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Scofflaw hires Christopher Brown as Exec. Vice President; Brown to become partner

April 25, 2018 - 11:19am

Scofflaw Hires Industry Expert Brown, Expands Executive Team

(Atlanta, GA) – Scofflaw Brewing Company co-founders Matt Shirah and Travis Herman are known for shocking the local craft beer market, typically with irresistible IPAs found on an ever increasing number of tap handles. Recently, the rapidly growing Georgia brewery did it again — with the announcement that industry veteran Christopher Brown has joined the company as an Executive Vice President and will enter into a partnership with Matt and Travis later this year.

“Chris Brown’s experience will be instrumental in identifying market opportunities and messaging to a broad range of potential consumers,” said Shirah, the Scofflaw President. “He has worked with many brands, large and small, and is able to get outside of the box that seems to be a macro/national craft mind set. He is comfortable with confrontation and brings fresh and substantive ideas to the table. This is very important for growing brands. Mimicry is not going to be a successful long-term strategy and adds little to a brand’s value.”

Brown comes to Scofflaw after 15 years at United Distributors, first as the Director of Marketing and the last seven as the Craft Beer and Spirits Sales Manager. In his previous role, Brown directed United’s strategy on adding craft brewery and distillery brands to the portfolio while managing its craft sales team for the state.

“At United, I was involved in the development of numerous breweries from impetus to implementation, whether it was giving advice, coaching brewery owners and salespeople or helping implement strategy for the development of their businesses,” said Brown. “Scofflaw was a brand I fought hard to get into United’s portfolio. I don’t think anyone could have predicted this type of growth, but I knew from Day One that I had found something awesome. Now, I get to direct my entire focus and attention on one amazing brand that I am proud to be a part of.”

“The focus,” said Shirah, “will remain on creating a meaningful experience for the end user and creating incremental value for our partners in the South. This includes our distribution network, the smallest package store, any on-premise site the we are fortunate enough to have offering our products, all the way up to the largest box retailer.”

A new 50-barrel brewhouse is expected to be fully operational by mid-year at the current facility on the Westside of Atlanta, which will help double the capacity to 30,000 barrels per year along with new fermentation tanks. Scofflaw anticipates releasing as many as 25 new beers this year on draft and in packaging in its Tasting Room. In addition to the new brewery capacity, a one-year partnership with BrewDog USA for canned beers will help increase market expansion for the popular Scofflaw IPAs.

With Scofflaw’s unprecedented growth, Brown has set his sights on the fast-paced changes ahead of him. “It was a natural fit for me to join the executive team and further develop Scofflaw in marketing and strategic business decisions,” he said. “United hired me immediately after receiving my MBA in 2003 and I am truly thankful they have enabled me with an incredible amount of experience. With this new opportunity, United is now my customer as Scofflaw’s sole distributor. While I take key projects off Matt’s overloaded plate, together, we have the goal of taking Scofflaw to new heights here in Georgia.”

About Scofflaw Brewing Co. – www.scofflawbeer.com
Co-founded by Matt Shirah and Brewmaster Travis Herman, who developed beers on a one-barrel system in the basement of the home of Shirah’s mother-in-law, Scofflaw opened in August of 2016. It has been named by BeerAdvocate, Paste Magazine, USA Today and Craft Beer & Brewing as one of the best new breweries in America. Follow Scofflaw on Facebook, Instagram and on Twitter @ScofflawBrewing.

The Olde Mecklenburg Brewery launches PET bottles

April 25, 2018 - 11:12am

OMB is the first American craft brewery to champion an alternative “go anywhere” package to aluminum cans

Charlotte, NC — The Olde Mecklenburg Brewery (OMB) is proud to announce the introduction of a revolutionary new package for beer in North America. Commonly used in Europe, PET bottles are inert plastic bottles perfect for use at golf course turn rooms, stadiums, concert venues, lakes, beaches and pools. OMB will continue to use glass bottles as its primary package solution for most settings (including retail and restaurant), but will offer PET to venues that cannot use glass due to breakage concerns; and, therefore, have not been able to offer OMB to their customers. Starting today, our fans can now enjoy pure, fresh, world-class OMB beer anywhere.

OMB strictly adheres to the oldest food purity law in the world: the “Reinheitsgebot,” which states that beer should only contain water, malt, hops and yeast. One of the main reasons OMB avoided canning is the inclusion of a controversial compound called Bisphenol A (BPA) in can liners. All beer cans are lined with a BPA epoxy coating to prevent the beer from reacting with the aluminum. Studies have shown that this liner releases trace amounts of BPA into the beer. This chemical is banned from use in select products in the packaging space, however not cans. While most food and beverage safety regulators have concluded that epoxy linings in cans are safe, many consumers have chosen to limit or avoid products that use them for a variety of reasons. OMB decided from the outset that it would follow suit, and the result of that mission is PET, which is 100% BPA-free.

“OMB’s main concern with aluminum cans is that their use guarantees a violation of our commitment to the Reinheitsgebot. We simply don’t want to use a package that we know will introduce a contaminant into the beer. It’s a matter of principle” says OMB’s founder, John Marrino. “We have been searching for years to find a suitable alternative package that maintains our purity pledge while simultaneously servicing those venues that cannot accommodate glass. When we heard Michigan-based Plastipak wanted to launch their beer business in the States, we jumped at the opportunity to be their first craft beer customer.”

OMB’s Director of Brewing Operations, Dave Martin: “We have put these PET bottles through extensive testing to ensure they uphold the same quality standards as our glass bottles. For venues that cannot use glass, PET is the best choice when all the criteria are taken into consideration.”

In addition to keeping the beer pure, these recyclable bottles have several other advantages for craft breweries and consumers alike. In terms of appearance, PET bottles look exactly like industry standard glass long neck bottles, including secondary features such as labels and traditional steel crown closures (instead of twist-off plastic caps).

“Can you tell which one is the PET bottle?”

Additionally, due to a lower heat transfer rate than glass and aluminum, beer packaged in PET bottles stays colder longer once taken out of the cooler, fridge or ice bin. In this way, the plastic serves as a koozie by keeping the beer colder, and consumers’ hands more comfortable.

In terms of color, consumers can rest easy knowing that these amber PET bottles are as effective as glass bottles at protecting beer from exposure to harmful ultraviolet light.

The roll-out of OMB’s PET bottles will be limited to appropriate licensed resale venues. Over time, OMB will decide how to expand the availability of the product.

Dan Robinson, Plastipak’s North American Lead – Beer, Wine and Spirits: “Plastipak could not be more excited to partner with The Olde Mecklenburg Brewery in launching our first stock beer product domestically, especially at such a competitive time in the craft industry. Our recyclable package offers resiliency and aesthetic in a packaging space that has been ripe for innovation for some time. Being a private, family-owned and US-based business ourselves, we identify with craft and look forward to showing brewers why PET is the dominant beverage packaging solution today.”

“We customized our bottling line to handle both our new PET bottles and current glass bottles. We coordinated and planned this rollout with Plastipak over the past year,” notes Bill McCann, OMB’s Operations Manager. “To see all that work come to fruition – and to be the first craft brewery to truly champion PET and this barrier technology – is something we’re really proud of.”
OMB hopes fans will be pleased with this new packaging alternative, and that it will fill a big hole in the availability of OMB at locations that can’t use glass. If you are a fan with thoughts or questions, please email info@oldemeckbrew.com or message us on Facebook.

Find more information on Plastipak:
www.plastipak.com

MORE ABOUT THE OLDE MECKLENBURG BREWERY
Founded in 2009 in Charlotte, NC, The Olde Mecklenburg Brewery believes in delivering fresh, local beer and adhering to Germany’s oldest beer purity guideline, known as the
“Reinheitsgebot”. Four beers are available year-round and at least 9 others make seasonal and holiday appearances — always delivered in refrigerated trucks to preserve freshness and meet the demands of ultra-premium beer consumers. OMB is one of only nine craft breweries included on the Inc. 5000 list, and the only one in North Carolina. The Brewery has received numerous regional and international medals in North America and Europe. OMB was also named Best Brewery Tour in the country by the readers of USA Today, and receives many accolades for its multi-acre Munich-inspired Biergarten, which seats over 1,000. For more information, visit oldemeckbrew.com or @oldemeckbrew on social media.

Industrial Arts Landscapes, a New York State Lager Series, debuts Thurs., April 26

April 25, 2018 - 10:29am

(Garnerville, NY) – Industrial Arts Brewing Company is slated to launch a new series of Lagers brewed exclusively with New York State grown ingredients. “Summer Landscape,” the first offering in the place-based project will release Thursday, April 26th at 4pm EST at the brewery’s Garnerville brewery/taproom.

Agricultural, artistic, and philanthropic in nature Landscapes, as the series is called, is a multi-faceted project designed to highlight New York State agriculture, feature the work of a prominent local artist, benefit various non-profit organizations through the release of each beer, and demonstrate the brewery’s abilities and love of traditional lagers.

Landscapes marks the largest-scale series of its kind to utilize one hundred percent of its raw ingredients from New York State resources. Industrial Arts Brewing, led by Jeff O’Neil, is calling on long-time relationships to achieve the agricultural goals of the project.

“I felt like we had this duty to do something outside of the mode of chasing the IPA trend,” explains Jeff O’Neil, founder of Industrial Arts Brewing. “The epiphany was realizing that we’ve gotten quite good at brewing lagers and can really focus on highlighting ingredients that reflect the history and also hint at the future of New York brewing. The farmers who are doing this work love beer too, they have grown alongside us on a steep learning curve, and there are fewer barriers and better communication than ever.”

Hudson Valley Malt and Pedersen Farms, mainstays in the New York craft beer supply chain, are revitalizing the Empire State with fresh, place-based malts and hops.

Pedersen Farms planted the first commercial hops since Prohibition in 1999 and in 2004 Ithaca Beer Co. (then led by Jeff O’Neil) became the first modern brewery to craft a beer composed entirely of New York hops. Fifteen years later, O’Neil and Rick Pedersen are endeavoring to collaborate again.

“I first sold hops to Ithaca Brewery, Dan Mitchell, and Jeff O’Neil in 2002. It was 2004 when they launched their NY Double IPA, which was the first beer in the new brewing era to be made with 100% New York hops,” recalls Pedersen. “Jeff has been a leader amongst brewers his entire career. He embraces new ideas and techniques while constantly reaching for new horizons. He is an asset to all who enjoy craft beers.” Landscapes also marks the brewery’s first departure from their brand standard can art in integrating the work of local artist, Ursula Schneider.

“I was very surprised at the request,” states Schneider. “I agreed to the collaboration with Industrial Arts Brewing because of the specialized bier project and for the promotion of local industry and artistry. The artwork lends a unique quality and creative feel to the project.”

Swiss born Schneider has lived and worked in New York State since 1980 as a painter, printmaker, and professor. Some of her work includes evocative depictions of the Hudson River.

“We struggled for awhile on how to depart from our brand but also depict the Hudson Valley. We tried topographic maps, other seasonal designs and symbols, and then remembered how vivid and inspiring Ursula’s work has been to us,” explains O’Neil. “Her Hudson River paintings translate really well to a label. We’ve made the art the focal point of the package, and it’s a distinctly different look than our core brands.”

Summer Landscape features Schneider’s “July Hudson River” painting, New York State grown Germantown Pilsner, 6-Row Malt, and Husk-on Malted Spelt from Hudson Valley Malt as well as Willamette and Glacier hops from Pedersen Farms.

The brewery plans to host collaborative events surrounding the release of the Fall Lager, Winter Lager, and Spring Lager releases and donate 10% of sales from each Lager to various non-profits whose work aligns with the goals of the project.

“We have an opportunity not just to promote the project, but to put our money where our mouths are,” states O’Neil. “We can make a direct contribution back to movements that we care about and tie that into the performance of beers like these. People who want to contribute to environmental and agricultural endeavors throughout New York State, and especially in the Hudson Valley, can do so by drinking this delicious beer.”

The first beneficiary of the Summer Landscape release is Riverkeeper, whose mission is to protect the environmental, recreational and commercial integrity of the Hudson River and its tributaries, and safeguard the drinking water of nine million New York City and Hudson Valley residents.

“An abundance of local and consistent products and resources will never happen unless we buy in and support it and further it on the manufacturing side,” states O’Neil. “We’re super excited to be on the crest of the wave of larger-scale brewing with New York ingredients and the trend toward more lager beers. We think we can get out in front of this and be positive leaders in promoting local resources, and we’re counting on a coalition of willing craft supporters and producers to join us.”

Each new beer in the Landscapes series will release seasonally at the Industrial Arts taproom followed by limited distribution across New York State. To follow the series visit www.industrialartsbrewing.com/landscapes

About Industrial Arts
Since 2016, Industrial Arts Brewing Co. has focused on fresh, expressive American beers. These modern classics are made in a state-of-the-art brewhouse in a sprawling, historic industrial complex in the lower Hudson Valley of New York; striking a contrast between tradition and innovation.
“Brewers first, and proud of it.”

For more information visit www.industrialartsbrewing.com/landscapes or follow us on Instagram and Facebook @industrialartsbrewing

Due South Mexican Standoff Porter cans to be released on April 27

April 25, 2018 - 10:07am

(Boynton Beach, FL) – This Friday, April 27th at noon, Due South Brewing Company will release Mexican Standoff, just in time for Cinco de Mayo!

Mexican Standoff is a porter made with vanilla, chocolate, cinnamon, and chili peppers — the perfect blend of sweet and heat!

“This is a beer we get a lot of requests for on social media,” said Doug Fairall, the brewery’s Brand Marketing Manager. “So it’s always great to be able to release this porter. As part of the mole beer style, it resonates with people looking for a bit of heat in their beer!”

Four pack 16 ounce cans will be available in the brewery’s taproom ($12.99 per pack, no limit) and on draft. Cans will be sent into distribution at the same time, so expect to see this spicy porter at great beer stores across South Florida.

Lancaster Brewing to move majority of production to cans, new cans hit this summer

April 25, 2018 - 9:42am

(Lancaster, PA) – Lancaster Brewing Company, a regional craft brewery, with brewpubs in Lancaster and Harrisburg, today announced it will begin packaging more of its award-winning craft beer in cans. A new, automated canning line capable of filling nearly 90 cans per minute will be installed this May at its Lancaster headquarters, allowing the brewery to offer more packaged varieties to consumers than ever before in its 23 year history.

Core brands, Milk Stout, Strawberry Wheat, Hop Hog and a newly released Amish Pale Ale will continue to be available in both bottles and cans. Seasonal, Limited and Barrel-Aged (Double Chocolate Milk Stout, Boss Hog, UnderLord, Oktoberfest, Wilkum White, Imperial Jo, ShooFly Porter, etc.) along with new Jam Series releases, will only be available in cans, joining current can only offerings, Blue Trail Blueberry Lemon Shandy and Lancaster Kölsch. It’s a major shift in our packaging mix from 90% bottle / 10% can to 80% can / 20% bottle.

“As a craft brewery our edge is quality, and today’s cans are just better for beer! Not only are they lighter, more convenient and great for outdoor activities but, more importantly, they keep our beer fresher by protecting if from damaging UV rays and oxygen”, says CEO Pete Keares, “…from an eco-friendly standpoint, directly from the taps in our brewpubs can’t be beat, but cans come in a close second. They’re infinitely recyclable, require less fuel to ship and less cardboard to pack, so we’ve decided to get on the can wagon.”

Mark Braunwarth, Head of Brewing Operations, is thrilled with the new addition. “Can technology has greatly improved over the past few years, and we feel that utilizing this technology will be extremely beneficial to the overall quality of our product. We owe our customers the very best, and cans will help us deliver on that promise. My mission is to deliver our beer to consumers as fresh as if they were getting it here at the source.”

Lancaster will utilize a BPA free can lining to protect beer from any contact with aluminum, along with new environmentally friendly, photodegradable six and four pack holder technology. Look for more Lancaster cans to hit the shelves of beer retailers in early summer 2018.

Sabro™, a new flavor hop, just announced by Hop Breeding Company

April 23, 2018 - 9:00am

Sabro brand HBC 438 features a neomexicanus heritage and exhibits an intoxicating and complex blend of fruity and citrus flavors.

Yakima, WA – The Hop Breeding Company (HBC), a joint venture between John I. Haas, Inc. and Select Botanicals Group LLC, is excited to announce the release of the new proprietary hop Sabro brand HBC 438. Sabro is an intensely unique hop, notable for its complexity of fruity and citrus flavors, including distinct tangerine, coconut, tropical fruit, and stone fruit flavors, with hints of cedar, mint, and cream.

Sabro is a strongly expressive hop that translates its flavor incredibly well into beer, according to Virgil McDonald, Brewmaster at the Haas Innovations Brewery. “It gives a robust brewing performance with a versatility that lends itself to many styles, particularly hop-forward beers.”

Sabro’s exceptional flavor profile has its roots in its H. lupulus var. neomexicanus heritage. Indigenous to the American Southwest, the neomexicanus “wild hops” can be difficult to breed. However, HBC’s advanced breeding program, led by breeders Jason Perrault of Select Botanicals Group and Michael Ferguson of John I. Haas, successfully harnessed the properties of the neomexicanus heritage to create this new hop variety with an incredibly unique aroma and flavor profile.

“Sabro HBC 438 is the culmination of a two-decade-long breeding effort aimed at combining the uniqueness of neomexicanus genetics into a background with good agronomics and exceptional brewing qualities,” says Perrault. “It was a long process, but the results speak for themselves.”

Alex Barth, CEO of John I. Haas, agrees, “Aside from its wonderfully complex and unique flavor profile, we also love the fact that this new hop is more genetically diverse. If part of your heritage includes the desert and mountain environments of the Southwestern US, you have a strong survival spirit in your genes – the essence of sustainability.”

Sabro joins other HBC proprietary varieties Citra® brand HBC 394, Mosaic® brand HBC 369, Ekuanot brand HBC 366, and Loral® brand HBC 291. Mike Smith of Loftus Ranches and Select Botanicals Group says, “Together, Citra and Mosaic comprise almost 15% of hop acreage in the US. Brewers love using these hops for their consistency, high quality, and distinct flavor profiles. We at the HBC truly believe that Sabro will quickly become another brewer favorite, from the smallest local brewpubs to the large national brands.”

Beers brewed with Sabro can be sampled at the Craft Brewers Conference in Nashville next week, at both the John I. Haas booth #1112 and the Yakima Chief-Hopunion booth #824. For additional information, contact your Haas or YCH sales representative or email info@hopbreeding.com.

The Hop Breeding Company is a joint venture between John I. Haas, Inc. and Select Botanicals Group, with the mission to develop pest-resistant and disease-resistant hop varieties with strong commercial qualities. In addition to their commercialized brands Citra, Mosaic, Ekuanot, Loral, and the newly-released Sabro, the HBC is continually breeding new and exciting experimental hop varieties for brewers to test and provide feedback on. For more information, visit www.hopbreeding.com or email info@hopbreeding.com.

Claim 52 Brewing, TJ’s Gardens collaborate on craft cannabis and beer project

April 21, 2018 - 2:36pm

(Eugene, OR) – For the second year running, Eugene businesses have teamed up to create a product that highlights what Oregon is known for: craft cannabis and craft beer. In time for 4/20, Claim 52 Brewing will be offering two limited-release beers, both inspired by TJ’s Gardens’ award-winning cannabis.

There is a reason cannabis characteristics can be used to create an exceptional beer. Humulus lupulus (hops), used by brewers to flavor and preserve beer, is derived from the same ancestor as Cannabis sativa (cannabis) and both are members of the Cannabaceae family of flowering plants. Female hops and cannabis flowers have physical similarities, and both contain terpene compounds. According to Travis Mackenzie, co-founder of TJ’s Gardens, “At TJ’s, we focus on using plant genetics with unique terpene profiles. Terpenes are the organic compounds that give each of our cannabis strains a unique taste, aroma, and effect.”

After smelling the different cannabis strains that TJ’s Gardens had to offer, Claim 52 head brewer Bryce Fisher decided to create a recipe for a hazy IPA that captured TJ’s famed strain, Durban Poison. Using citrus zest, grapefruit puree, Simcoe and Citra hops, the beer mimics the strain’s fresh piney, citrus flavor and aroma. For the IPA, Fisher made an excellent choice of cannabis type. HighTimes magazine, the definitive resource for all things marijuana, named TJ’s Durban Poison the “Best-Tasting Bud on Earth” in 2016.

The sweet berry aroma and floral flavor of TJ’s Mountain Berry Kush inspired the head brewer to create a Berliner Weisse style of beer. Fisher brewed the sour beer with x hops and over 900 lbs. of blueberry, strawberry, and blackcap raspberry puree grown in the Willamette Valley by Stahl Bush Island Farms.

Partnerships between craft cannabis and craft brewing industries have, to date, been rare. Even without much precedence, collaboration made a lot of sense to both Eugene companies. Claim 52 and TJ’s Gardens focus on developing flavorful and enjoyable offerings, and they value community involvement highly. As head brewer Bryce Fisher put’s it, “Claim 52’s goal is to make dank beers, being inspired by Tj’s flower helps us do just that.”

Claim 52 and TJ’s will be celebrating the release at both their locations on Willamette St in downtown Eugene, Oregon, on April 20. The newly opened taproom and the TJ’s on Willamette dispensary will feature custom glassware and merchandise to commemorate the event.

About TJ’s Organic Gardens

With farms in both Oregon and Washington, TJ’s Gardens is committed to growing perfect marijuana—developing and acquiring spectacular genetics and then allowing the plant to reach its natural genetic potential before processing at the optimal time. TJ’s Organic Gardens is also known for donating free hemp oil to any child with a seizure disorder and OMMP card. Their signature dispensary, TJ’s on Willamette, is located in downtown Eugene, Oregon. There they offer a hand­picked collection of flowers, edibles and extracts sourced from their own gardens as well as from trusted partners. Learn more at tjsgardens.com and at visittjs.com.

About Claim 52 Brewing

Claim 52 is a community-scale brewery serving Eugene and surrounding areas since 2012. With a pioneering spirit and unwavering attention to quality, they strive to put a unique stamp on traditional beer as well as a rotation of seasonal varieties. Their new taproom opened in April 2018 and is located in downtown Eugene, Oregon. Learn more at claim52brewing.com.

Oakshire Hellshire Day 2018 details announced

April 21, 2018 - 11:52am

(Eugene, OR) – For the fifth consecutive year, barrel-aged beer lovers will gather in Eugene, Oregon for Oakshire’s annual Hellshire Day. This renowned barrel-aged beer festival features over 40 rare barrel-aged beers from around the country, served up in a single day on Saturday May 12th. The festival’s headlining beer is Hellshire VIII; Oakshire’s 2018 Vintage release in the Hellshire series of bourbon barrel-aged imperial stouts. In addition to the Saturday event, aficionados of specialty beer may start the celebration early, on Friday evening May 11th with The Hellshire Experience; an intimate all-inclusive evening with Oakshire’s Lead Brewer Dan Russo and Founder Jeff Althouse, featuring Vintage draft pours from the beer library, food and live music.

On Saturday May 12th at noon, Hellshire Day kicks off with an incredible variety of barrel-aged beers, available in a small, casual, beer festival atmosphere. Due to extremely limited availability for many of the beers, the list evolves, but currently shows 36 breweries represented and 31 beers determined (see attached). “It’s a great honor for us that our brewery friends from around the country continue to share their rarest beers with us,” said Dan Russo, Oakshire’s Lead Brewer and curator of Hellshire Day’s beer offerings. The festival will also feature food carts Buck Buck (fried chicken), Oregon Wood Fired Pizza, Bing King (Chinese street food) and more. Live music throughout the day will round out Hellshire Day (and evening) wrapping up at 8pm.

Oakshire Founder Jeff Althouse describes the fest as “a celebration of the pinnacle of craftsmanship in beer making. Hellshire Day showcases rare and special beers from a variety of independent brewers. The community gathering of beer makers and beer drinkers at Hellshire Day is a rare experience in the underworld of barrel-aged beer.”

The Hellshire Day Barrel-aged Beer Festival will run from 12pm-8pm at the Oakshire Public House, located at 207 Madison Street in Eugene. $30 In-advance (thru 5/11/18), available now at oakbrew.com/hellshire or at Oakshire Brewing’s Public House, or $35 at the Fest. Tickets include festival entry, festival glass and 5 tokens. Most beers are one token ($2) per 4oz pour.

Hellshire Day, May 11, 2018 also marks the release of the eighth installment of Oakshire’s barrel-aged Hellshire series. Hellshire VIII is a take on Mexican coffee: a big and bold chocolaty imperial stout aged in 4 Roses Distillery Kentucky bourbon barrels. Showcasing a natural and sweet vanilla from the wood; cinnamon, cocoa nibs, coffee, and escalating peppers, Hellshire VIII takes after the Especial versions of the previous two years. “The spiciness comes through as a warming pepper sensation across your palate, super smooth and crazy drinkable for the high ABV” said Dan Russo, who also leads Oakshire’s barrel aging programs. Clocking in at 14.0% ABV, Hellshire VIII is a bold and otherworldly stout available in 22oz wax dipped bottles with label art by Weirdo Artist Sean Aaberg.

Hellshire VIII Bourbon Barrel Aged Imperial Stout with cinnamon, cocoa nibs, coffee, vanilla beans and dried peppers is available at Hellshire Day $20 per 22oz bottle

Furthermore! On Friday, May 11th (Hellshire Eve) from 6-9pm we celebrate the Hellshire Experience with the Oakshire Team, live music, food, and Vintage pours from the beer library. This behind- the-scenes all-inclusive warehouse party will give barrel-aged beer fans and industry professionals the chance to try Hellshire VIII for the first time along with other special vintage offerings. Also included is an extremely rare Oakshire Vintage Brunch in Hell 750ml Bottle for each guest to relive the experience in their own time. The first bottling for this perennial favorite is a divergent offspring of Hellshire VIII’s base beer laid to rest in a freshly dumped St. Croix Rum Barrel. This single barrel breakfast inspired beer features and Organic Vermont Maple Syrup and single origin Columbian varietal coffee roasted by our friends at Slightly Coffee Roasters.

The Hellshire Experience will run from 6pm-9pm at the Oakshire Public House, located at 207 Madison
Street in Eugene. $100 Advance Tickets (thru 5/10/18) available now at oakbrew.com/hellshire or at Oakshire Brewing’s Public House. Hellshire Experience Tickets also include an 11am VIP Hellshire Day festival entry, festival glass and 5 tokens. Most beers are one token ($2) per 4oz pour.

About Oakshire Brewing: Oakshire Brewing of Eugene, OR, is a community inspired small batch brewing company founded in 2006. Oakshire is independent and locally owned, employs 23 people and produces a wide variety of beers through its distinct brewing programs. These beers are distributed throughout the Pacific Northwest and Colorado. Oakshire’s Public House is located at 207 Madison Street in Eugene; the Public House is open daily from 11 am to 10 pm. The brewery is located nearby at 1055 Madera Street and open to the public for tours and tastings on Fridays 5-8pm between Memorial Day and Labor Day.

• Crux Fermentation Project- Bandished Wild Farmhouse Ale
• Yachats Brewing- Barrel-aged Cetacea
• Crooked Stave –( Beer TBD)
• Block 15- Super Nebula Breakfast with the Buffalo 2015
• Block 15- Snozzberry 2017
• Ecliptic- Barrel-aged Carina Peach Sour Ale with Brett
• Sunriver Brewing Company- Barrel-aged Motorhead
• Burnside Brewing – Fable
• Fort George Brewing Company- Matroyshka 2018
• Adroit Theory- Tenebris Double Barrel Barleywine
• Modern Times- Barrel-aged Devil’s Teeth Cuvee (Rum & Rye)
• Breakside- Err to Excess
• Springdale Beer by Jack’s Abby Brewing- Peach Bod • Ordnance Brewing- Ordnance Barleywine ‘16 • Vike Braggot Company- Barrel-aged Biere de Garde
• Reach Brew Brewing- Proprius Kisutch Chardonnay
• Alesong Brewing and Blending- Peche
• Fremont Brewing- Rusty Nail
• Coldfire Brewing- Seeds of Infinity
• Gigantic Brewing- 2016 MASSSIVE! Bourbon Barrel-aged Barleywine
• Cascade Brewing- Bourbonic Plague
• Ruse Brewing- Briar Run
• Logsdon Farmhouse Ales- Blue Rubus
• Goodlife Brewing- Brett Lager
• Founders brewing Company- TBD
• WildCraft Cider Works- Empire
• Fair Winds Brewing Company- All Hands Anniversary Ale
• Claim 52- Menage a Framboise • Ninkasi- Cask Strength Ground Control.
• Perennial Artisan Ales- 2 Beer TBD
• 2 Towns- Bourbon Barrel-aged Nice and Naughty
• Two Roads Brewing- Philsamic Flanders Red
• pFriem- TBD
• New Holland- TBD
• Oakshire- Hellshire VIII
• Oakshire- Rum-barrel-aged Hellshire VIII
• Oakshire- Many more surprised and wonderment
• Left Hand Brewing- TBD
• Wild Ride Brewing- TBD

Beer Institute estimates 3.1% drop in taxable domestic beer shipments for March

April 21, 2018 - 11:29am

(Washington, DC) – Today, the Beer Institute published an unofficial estimate of domestic tax paid shipments by beer brewers for March 2018:

The March 2018 estimate is 14,570,000 barrels, a decrease of 3.1% versus March 2017 removals of 15,040,000. Please note that the estimates reflect revised estimates released by the Alcohol and Tobacco Tax and Trade Bureau (TTB).

 

Month

2017

2018

Percent Change

Volume Change

January

12,893,449

12,167,000

-5.6%

-726,449

February

11,602,000

11,202,000

-3.4%

-400,000

March

15,040,000

14,570,000

-3.1%

-470,000

YTD

39,535,449

37,939,000

-4.0%

-1,596,449

 

The Beer Institute is a national trade association for the American brewing industry, representing brewers of all sizes, as well as beer importers and industry suppliers. First founded in 1862 as the U.S. Brewers Association, the Beer Institute is committed today to the development of sound public policy and to the values of civic duty and personal responsibility. For additional updates from the Beer Institute, visit our website, follow @BeerInstitute on Twitter, like the Beer Institute on Facebook, and follow the Beer Institute on Instagram.

Hangar 24 reveals new branding and new beer, Aventura Mexican Style Lager

April 21, 2018 - 11:09am

Hangar 24’s shared spirit of adventure comes to life in major brand evolution

(Redlands, CA) – In the spirit of shared adventures and authenticity, and to celebrate the approaching 10th anniversary celebration, Hangar 24 Craft Brewing is announcing a brand evolution that has been a year in the making, with a new vibrant look across all its core brands, as well as the introduction of a new core beer.

Aventura Mexican Style Lager, with a touch of sea salt from the Sea of Cortez, and fresh whole Southern California limes, will make its debut at the Redlands Taproom on Cinco de Mayo (May 5). It is scheduled to be available at craft beer retailers later in May.

Adventures are to be shared, and the stories of those experiences often live on through photographs. So new labels on bottles and cans of Hangar 24 beer will include both visual photographic imagery, as well as label story text. While Aventura is brand new, the flavors of classics like Orange Wheat and Betty IPA will remain the same. The new Orange Wheat label will feature a plane flying low over a local orange grove. Betty IPA’s label will include a photo of Betty herself.

Our blonde ale will be getting new clothes and an updated recipe. The new Peak Blonde Ale will have a label that includes a helicopter flying over a snowy peak.

Hangar 24’s fresh new take on things is our way of representing our aviation, adventure and authenticity roots. We love sharing adventures with people. We love being on your adventures and we love sharing our liquid adventures and epic stories of humanity. “Adventures We Share” is a promise and an invitation all at once. The stories of adventure are something to pass along. Let’s celebrate together and share it.

With the Hangar 24 Airfest & 10th Anniversary Celebration approaching May 19-20, it was the perfect time to take flight with a new look and a refreshing new been in Aventura Mexican Style Lager. The photography on these new bottles and cans is one adventure we share with you, and there is more on Instagram and Twitter (@Hangar24Brewing), as well as on our Facebook page at “Hangar 24 Craft Brewing.” We invite you to join the adventure using the hashtag #AdventuresWeShare.

Note: More information on Hangar 24’s new look will be available when it officially is revealed at a party at the Redlands Taproom on Friday, May 18, in advance of the May 19-20 AirFest & 10th Anniversary Celebration.

About Hangar 24 Craft Brewery

Hangar 24 is an independently owned craft brewery with locations in Redlands and Lake Havasu City, Arizona. The company produces a diverse award-winning line of beers ranging from the best-selling Orange Wheat to the exclusive barrel-aged Barrel Roll Series, including the renowned Pugachev’s Cobra. Visit hangar24brewing.com, or find us on Facebook, Instagram and Twitter.

Boulevard Brewing’s high speed canning line goes into service

April 21, 2018 - 10:38am

(Kansas City, MO) – Boulevard Brewing Company today announced that its long-awaited canning line has been installed and fully commissioned. The $10 million project consists of a 24,000 square foot Canning Hall adjacent to the brewery, housing a high speed line capable of filling up to 350 12-ounce cans per minute. Engineered with flexibility in mind, the line is able to produce a variety of can sizes and package configurations.

“In recent years, much of the growth in high-end beer has been in cans,” said Boulevard president Jeff Krum, noting that craft beer drinkers are attracted to the perceived environmental advantages of aluminum versus glass. “We’ve coveted a canning line for quite a while, but we were determined to take our time and do it right. Now, with this new state-of-the-art system added to our existing keg and bottle lines, we’ve got our packaging bases fully covered.”

Finkle + Williams served as project architect. Kansas City-based MillerStauch Construction was general contractor. Key equipment and operational expertise was supplied by Krones AG .

The can line is already producing 12-packs of KC Pils and Pale Ale, the two newest additions to the portfolio. Seasonal offerings of Hibiscus Gose and Berliner Weisse will be can and draft exclusive. Other beers available in aluminum cans include Unfiltered Wheat, American Kolsch, Jam Band, Tropical Pale Ale and Ginger Lemon Radler. 

About Boulevard Brewing Company

Boulevard Brewing Company is the largest specialty brewer in the Midwest, dedicated to the craft of producing fresh, flavorful beers using traditional ingredients and the best of both old and new brewing techniques. For more information, visit boulevard.com or follow us on facebook.com/Boulevard , twitter.com/Boulevard_Beer and instagram.com/boulevard_beer.

New Holland Brewing receives $200k incentive package to build new location in Battle Creek

April 20, 2018 - 5:51pm

(Battle Creek, MI) – Battle Creek Unlimited (BCU) will award $200,000 in incentives to New Holland Brewing Company in support of a new location in Battle Creek. New Holland is known for its award-winning beer and spirits. The company operates the New Holland Pub on 8th Street in Holland and the Knickerbocker in Grand Rapids as well as a production facility in Holland.

In December 2017, BCU announced a request for proposals for three buildings in downtown Battle Creek. In addition, BCU announced a $200,000 incentive for a new brewery/distillery. As a result of its proposal, New Holland will take ownership of the building located at 64 W Michigan Avenue. The property is centrally located in historic downtown Battle Creek, steps away from the headquarters of the Kellogg Company.

New Holland Brewing Company was founded in 1997 in Holland, Michigan. The company’s goal was to produce beer that was uniquely West Michigan. Over the past 20 years, the company has become one of Michigan’s largest craft brewers. New Holland is known for Dragon’s Milk Bourbon Barrel Stout, Mad Hatter IPA and seasonal brews like Cabin Fever and Ichabod. In 2005, the company began distilling whiskey, rum and gin, with sales beginning in 2008. Today, New Holland sells its beer and spirits across 38 states and 4 countries.

New Holland’s President and Founder Brett VanderKamp stated, “We are pleased to expand our footprint into Battle Creek and look forward to partnering with the community to bring a vibrant venue, authentic beer and spirits, and quality service to downtown Battle Creek. We see several key downtown projects on the horizon as a turning point for downtown Battle Creek and are excited to be a part of the equation.”

New Holland’s plans for The Pub in Battle Creek include onsite brewing and distilling; lunch and dinner options; a seasonal beer garden; retail; and possibly a coffee bar. Renovations to the building are expected to begin in summer of 2018, with construction anticipated to be completed by spring 2019. Once fully operational, The Pub expects to employ approximately 50 people.

BCU President & CEO Joe Sobieralski said, “The New Holland team sees great opportunity in our City. Their proposal was outstanding and we truly hit a homerun with New Holland and their leadership team. The New Holland Brewing team will invest substantially into the property as they work to remodel this prime downtown location into their newest facility. We are beyond excited to have New Holland set up shop in downtown Battle Creek.”

Battle Creek City Manager Rebecca Fleury said, “We are honored and thrilled that New Holland has recognized the great potential in Battle Creek. Their partnership will help bring our spectacular downtown into the spotlight. They understand the importance of place and will build on the synergy that is already underway. We look forward to collaborating with New Holland to further build upon our culture of vitality in Battle Creek.”

About Battle Creek Unlimited
Established in 1972, Battle Creek Unlimited is a private, non-profit corporation which serves as the economic development arm for the City of Battle Creek and manages the Fort Custer Industrial Park. The Fort Custer Industrial Park is home over 80 businesses, including 25 international companies, and employs over 13,000 people. BCU’s mission is to build a strong community by driving strategic investment and job creation.

Jackalope and MadTree create Craft Brewers Conference collab, “Phone-A-Friend”

April 20, 2018 - 12:44pm

[Photo Credit: MadTree Brewing]

Jackalope and MadTree Blind Date Turns into CBC Collaboration

A chance meeting quickly blossomed into a collaboration beer with help from industry friends

(Cincinnati, OH) – Nashville’s Jackalope Brewing and Cincinnati’s MadTree Brewing stumbled upon a friendship that quickly lead to a collaboration Pale Ale, Phone-A-Friend. The two breweries were first introduced through shared vendor partner, W.M. Sprinkmann Corp., that manufactured both breweries brewhouse equipment.

After a couple of beers, the two realized they had just become friends and the Jackalope folks invited themselves over to brew at MadTree. According to MadTree co-founder, Brady Duncan, “It was cool. I checked with my mom and they could stay the night.” Happy to oblige this newly formed friendship, the idea of Phone-A-Friend was concocted and brewed in time for the 2018 Craft Brewers Conference in Nashville.

To create the beer, the duo tapped their shared partners at Sprinkmann, Briess Malts, and Crosby Hop Farm to join them with each bringing something to the party. The beer was brewed on MadTree’s 100BBL Sprinkmann brewhouse, used Briess Malts’ Vienna and Dark Munich 30L, and was loaded with Nugget, Centennial, and Amarillo hops from Crosby. The result is a crushable pale ale packed with tropical fruit hop flavors that is perfect for hanging out with friends, new and old.

Six-packs and draft will be available around Nashville and Middle Tennessee beginning Monday, April 23 and there will be a special Craft Brewers Conference kick-off party on Monday, April 30 at Jackalope Brewing Company (701 8th Ave S, Nashville, TN) featuring BeerAdvocate, MadTree, and Weyerbacher.

“Part of the magic of this beer may have come from a very late night of Japanese-style karaoke the night before the brew day, but mostly it’s all the good people involved,” said Bailey Spaulding, Jackalope CEO and brewmaster.

“You have to love how throwing back a few pints can bring people together to forge new friendships – and hangovers,” said Brady Duncan, MadTree co-founder. “This collaboration is just another example of beer building community and community building beer.”

[Photo Credit: MadTree Brewing]

About Jackalope Brewing Company

Jackalope Brewing Company is a Nashville, TN based craft brewery that first opened its doors in 2011 and launched distribution in Nashville in January 2012. Having begun as a pipe dream of co-founder Bailey Spaulding (a firm believer in the existence of jackalopes) while she attended Vanderbilt Law School, Jackalope encourages people to always believe in themselves, while also believing in awesome beer. The brewery’s approach of putting their own twist on classic styles, as well as their penchant for mischief and dedication to community involvement has established Jackalope as part of the fabric Nashville’s craft beer culture. Jackalope brews are now available throughout Middle Tennessee, Memphis, Chattanooga, and Clarksville. Jackalope is currently building out a second, larger facility in Nashville, that will allow them to expand their distribution to more areas in Tennessee and who knows, maybe even beyond. For more information, please visit www.jackalopebrew.com.

About MadTree Brewing Company

Cincinnati’s MadTree Brewing made history when they opened in 2013 by becoming the first modern craft brewery to can its beer in Ohio. When it comes to brewing, they have carved their own path. They mix. They mash. They methodically bring quality beer to life, and have fun doing it. Demand from the growing community keeps MadTree motivated and moving. In return, they make nothing but the best beer and opened their new production brewery and taproom in February 2017. They are founded and continue to grow on the notion that beer builds community builds and community builds beer. MadTree distributes its beers throughout Ohio, Kentucky, and Middle and Eastern Tennessee. For more information about the beers, brewery, and taproom, visit madtreebrewing.com or connect with them on Facebook, Twitter, Instagram, and Snapchat.

Left Hand Juicy Goodness Golden Ale now available as newest year-rounder

April 19, 2018 - 4:07pm

(Longmont, CO) – Left Hand Brewing Co. has released their newest year-round beer, Juicy Goodness, a 5.5% ABV dry-hopped golden ale. It has a medium-light body and exemplifies a beer that is both easy drinkin’ and full of fruity hop flavors.

Juicy Goodness is brewed with Azacca and Ekuanot hops and dry-hopped with Mosaic. The hop combination is bursting with juicy tropical and citrus notes. “Bright, citrus hops explode in the bouquet and on the palate of this slightly hazy and low bitterness golden ale,” said Matt “Truck” Thrall, Director of Brewing. “Juicy Goodness was brewed for those times when you want an abundance of hops, but not a lot of alcohol or bitterness.”

Available in 6-pack cans and draft, Juicy Goodness is hitting Left Hand’s 41 state distribution footprint just in time for spring and summer. It is the third new year-round beer released in 2018, following previous releases of Left Hand IPA and Death Before Disco porter.

Juicy Goodness YEAR-ROUND
Dry-hopped golden ale
Hazy golden ale with tropical and citrus flavors from fruity hops. 5.5% ABV 29 IBU Keg, 6pk 12oz Cans

Good Things Hoppin’: Down The Road Beer Co. to release its first-ever Triple IPA

April 19, 2018 - 3:02pm

[Down the Road Brewery in Everett Massachusetts / Photo Credit: BeerPulse]

(Everett, MA) – Good Things Hoppin’ takes center state at this month’s Brew Chef Project event

Down The Road’s Brew Chef Project kicked off with a bang thanks to the absolutely off the chain preparations by Toro and Little Donkey. However, we’ve never been the kind of brewery to rest on its laurels, so we’re coming in hot with another round of delicious beer and food pairings. On Tuesday, April 24th, Executive Chef Derek Barragan from Boston’s W Hotel will be serving up creative, beer-inspired plates at Down The Road’s Everett taproom.

The next small batch brew is Good Things Hoppin’ – a triple IPA and the first of its kind produced by DTR. Uplifted by a juicy bouquet of Galaxy, Citra, Amarillo and Simcoe, this hoppy booze bomb clocks in at 11% ABV. A hearty helping of oats and wheat imbues Good Things Hoppin’ with a gorgeous haze, and it’s finished with the same proprietary yeast blend we used in our popular Sunna Double IPA. This beer will be paired with The W’s main course for the Brew Chef Project, and it will be available for a limited time at our taproom after the dinner.

Tickets start at $50 and include four courses, each of which is paired with a 5-oz. beer sample, and full pours are available at the bar. Our last Brew Chef dinner sold out quickly, so be sure to reserve your tickets in advance of the event.

More info about the Brew Chef Project event – and tickets for purchase – can be found here.

Pelican Brewing’s “IPA Flight” debuts as its first-ever mixed IPA pack

April 19, 2018 - 2:42pm

Pelican offers fellow fanatics a mixed IPA 12-pack to explore and compare the wide spectrum of IPA flavors inherent in Beak Bender, Beak Breaker and Mosaic

(Pacific City, OR) — Pelican Brewing Company this month delights fellow fanatics with a special pack of IPAs to explore a delicious spectrum of hop flavors and aromas. The new Pelican mixed IPA 12-pack showcases a medley of unique IPA styles with Beak Bender Hoppinated India Pale Ale, Beak Breaker Double India Pale Ale and Mosaic Single Hop India Pale Ale playing lead roles—now available on the craft beer aisle.

“We wanted to offer IPA fans a journey through some really interesting flavors—all in one pack,” says Jim Prinzing, chief executive officer, Pelican Brewing Company. “Beak Bender and Beak Breaker are our newest—and very well-received—IPA brews. Coupled with one of our seasonal favorites, Mosaic, we think we’ve got a unique lineup of IPA styles to explore.”

Beak Bender exemplifies what brewers are calling the ‘ultimate IPA.’ Pelican turned to two bold, flavorful hop varieties and used its proprietary dry hopping device ‘The Hoppinator’ to rend every molecule of flavor and aroma. Bountiful quantities of Citra and El Dorado hops bring aromas and flavors reminiscent of luminous citrus and zesty orange balanced against a lean malt bill with subtle toasty notes creating an astoundingly drinkable experience. It won’t break your beak, but it might bend it a little:

ABV: 6.7% | IBU: 65 | PLATO: 14.5º

What do hopheads love about hops? Great big punchy hop aromas that Pelican has been packing into beer for over 20 years. Beak Breaker is the brewery’s newest homage to aromatic innovation. With massive additions of Mosaic, Citra, and Centennial hops this beer delivers a bright citrus-tropical aroma with notes of ruby red grapefruit and sweet pine, blasting the olfactory sense just enough to break your beak:

ABV: 9% | IBU: 90 | PLATO: 18º

This unique Pelican trio of IPAs is rounded out with Mosaic. To showcase the glory of the Mosaic hop, Pelican brewers built a simple malt bill of two-row malted barley and a touch of malted wheat—then added loads of the prized flower. This minimalist approach allows the incredible tropical citrus hop aromas and sweet pine hop flavors to come through with clarity and focus. On the finish, the clean bitterness is balanced by just enough malt character to ensure that the next sip is a foregone conclusion:

ABV: 7% | IBU: 65 | PLATO: 15º

Pelican’s first-ever mixed IPA 12-pack is now available indefinitely on the craft beer aisle of grocery stores and specialty shops. Cheers!

For a comprehensive review of all award-winning Pelican beer offerings click here.

About Pelican Brewing Company

Pelican Brewing Company was founded in 1996 by Jeff Schons and Mary Jones in Pacific City with Oregon’s only oceanfront brewpub. Celebrating its 21st year, the brewing company has created masterpieces like Kiwanda Cream Ale, India Pelican Ale, MacPelican’s Scottish Ale, Tsunami Stout and Doryman’s Dark. With the vision, creativity and brewing expertise of founding brewmaster Darron Welch, Pelican Brewing has won over 450 awards including a Silver Medal at the 2016 Great American Beer Festival, 2014 World Beer Cup© Champion Small Brewing Company and Brewmaster of the Year. Pelican Brewing currently distributes 22oz bottles, 12oz bottles in 6-packs, a new mixed 12-pack, and 50 liter and 20 liter kegs via a network of distributors in Oregon, Washington, Idaho, Utah, and Hawaii. The company operates brewing and brewpub facilities in Pacific City, Tillamook and Cannon Beach.

For more information, visit Pelican Brewing Company.

Jester King / Bruery Terreux Sacred Vessel debuts on April 20th

April 19, 2018 - 1:45pm

(Austin, TX) – Jester King Brewery announces the release of its third collaboration with Bruery Terreux. More below from Jester King’s media blast on Thursday…

***

We are excited to introduce our newest release Sacred Vessel — a collaboration with Bruery Terreux. This is our third collaboration with Bruery Terreux (the others being Bouffon and Imperial Cabinet) but the first to be made here at Jester King. Sacred Vessel is a barrel-aged beer inspired by Greek Retsina wine with rosemary from the Jester King farm and refermented with foot-stomped Roussanne and Viognier grapes from California.

At Jester King, we are keen on incorporating techniques from other industries and marrying them to create something interesting and unique. Winemaking in particular is where we adopt many of our processes. In fact, as far as we are aware, we were the first brewery in the United States to use winemaking’s punchdown technique to allow for more extraction of color and flavor in our fruited beers. We have found that we tend to have more in common with wine makers than brewers in many respects.

For Sacred Vessel, we incorporated one of the world’s oldest winemaking techniques — foot stomping! Foot stomping has mostly disappeared in industrial winemaking and been replaced by mechanical crushing, but can still be found by smaller wine producers and especially natural winemakers. This type of maceration produces enough human pressure to break the grape skins but is also gentle enough to not break the seeds (which would lead to a more astringent taste). Foot stomping also invigorates fermentation and allows for human intuition to control when to stop crushing.

This wine-like beer was inspired by Greek Retsina — a white wine traditionally made in barrels or amphorae that were lined with pine resin. As part of our collaboration, Jeremy Grinkey of Bruery Terreux sourced 1,000 pounds each of hand-harvested Roussanne and Viognier grapes from California. The grapes were quick frozen as whole clusters to be safely transported to Jester King. Once they arrived, we put the grapes into one of our foudres, where we foot-stomped them prior to adding mature, barrel-aged sour beer to begin the refermentation.

After refermention was complete, the beer was racked to stainless steel and a small amount of rosemary harvested from the Jester King farm was added to the tank to create a flavor reminiscent of the pine resin character of Retsina. As noted by Averie, “The resultant beer is super interesting and incredibly wine-like! The rosemary is present but very soft and integrates well with the flavors of the grapes and the base beer.”

Sacred Vessel will be released at Jester King on Friday, April 20th at 4pm when our tasting room opens. It was packaged on February 1st, 2018. At the time of bottling, Sacred Vessel was 9.5% alcohol by volume, 7.5 IBU, 3.86 pH, and 0.998 specific gravity. It will be sold exclusively at the brewery and will be available by the glass and in bottles to go (750ml/$26). We have 1,600 bottles available with a bottle limit of six per customer per day. Aside from special events, Sacred Vessel will only be available at our tasting room.

New Realm Brewing purchases brewing equipment from former Green Flash Virginia plant

April 19, 2018 - 1:26pm

(Atlanta, GA) – Following its successful launch onto the craft beer scene in the heart of Atlanta, New Realm Brewing Company is taking steps to expand its brewing capacity. The southeast based craft brewery, founded by Carey Falcone, Bob Powers and Mitch Steele, recently purchased brewing equipment located at the former Green Flash Brewing Company facility in Virginia Beach. New Realm is currently exploring options for the location of the equipment and a potential new taproom.

“This equipment presents an incredible opportunity to expand our capacity in a meaningful way while staying committed to our roots,” said Carey Falcone, CEO and co-founder of New Realm Brewing. “New Realm is proud to be part of the Atlanta community and we are enthusiastic about the opportunity to serve more New Realm fans.”

“We continue to invest in our Beltline brewery and restaurant with additional team members and new 60-bbl expansion tanks. But the reality is that, thanks to the incredible support of New Realm’s patrons and fans in Atlanta, we are capacity and space constrained in our current location,” said Mitch Steele, Brewmaster and co-founder of New Realm Brewing. “We are excited about the ways this new equipment and capacity will enable us to deliver the same high-quality beers while increasing our ability to innovate and create new beers for local fans.”

“This equipment acquisition is a unique opportunity to meet growing demand, while continuing to focus on quality and consistency. This new equipment will allow our team to brew even more of the beer that we feel passionate about,” said Chief Commercial Officer and co-founder, Bob Powers.

New Realm is focused on positively impacting the communities in which it operates, and maintains a firm commitment to environmental sustainability, supporting local, independent craft communities and the art and science of great craft brewing.

New Realm beers are currently available at its Beltline brewery and restaurant, as well as bars throughout Atlanta and select retail locations in Georgia. The brewery and restaurant is located at 550 Somerset Terrace NE (30306) with reservations accepted via OpenTable on New Realm’s website. For a complete list of hours, information on private events and public tours, as well as additional information, visit www.newrealmbrewing.com.

About New Realm Brewing
New Realm Brewing Company is an American craft brewery started in 2016 by co-founders Carey Falcone, Bob Powers and Mitch Steele. On a mission to rethink tradition and bend the rules, the team planted their first production facility in a 20,000-square foot space on Atlanta’s east side Beltline trail, featuring a 25hl brewhouse, 3,000 square foot restaurant, rooftop patio and beer garden. Renaissance man and brewing legend, Mitch Steele received the Russell Scherer Award for Innovation in Brewing in 2014 and co-authored the book IPA: Brewing Techniques, Recipes and the Evolution of India Pale Ale in 2012. New Realm Brewing’s core principles are quality, creativity, authenticity, and striving for perfection, all with a customer-centric commitment and approach.

Rhinegeist Slow Jam IPA returns on Record Store Day, April 21st

April 19, 2018 - 12:54pm

(Cincinnati, OH) – Listen local. The festivities will kick off at 8am on 4/21 at Shake It with 500+ limited Record Store Day releases, the first tapping of our Rhinegeist Slow Jam IPA and plenty of new merch, including Slow Jam slipmats, RSD t-shirts, button packs, and pint glasses. Bring a can donation and snag 10% off your purchase.

For the fourth year running, we’re teaming up with the vinyl virtuosos at Shake It Records for a Record Store Day get down in Northside.

There will be lots of live music throughout the day, as well. Get geared up for performances from Theanimalcrackers, Mr. Dibbs, Arlo McKinley & The Lonesome Sound, Lung & the Ben Levin Group!

About Rhinegeist

Rhinegeist Brewery is located in the Over The Rhine historical district in Cincinnati, Ohio. We brewed our first batch on June 8th 2013. We believe in the power of beer to bring great people together, foment fantastic ideas, and build a community that values craft beer and one another. Rhinegeist means “Ghost of the Rhine,” and refers to our place here in the historic Brewery District in the Over-the-Rhine neighborhood of Cincinnati. Within these unique and historic walls, we brew batches of beer that sing with flavor and delight us.

Medalla Light Beer now available in Florida

April 19, 2018 - 12:24pm

Cervecera de Puerto Rico’s flagship beer is available in over 200 establishments in Florida.

(Orlando, FL) – Medalla Light, Puerto Rico’s top-selling light beer brand, arrived in Florida this month ready to reconnect with its many fans in the Puerto Rican community, while making new ones among beer lovers from all backgrounds.

Award-winning Cervecera de Puerto Rico, which has crafted Medalla Light for 80 years, teamed up with Orlando-based Titan Products of Puerto Rico for wide distribution of the product in Florida. Titan’s portfolio has more than 60 Puerto Rican brands, including Titan, La Aguadillana, Sofrito Montero, Marvel, Serranito, Indulac and Lotus juices.

“This is something many Puerto Ricans in the diaspora have been yearning for,” said Grace Marie Valdés, president of Cervecera de Puerto Rico. “For them, Medalla is more than just a beer, it is a flavorful connection to their beloved island that brings back memories of beach outings with family and friends. It is an honor to bring to them the brewing tradition my family began eight decades ago.”

Medalla Light is available at 60 Walmart stores and Walmart Neighborhood Supermarket, Sam’s Club, Sedano’s Supermarkets and Winn-Dixie stores across the Central Florida. It can also be found in selected establishments in South Florida and Jacksonville.

“Medalla Light is iconic,” said Rafael Juliá, Titan Products of Puerto Rico’s director of sales and marketing. “It is probably the one Puerto Rican product that boricuas in Florida have missed and yearned for the most. It is an honor and a great achievement to incorporate Medalla Light to our expansive portfolio.”

Jorge Bracero, Cervecera de Puerto Rico’s chief marketing officer, said the company has gone through great lengths to make sure flavor, freshness and quality remain intact in the importation process.

“This is the same Medalla Light we enjoy in the island,” Bracero said. “Same taste, same refreshing qualities. We are also making it affordable to all, so that our customers can buy it in Florida for a price similar to what they pay for it in Puerto Rico rather than paying imported beer prices.”

Medalla Light is available in 10-ounce six can packs and 12 packs, and has 98 calories, three carbohydrates, and 4.2% alcohol per volume. It is best known for its golden color, premium ingredients and a clean, refined taste. The beer pairs well with a wide variety of cuisines or as a standalone light adult beverage. Moreover, Medalla Light has won multiple global awards in major beer competitions, including Monde Selection in Brussels, the North American Beer Awards and the Australian International Beer Awards.

Cervecera de Puerto Rico is a family-owned business founded in 1937 in Mayaguez, in Puerto Rico’s western coast. The company also owns Malta India, a non-alcoholic malt-based soft drink very popular in the Caribbean and readily available in Florida.

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