) 918-6816, and on the web at

Citizen Cider announces expansion of Burlington, Vermont, facility

April 13, 2018 - 11:03am

Aligning with their core values of using local ingredients to make their craft cider, Citizen Cider announces expansion of their facility on Flynn Ave in Burlington, Vermont.

(Burlington, VT) – Citizen Cider, founded in 2010 on a hunch and some good old-fashioned hard work, has quickly become a leading player in the craft cider arena. Citizen Cider strives to look at the bigger picture and focuses on being involved in every aspect of their supply chain, sourcing all fruit directly from local farmers and pressing the juice to create a true craft cider. Never from concentrate.

In response to many years of continued growth and an increasingly limited amount of space, Citizen Cider has moved forward with plans to expand the company’s operation to include a state of the art fruit processing and storage facility on Flynn Avenue in Burlington. “It has been our dream to integrate apple pressing into the operation since we founded Citizen Cider in 2011,” says co-founder Justin Heilenbach, “we are really excited to bring that plan to fruition! Many thanks to Stan and Mary at Happy Valley Orchard for working with us over these years, pressing the cider and solving many problems along the way, to allow Citizen Cider to grow enough to make the expansion a reality.”

“This new space will make it possible for us to accommodate growers year-round,” says Marketing Director, Cheray MacFarland, “It also keeps us close to our home base and allows us to further our commitment to the great city of Burlington.”

Citizen Cider will celebrate its grand opening on May 12th at the new space on Flynn Ave with a block party including local businesses, City Market and Switchback Brewing. Learn more about the event at:

About Citizen Cider
Citizen Cider, even in the early days, has always had a forward momentum bigger than the guys. A big idea yes, but at the end of the day they remain present with a simple goal. Bring the cider to the people. Now available in 13 states.

Uinta Brewing taps industry veteran, John Lennon, as next CEO

April 12, 2018 - 5:40pm

Longtime beverage executive John Lennon to helm the Utah-based craft brewer

(Salt Lake City, UT) – Uinta Brewing Company is proud to announce the hiring of John Lennon as their new Chief Executive Officer. The selection of Lennon follows the departure of former CEO, Steve Mills, who left the brewery in February to accept a similar position with Maine Brewing Company. Lennon, who is currently serving as interim CEO of the Utah’s largest craft brewer, will begin his permanent post on May 1.

“John is a strong executive leader with globally recognized expertise,” said Jeremy Ragonese, Uinta Brewing’s Chief Marketing Officer. “We’ve seen his success in growing some of the world’s most recognized breweries and developing strong teams. We feel he is the perfect cultural and business fit for Uinta.”

Lennon comes to Uinta Brewing with extensive beverage and brewing industry experience. He has served as president, CEO, general manager and marketing vice president in leading international, domestic and craft breweries including Guinness, Pabst Brewing Company, Beck’s/INBEV, FEMSA Cerveza and Pyramid. Lennon has also served on the Uinta Board of Directors since 2015, and most recently filled the interim CEO role for C Mondavi & Family Winery of St. Helena, California.

“I am thrilled to be back in the brewing industry with Uinta Brewing. The Company has a great future ahead, and I look forward to taking a more active role in that journey,” said Lennon. “I have always been impressed by the superb quality of our flavorful, award-winning beers and the dedication of Uinta’s employees. A renewed focus on our core products, community, employees and partners will be our immediate priority for the business.”

About Uinta Brewing Company
Uinta Brewing Company began its journey in 1993 in Salt Lake City, UT. Named after the only major east-west running mountain range located in the continental U.S., Uinta has earned a reputation for crafting exceptionally approachable, award-winning beers in a wide variety of styles and flavors. Throughout the brewery’s history, Uinta has been a leader in the use of renewable energy, becoming the first Utah company to rely solely on wind power as early as 2001. Today, Uinta is a top 50 U.S. craft brewery, with distribution in 45 states. For more information, visit

Stone Brewing Co. issues statement re: MillerCoors’ 82-page response to Stone lawsuit

April 12, 2018 - 5:22pm

(Escondido, CA) – For more context, on how the Stone Brewing Co. vs MillerCoors lawsuit started over Keystone, bang it here.

For MillerCoors’ 82-page response thread, see this tweet thread.

For Stone Brewing’s latest media statement, read on below…


April 11, 2018

Last night, MillerCoors’ lawyers filed an 82 page novella of a legal filing. Stone’s executives and legal counsel had some observations.

Stone Brewing Executive Chairman & co-founder, Greg Koch, enjoyed reading the document while sipping a Stone White Geist Berliner Weisse. “A great beer for reading works of fiction when it’s not even noon yet,” he remarked. “Although it’s probably going to take some coffee to keep me awake through all this double speak.” He further observed that “MillerCoors’ gigantic law firm did what they got paid to do: present a lot of misleading allegations and package them as facts. In coming days, we look forward to publishing each misstatement on Twitter. Hint: the deception starts right upfront in paragraph 1. Best choose your popcorn eating gifs now.”

The company’s CEO Dominic Engels seconded Greg’s take: “Consumers are being misled by one of the world’s largest beer conglomerates. Sure, that’s not new, but this time they’re attempting to take it too far with heavy handed tactics aimed at attempting to potentially have the effect of possibly maybe scaring lil’ ol’ us. Not gonna work. It is now clear that Keystone’s abandonment of its heritage is permanent and that we’ll need to fight this one all the way. We look forward to proving our case in court.”

Stone’s legal counsel, Noah Hagey of BraunHagey & Borden LLP, also commented: “MillerCoors was unable to deflect any of Stone’s claims, all of which will now proceed to discovery and likely preliminary injunction hearing. As for the counterclaims, MillerCoors will probably regret filing them. The allegations do serious damage to Keystone’s case and basically concede there is actual confusion in the market. And, more important, MillerCoors now admits it knew about the widespread use of Stone’s mark during Keystone’s rebranding, which takes this case into the stratosphere of economic and punitive damages for willful infringement.”

Finally reached for comment, Stone’s Gargoyle gave a silent nod of resolve and began to rise. It was unconfirmed if the loud rumbling was the sound of the coming punishment, or if the gargoyle was simply standing in a bowling alley.